{"id":19848,"date":"2019-10-22T15:01:07","date_gmt":"2019-10-22T15:01:07","guid":{"rendered":"https:\/\/creatitive.com\/?p=19848"},"modified":"2022-07-06T22:38:55","modified_gmt":"2022-07-06T22:38:55","slug":"professional-athlete-marketing-increase-earnings","status":"publish","type":"post","link":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/","title":{"rendered":"7 Ways Professional Athlete Marketing Can Increase Your Earnings"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg\" alt=\"professional athlete marketing\" class=\"wp-image-19849 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg\" alt=\"professional athlete marketing\" class=\"wp-image-19849\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/sports-marketing\/athlete-branding\/athlete-marketing\/\">For professional athletes, marketing<\/a> doesn\u2019t always seem like a priority. After all, you\u2019re more focused on playing your sport well and taking care of your health. But without a good professional athlete marketing strategy in place, you may not earn as much as you could. Depending on your success, this could mean leaving millions of dollars on the table. So, how does a good marketing strategy help increase your earning potential? Here\u2019s how:<\/p>\n\n\n\n<h3>1. Increase Ticket Sales<\/h3>\n\n\n\n<p>As an athlete, your success largely depends on the number of tickets sold for every event. With the right professional athlete marketing strategy in place, you\u2019ll be able to increase the overall ticket sales for your events time and time again. The more people who come to your events, the more money you make.<\/p>\n\n\n\n<h3>2. Boost Visibility for Sponsors<\/h3>\n\n\n\n<p>Sponsors are the bread and butter for professional athletes and a vital part of any athlete influencer marketing strategy. Simply put, sponsors pay you to use and show off their <a href=\"https:\/\/creatitive.com\/purpose-of-branding\/\">products<\/a> in front of your fans. The idea is that your fans will want to support the brands you love. But without a solid strategy in place, your performance and the returns your sponsors see may be underwhelming. With the right strategy in place, you\u2019ll reap the rewards of long-term sponsorship opportunities.<\/p>\n\n\n\n<h3>3. Creates Loyalty with Fans<\/h3>\n\n\n\n<p>Most professional athlete marketing strategies are designed to bring in money. But the best ones are designed to build loyalty with your fans. This is how you gain staying power as a professional athlete, but it\u2019s also how you continue to build your personal brand and increase your earnings over time.<\/p>\n\n\n\n<p>The more loyal fans you have, the more likely they are to support you at games, buy merch, and help you further spread your athlete influencer marketing posts shared on social media platforms. And the larger your fanbase is, the more you can contribute to society\u2014just think about all the charity work LeBron James has achieved over the last few years.<\/p>\n\n\n\n<h3>4. Improves Chances of Getting New Sponsors<\/h3>\n\n\n\n<p>A successful professional athlete marketing strategy increases your visibility with fans. But it also increases visibility with prospective sponsors. The more outreach you have, the more likely other companies are to take notice and want you to represent their products. Further, it gives you more negotiating <a href=\"https:\/\/creatitive.com\/lifestyle-branding-how-to-inspire\/\">power<\/a> with those brands to help you get more out of each contract you agree to. The more visible you are, more return your sponsors will get and that means you\u2019ll end up making more over time.<\/p>\n\n\n\n<h3>5. Opens the Door for Other Opportunities<\/h3>\n\n\n\n<p>What\u2019s going to happen when you retire from your sport? It\u2019s going to happen eventually, but you need to have a plan to help keep the money coming in when you\u2019re no longer playing. Royalties on jerseys and other merch won\u2019t let you maintain your lifestyle for very long.<\/p>\n\n\n\n<p>A successful professional athlete marketing strategy will open the door for other opportunities. If sponsors are happy with your performance, they may bring you on to help develop a new product line. And other businesses may notice your skills and find other opportunities for you to participate in. Gone are the days where professional athletes get stuck running car dealerships once they\u2019re done playing.<\/p>\n\n\n\n<h3>6. Brings In New Fans Through Online Visibility<\/h3>\n\n\n\n<p>We talk a lot about the importance of a good fanbase. Without your fans, you won\u2019t have anyone to market to and your earnings will suffer. A good marketing strategy increases the <a href=\"\/nfl-marketing-strategy\/\">visibility of your personal brand<\/a>. This means people who may otherwise not know about you and your skills will see what you have to offer.<\/p>\n\n\n\n<p>Over the life of your career, you\u2019ll be able to gain more fans more easily as long as you continue to represent your brand authentically. The more fans you have, the better your earnings will be and the longer those elevated earnings will last.<\/p>\n\n\n\n<h3>7. Gives You Staying Power<\/h3>\n\n\n\n<p>Let\u2019s take a look at the big names here\u2026Michael Jordan, Shaquille O\u2019Neal, David Beckham, etc. These are names that almost everyone recognizes. And believe it or not, they\u2019re making more in retirement than they did playing their sport. The right marketing strategy gives you the staying power you need to continue earning.<\/p>\n\n\n\n<h4>Do Athletes Need Marketing Agents or Can They Handle It Alone?<\/h4>\n\n\n\n<p>By now, you\u2019re probably asking, \u201cdo athletes need marketing agents?\u201d The short answer here is a firm yes. Athletes have a lot to worry about beyond their professional athlete marketing strategy. When you work with an agent, you\u2019ll be able to spare yourself the stress and time commitment required to run a successful marketing strategy.<\/p>\n\n\n\n<p>Ready to take the plunge? <a href=\"https:\/\/creatitive.com\/contact\/\">Contact us<\/a> today to schedule a consultation. We\u2019ll show you just how good your marketing strategy can be and how it will help you make money without forcing you to dedicate tons of hours to your busy schedule.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For professional athletes, marketing doesn\u2019t always seem like a priority. After all, you\u2019re more focused on playing your sport well and taking care of your health. But without a good professional athlete marketing strategy in place, you may not earn as much as you could. Depending on your success, this could mean leaving millions of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":71249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Professional Athlete Marketing Increases Profit<\/title>\n<meta name=\"description\" content=\"Is professional athlete marketing worth the investment? Experts say yes. Here\u2019s seven ways marketing can increase an athlete\u2019s earnings and boost their career.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ways Professional Athlete Marketing Can Increase Your Earnings\" \/>\n<meta property=\"og:description\" content=\"Is professional athlete marketing worth the investment? Experts say yes. Here\u2019s seven ways marketing can increase an athlete\u2019s earnings and boost their career.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/\" \/>\n<meta property=\"og:site_name\" content=\"Creatitive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creatitive\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-22T15:01:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T22:38:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creatitive.com\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zach Colman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"7 Ways Professional Athlete Marketing Can Increase Your Earnings\" \/>\n<meta name=\"twitter:description\" content=\"Is professional athlete marketing worth the investment? Experts say yes. Here\u2019s seven ways marketing can increase an athlete\u2019s earnings and boost their career.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/creatitive.com\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@athletitic\" \/>\n<meta name=\"twitter:site\" content=\"@athletitic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Colman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/\"},\"author\":{\"name\":\"Zach Colman\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1\"},\"headline\":\"7 Ways Professional Athlete Marketing Can Increase Your Earnings\",\"datePublished\":\"2019-10-22T15:01:07+00:00\",\"dateModified\":\"2022-07-06T22:38:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/\"},\"wordCount\":843,\"publisher\":{\"@id\":\"https:\/\/creatitive.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/baseball-3.jpg\",\"articleSection\":[\"Brand Build 101\",\"Leverage Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/\",\"url\":\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/\",\"name\":\"How Professional Athlete Marketing Increases Profit\",\"isPartOf\":{\"@id\":\"https:\/\/creatitive.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/baseball-3.jpg\",\"datePublished\":\"2019-10-22T15:01:07+00:00\",\"dateModified\":\"2022-07-06T22:38:55+00:00\",\"description\":\"Is professional athlete marketing worth the investment? Experts say yes. Here\u2019s seven ways marketing can increase an athlete\u2019s earnings and boost their career.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/#primaryimage\",\"url\":\"https:\/\/creatitive.com\/wp-content\/uploads\/baseball-3.jpg\",\"contentUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/baseball-3.jpg\",\"width\":2400,\"height\":1350,\"caption\":\"athlete, digital marketing, marketing\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/creatitive.com\/#website\",\"url\":\"https:\/\/creatitive.com\/\",\"name\":\"Creatitive\",\"description\":\"Sports Digital Branding &amp; Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/creatitive.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/creatitive.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/creatitive.com\/#organization\",\"name\":\"Creatitive\",\"url\":\"https:\/\/creatitive.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif\",\"contentUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif\",\"width\":1024,\"height\":538,\"caption\":\"Creatitive\"},\"image\":{\"@id\":\"https:\/\/creatitive.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/creatitive\/\",\"https:\/\/x.com\/athletitic\",\"https:\/\/www.instagram.com\/athletitic\/\",\"https:\/\/www.linkedin.com\/in\/creatitive\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1\",\"name\":\"Zach Colman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg\",\"contentUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg\",\"caption\":\"Zach Colman\"},\"description\":\"I believe that in business and in life, there is always another step forward. It\u2019s just a matter of finding it.\",\"url\":\"https:\/\/creatitive.com\/author\/zcolman\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Professional Athlete Marketing Increases Profit","description":"Is professional athlete marketing worth the investment? Experts say yes. Here\u2019s seven ways marketing can increase an athlete\u2019s earnings and boost their career.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/","og_locale":"en_US","og_type":"article","og_title":"7 Ways Professional Athlete Marketing Can Increase Your Earnings","og_description":"Is professional athlete marketing worth the investment? Experts say yes. Here\u2019s seven ways marketing can increase an athlete\u2019s earnings and boost their career.","og_url":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/","og_site_name":"Creatitive","article_publisher":"https:\/\/www.facebook.com\/creatitive\/","article_published_time":"2019-10-22T15:01:07+00:00","article_modified_time":"2022-07-06T22:38:55+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/creatitive.com\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg","type":"image\/jpeg"}],"author":"Zach Colman","twitter_card":"summary_large_image","twitter_title":"7 Ways Professional Athlete Marketing Can Increase Your Earnings","twitter_description":"Is professional athlete marketing worth the investment? Experts say yes. Here\u2019s seven ways marketing can increase an athlete\u2019s earnings and boost their career.","twitter_image":"https:\/\/creatitive.com\/wp-content\/uploads\/7-Ways-Professional-Athlete-Marketing-Can-Increase-Your-Earnings.jpg","twitter_creator":"@athletitic","twitter_site":"@athletitic","twitter_misc":{"Written by":"Zach Colman","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/#article","isPartOf":{"@id":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/"},"author":{"name":"Zach Colman","@id":"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1"},"headline":"7 Ways Professional Athlete Marketing Can Increase Your Earnings","datePublished":"2019-10-22T15:01:07+00:00","dateModified":"2022-07-06T22:38:55+00:00","mainEntityOfPage":{"@id":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/"},"wordCount":843,"publisher":{"@id":"https:\/\/creatitive.com\/#organization"},"image":{"@id":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/#primaryimage"},"thumbnailUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/baseball-3.jpg","articleSection":["Brand Build 101","Leverage Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/","url":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/","name":"How Professional Athlete Marketing Increases Profit","isPartOf":{"@id":"https:\/\/creatitive.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/#primaryimage"},"image":{"@id":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/#primaryimage"},"thumbnailUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/baseball-3.jpg","datePublished":"2019-10-22T15:01:07+00:00","dateModified":"2022-07-06T22:38:55+00:00","description":"Is professional athlete marketing worth the investment? Experts say yes. Here\u2019s seven ways marketing can increase an athlete\u2019s earnings and boost their career.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creatitive.com\/professional-athlete-marketing-increase-earnings\/#primaryimage","url":"https:\/\/creatitive.com\/wp-content\/uploads\/baseball-3.jpg","contentUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/baseball-3.jpg","width":2400,"height":1350,"caption":"athlete, digital marketing, marketing"},{"@type":"WebSite","@id":"https:\/\/creatitive.com\/#website","url":"https:\/\/creatitive.com\/","name":"Creatitive","description":"Sports Digital Branding &amp; Marketing Agency","publisher":{"@id":"https:\/\/creatitive.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creatitive.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creatitive.com\/#organization","name":"Creatitive","url":"https:\/\/creatitive.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creatitive.com\/#\/schema\/logo\/image\/","url":"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif","contentUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif","width":1024,"height":538,"caption":"Creatitive"},"image":{"@id":"https:\/\/creatitive.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/creatitive\/","https:\/\/x.com\/athletitic","https:\/\/www.instagram.com\/athletitic\/","https:\/\/www.linkedin.com\/in\/creatitive\/"]},{"@type":"Person","@id":"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1","name":"Zach Colman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creatitive.com\/#\/schema\/person\/image\/","url":"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg","contentUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg","caption":"Zach Colman"},"description":"I believe that in business and in life, there is always another step forward. It\u2019s just a matter of finding it.","url":"https:\/\/creatitive.com\/author\/zcolman\/"}]}},"taxonomy_info":{"category":[{"value":166,"label":"Brand Build 101"},{"value":169,"label":"Leverage Marketing"}]},"featured_image_src_large":["https:\/\/creatitive.com\/wp-content\/uploads\/baseball-3.jpg",1024,576,false],"author_info":{"display_name":"Zach Colman","author_link":"https:\/\/creatitive.com\/author\/zcolman\/"},"comment_info":0,"category_info":[{"term_id":166,"name":"Brand Build 101","slug":"brand-build-101","term_group":0,"term_taxonomy_id":166,"taxonomy":"category","description":"Learn to leverage your brand by viewing articles, tips and easy to answer questions about the tricks of the trade. Brand Build 101 showcases and summaries ways you can grow your brand.","parent":0,"count":277,"filter":"raw","cat_ID":166,"category_count":277,"category_description":"Learn to leverage your brand by viewing articles, tips and easy to answer questions about the tricks of the trade. Brand Build 101 showcases and summaries ways you can grow your brand.","cat_name":"Brand Build 101","category_nicename":"brand-build-101","category_parent":0},{"term_id":169,"name":"Leverage Marketing","slug":"leverage-marketing","term_group":0,"term_taxonomy_id":169,"taxonomy":"category","description":"How well do you know Marketing and how do you leverage it? Well we dive into tips of the trade and how you can take advantage of it.","parent":166,"count":159,"filter":"raw","cat_ID":169,"category_count":159,"category_description":"How well do you know Marketing and how do you leverage it? Well we dive into tips of the trade and how you can take advantage of it.","cat_name":"Leverage Marketing","category_nicename":"leverage-marketing","category_parent":166}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts\/19848"}],"collection":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/comments?post=19848"}],"version-history":[{"count":3,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts\/19848\/revisions"}],"predecessor-version":[{"id":79773,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts\/19848\/revisions\/79773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/media\/71249"}],"wp:attachment":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/media?parent=19848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/categories?post=19848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/tags?post=19848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}