{"id":19854,"date":"2019-10-22T19:51:45","date_gmt":"2019-10-22T19:51:45","guid":{"rendered":"https:\/\/creatitive.com\/?p=19854"},"modified":"2022-07-06T22:33:00","modified_gmt":"2022-07-06T22:33:00","slug":"tom-brady-brand-power-analysis-of-tb12","status":"publish","type":"post","link":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/","title":{"rendered":"The Power of Tom Brady&#8217;s Athletic Brand"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Tom-Brady-Brand-Power.jpg\" alt=\"Tom Brady power branded athlete\" class=\"wp-image-19856 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tom-Brady-Brand-Power.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tom-Brady-Brand-Power.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tom-Brady-Brand-Power-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tom-Brady-Brand-Power.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tom-Brady-Brand-Power.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Tom-Brady-Brand-Power.jpg\" alt=\"Tom Brady power branded athlete\" class=\"wp-image-19856\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tom-Brady-Brand-Power.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tom-Brady-Brand-Power.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tom-Brady-Brand-Power-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tom-Brady-Brand-Power.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tom-Brady-Brand-Power.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<h2><b>Athletic Brand Power Analysis &#8211; Tom Brady\u2019s TB12<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Tom Brady\u2019s success <a href=\"https:\/\/creatitive.com\/sports-marketing\/athlete-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">as a powerful branded athlete is no secret<\/a>. As the first and only American football player to win six Super Bowls, Brady has secured his position in sports history and is regarded by many to be one of the most legendary players of all time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But perhaps what\u2019s most astounding about Tom Brady is that his success transcends beyond his performance on the field. He\u2019s also a shrewd business owner. Brady is the founder and owner of TB12, an innovative athletic brand focused on nutrition and exercise programs.&nbsp;<\/span><\/p>\n\n\n\n<p><script src=\"https:\/\/www.buzzsprout.com\/336032\/1590055-tom-brady-brand-analysis-5-reasons-why-content-is-king.js?player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But does the brand power of Brady\u2019s growing business compare to his personal brand and image as an athlete? If Brady wants his business to become to one of the top <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/how-to-generate-a-robust-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"athletic brands\" data-wpil-keyword-link=\"linked\">athletic brands<\/a>, he\u2019s going to need a powerful digital strategy. So, we decided to investigate the matter further. Here\u2019s the detailed report from Creatitive Sports Marketing Radio on Tom Brady\u2019s <a href=\"https:\/\/creatitive.com\/\">athletic brand power analysis<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h3><b>The Brand Power of Tom Brady &amp; TB12&nbsp;<\/b><\/h3>\n\n\n\n<h4><b><i>Strengths:<\/i><\/b><\/h4>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leverages his personal social media accounts to promote his business. (Brady began doing this right away, using one social media account to promote the next, and eventually using Instagram to promote his athletic brand.)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creates compelling social media content and speaks to fans in an authentic way. Gives them access to details about his personal life.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Iconic and memorable logo. This athletic brand chose a logo with a simple, yet creative design that features one eye-catching color. This color is the same one used by the New England Patriots, leveraging their brand to grow his own.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Colors and call to actions are consistent on website.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The athletic website loads quickly, has high resolution imagery, and was created by a talented developer.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website has excellent content and is consistent with brand.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<h4><b><i>Opportunities for Growth:<\/i><\/b><\/h4>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Logo is hard to read on media. It\u2019s difficult to understand that the logo represents Brady\u2019s company and not just his uniform number.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uses multiple fonts on the <a href=\"https:\/\/creatitive.com\/sports-marketing\/athletic-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">TB12 athletic website<\/a>. We recommend sticking to only two.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/what-is-user-experience\/\" target=\"_blank\" rel=\"noopener\" title=\"User experience\" data-wpil-keyword-link=\"linked\">User experience<\/a> on website is lacking. It\u2019s difficult to identify the purpose of the website and what the products are. It\u2019s hard to tell whether Brady is selling products or services.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO needs improvement. There\u2019s no local SEO or information on his local services.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website does not have a PPC campaign, which is important for an ecommerce site.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brady may benefit from using his personal social media pages even more to promote his athletic brand.<\/span><\/li><\/ul>\n\n\n\n<h3><b>Brand Power Analysis Score<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We rated Brady\u2019s athletic brand based on its performance in five distinct categories.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Logo<\/b><span style=\"font-weight: 400;\"> &#8211; 3 out of 5<\/span><\/p>\n\n\n\n<p><b>Website<\/b><span style=\"font-weight: 400;\"> &#8211; 2 out of 5&nbsp;<\/span><\/p>\n\n\n\n<p><b>Online Content<\/b><span style=\"font-weight: 400;\">&nbsp;&#8211; 2 out of 5&nbsp;<\/span><\/p>\n\n\n\n<p><b>Social media<\/b><span style=\"font-weight: 400;\"> &#8211; 5 out of 5<\/span><\/p>\n\n\n\n<p><b style=\"font-weight: 400; font-size: 20px;\">Overall score: 12\/20<\/b><\/p>\n\n\n\n<hr>\n\n\n\n<h3><b>Brand Recommendations<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Overall, we found TB12 to be a powerful athletic brand. However, our experts agree that there are still many opportunities for improvement. Here are a few strategies that Brady can use to make his company one of the top selling and most popular athletic brands.<\/span><\/p>\n\n\n\n<p><b>1) Increase recognition by improving the logo.&nbsp;<\/b><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add the company name to the logo for <a href=\"https:\/\/creatitive.com\/\">athletic brand power<\/a>.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on improving the way the logo looks on media and collateral. Make it simpler and easier to read so that it looks better on smaller formats.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><b>2) Focus on the user experience of the company\u2019s website.&nbsp;<\/b><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take a step back and create a new site map.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do keyword research based on the site map and new pages.<\/span><\/li><\/ul>\n\n\n\n<p><b>3) Improve online presence by focusing on paid advertisement, SEO, and local SEO.<\/b><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create<a href=\"https:\/\/creatitive.com\/why-content-is-king-the-importance-of-content-writing\/\"> website content focused<\/a> on SEO and local SEO.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leverage Brady\u2019s career as an NFL player for the New England Patriots in Foxborough to improve local SEO.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create paid advertisement campaigns to boost sales and improve search rankings.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">TB12 is already well positioned for success. But by taking the steps outlined above, Brady will be able to significantly increase the growth of his business and rise above the competition to make TB12 one of the <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/top-athletic-brands-in-2021\/\" target=\"_blank\" rel=\"noopener\" title=\"top athletic brands\" data-wpil-keyword-link=\"linked\">top athletic brands<\/a><\/span><\/p>\n\n\n\n<p>External Links: <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/2.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Brady Image<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Athletic Brand Power Analysis &#8211; Tom Brady\u2019s TB12 Tom Brady\u2019s success as a powerful branded athlete is no secret. As the first and only American football player to win six Super Bowls, Brady has secured his position in sports history and is regarded by many to be one of the most legendary players of all&#8230;<\/p>\n","protected":false},"author":2,"featured_media":71243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[205,214,180],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tom Brady Brand Power Analysis of TB12<\/title>\n<meta name=\"description\" content=\"We review the 4 content pillars of Tom Brady&#039;s Powerful Brand TB12 method. Review TB12 and how effective markets his athletic brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom Brady Brand Power Analysis of TB12\" \/>\n<meta property=\"og:description\" content=\"We review the 4 content pillars of Tom Brady&#039;s Powerful Brand TB12 method. Review TB12 and how effective markets his athletic brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/\" \/>\n<meta property=\"og:site_name\" content=\"Creatitive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creatitive\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-22T19:51:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T22:33:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zach Colman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@athletitic\" \/>\n<meta name=\"twitter:site\" content=\"@athletitic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Colman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/\"},\"author\":{\"name\":\"Zach Colman\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1\"},\"headline\":\"The Power of Tom Brady&#8217;s Athletic Brand\",\"datePublished\":\"2019-10-22T19:51:45+00:00\",\"dateModified\":\"2022-07-06T22:33:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/\"},\"wordCount\":712,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/creatitive.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg\",\"articleSection\":[\"Athlete Brand Critique\",\"Athletic Brand Critique\",\"Brand Power Analysis\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/\",\"url\":\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/\",\"name\":\"Tom Brady Brand Power Analysis of TB12\",\"isPartOf\":{\"@id\":\"https:\/\/creatitive.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg\",\"datePublished\":\"2019-10-22T19:51:45+00:00\",\"dateModified\":\"2022-07-06T22:33:00+00:00\",\"description\":\"We review the 4 content pillars of Tom Brady's Powerful Brand TB12 method. Review TB12 and how effective markets his athletic brand.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#primaryimage\",\"url\":\"https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg\",\"contentUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg\",\"width\":2400,\"height\":1350,\"caption\":\"athlete, athletic, branding, content, design, digital marketing, logo, marketing, SEO, social media\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/creatitive.com\/#website\",\"url\":\"https:\/\/creatitive.com\/\",\"name\":\"Creatitive\",\"description\":\"Sports Digital Branding &amp; Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/creatitive.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/creatitive.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/creatitive.com\/#organization\",\"name\":\"Creatitive\",\"url\":\"https:\/\/creatitive.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif\",\"contentUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif\",\"width\":1024,\"height\":538,\"caption\":\"Creatitive\"},\"image\":{\"@id\":\"https:\/\/creatitive.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/creatitive\/\",\"https:\/\/x.com\/athletitic\",\"https:\/\/www.instagram.com\/athletitic\/\",\"https:\/\/www.linkedin.com\/in\/creatitive\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1\",\"name\":\"Zach Colman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg\",\"contentUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg\",\"caption\":\"Zach Colman\"},\"description\":\"I believe that in business and in life, there is always another step forward. It\u2019s just a matter of finding it.\",\"url\":\"https:\/\/creatitive.com\/author\/zcolman\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tom Brady Brand Power Analysis of TB12","description":"We review the 4 content pillars of Tom Brady's Powerful Brand TB12 method. Review TB12 and how effective markets his athletic brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/","og_locale":"en_US","og_type":"article","og_title":"Tom Brady Brand Power Analysis of TB12","og_description":"We review the 4 content pillars of Tom Brady's Powerful Brand TB12 method. Review TB12 and how effective markets his athletic brand.","og_url":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/","og_site_name":"Creatitive","article_publisher":"https:\/\/www.facebook.com\/creatitive\/","article_published_time":"2019-10-22T19:51:45+00:00","article_modified_time":"2022-07-06T22:33:00+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg","type":"image\/jpeg"}],"author":"Zach Colman","twitter_card":"summary_large_image","twitter_creator":"@athletitic","twitter_site":"@athletitic","twitter_misc":{"Written by":"Zach Colman","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#article","isPartOf":{"@id":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/"},"author":{"name":"Zach Colman","@id":"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1"},"headline":"The Power of Tom Brady&#8217;s Athletic Brand","datePublished":"2019-10-22T19:51:45+00:00","dateModified":"2022-07-06T22:33:00+00:00","mainEntityOfPage":{"@id":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/"},"wordCount":712,"commentCount":0,"publisher":{"@id":"https:\/\/creatitive.com\/#organization"},"image":{"@id":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#primaryimage"},"thumbnailUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg","articleSection":["Athlete Brand Critique","Athletic Brand Critique","Brand Power Analysis"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/","url":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/","name":"Tom Brady Brand Power Analysis of TB12","isPartOf":{"@id":"https:\/\/creatitive.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#primaryimage"},"image":{"@id":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#primaryimage"},"thumbnailUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg","datePublished":"2019-10-22T19:51:45+00:00","dateModified":"2022-07-06T22:33:00+00:00","description":"We review the 4 content pillars of Tom Brady's Powerful Brand TB12 method. Review TB12 and how effective markets his athletic brand.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creatitive.com\/tom-brady-brand-power-analysis-of-tb12\/#primaryimage","url":"https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg","contentUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg","width":2400,"height":1350,"caption":"athlete, athletic, branding, content, design, digital marketing, logo, marketing, SEO, social media"},{"@type":"WebSite","@id":"https:\/\/creatitive.com\/#website","url":"https:\/\/creatitive.com\/","name":"Creatitive","description":"Sports Digital Branding &amp; Marketing Agency","publisher":{"@id":"https:\/\/creatitive.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creatitive.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creatitive.com\/#organization","name":"Creatitive","url":"https:\/\/creatitive.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creatitive.com\/#\/schema\/logo\/image\/","url":"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif","contentUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif","width":1024,"height":538,"caption":"Creatitive"},"image":{"@id":"https:\/\/creatitive.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/creatitive\/","https:\/\/x.com\/athletitic","https:\/\/www.instagram.com\/athletitic\/","https:\/\/www.linkedin.com\/in\/creatitive\/"]},{"@type":"Person","@id":"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1","name":"Zach Colman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creatitive.com\/#\/schema\/person\/image\/","url":"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg","contentUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg","caption":"Zach Colman"},"description":"I believe that in business and in life, there is always another step forward. It\u2019s just a matter of finding it.","url":"https:\/\/creatitive.com\/author\/zcolman\/"}]}},"taxonomy_info":{"category":[{"value":205,"label":"Athlete Brand Critique"},{"value":214,"label":"Athletic Brand Critique"},{"value":180,"label":"Brand Power Analysis"}]},"featured_image_src_large":["https:\/\/creatitive.com\/wp-content\/uploads\/tom-brady-1.jpg",1024,576,false],"author_info":{"display_name":"Zach Colman","author_link":"https:\/\/creatitive.com\/author\/zcolman\/"},"comment_info":0,"category_info":[{"term_id":205,"name":"Athlete Brand Critique","slug":"athlete-brand-critique","term_group":0,"term_taxonomy_id":205,"taxonomy":"category","description":"We walk through the 4 major areas of digital marketing and rate how well athlete brands are leveraging their power of branding.","parent":180,"count":8,"filter":"raw","cat_ID":205,"category_count":8,"category_description":"We walk through the 4 major areas of digital marketing and rate how well athlete brands are leveraging their power of branding.","cat_name":"Athlete Brand Critique","category_nicename":"athlete-brand-critique","category_parent":180},{"term_id":214,"name":"Athletic Brand Critique","slug":"athletic-brand-critique","term_group":0,"term_taxonomy_id":214,"taxonomy":"category","description":"We walk through the 4 major areas of digital marketing and rate how well athletic brands are leveraging their power of branding.","parent":180,"count":16,"filter":"raw","cat_ID":214,"category_count":16,"category_description":"We walk through the 4 major areas of digital marketing and rate how well athletic brands are leveraging their power of branding.","cat_name":"Athletic Brand Critique","category_nicename":"athletic-brand-critique","category_parent":180},{"term_id":180,"name":"Brand Power Analysis","slug":"brand-power-analysis","term_group":0,"term_taxonomy_id":180,"taxonomy":"category","description":"We take a look at how athletes and athletic related industries leverage their brand power by giving in depth analysis and interviews.","parent":0,"count":54,"filter":"raw","cat_ID":180,"category_count":54,"category_description":"We take a look at how athletes and athletic related industries leverage their brand power by giving in depth analysis and interviews.","cat_name":"Brand Power Analysis","category_nicename":"brand-power-analysis","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts\/19854"}],"collection":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/comments?post=19854"}],"version-history":[{"count":4,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts\/19854\/revisions"}],"predecessor-version":[{"id":80296,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts\/19854\/revisions\/80296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/media\/71243"}],"wp:attachment":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/media?parent=19854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/categories?post=19854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/tags?post=19854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}