{"id":19773,"date":"2021-01-29T04:42:12","date_gmt":"2021-01-29T11:42:12","guid":{"rendered":"https:\/\/creatitive.com\/?p=19773"},"modified":"2023-01-26T19:25:12","modified_gmt":"2023-01-26T19:25:12","slug":"what-is-sports-marketing","status":"publish","type":"post","link":"https:\/\/creatitive.com\/what-is-sports-marketing\/","title":{"rendered":"What Is Sports Marketing? Guide on Marketing Sports"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/What-Is-Sports-Marketing_.webp\" alt=\"sports marketing companies\" class=\"wp-image-19775 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_.webp?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_-300x169.webp?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_.webp?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_-600x337.webp?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_.webp?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_-768x432.webp?lossy=1&amp;strip=1&amp;webp=1 768w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_.webp?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/What-Is-Sports-Marketing_.webp\" alt=\"sports marketing companies\" class=\"wp-image-19775\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_.webp?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_-300x169.webp?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_.webp?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_-600x337.webp?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_.webp?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_-768x432.webp?lossy=1&amp;strip=1&amp;webp=1 768w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/What-Is-Sports-Marketing_.webp?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p><strong>\u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Sports_marketing\">What is sports marketing<\/a><\/strong><span style=\"font-weight: 400;\"><strong>?\u201d<\/strong> It\u2019s a question we get asked all the time. What is sports marketing about? It is bringing sponsors and athletes together to create long-term and profitable relationships. But though it might sound relatively simple on the surface, it\u2019s far more complex than you might think and, at Creatitive, we do things a bit differently.<\/span><\/p>\n\n\n\n<h2><b>What Sports Marketing Used to Be<\/b><\/h2>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/\"><span style=\"font-weight: 400;\">Sports marketing companies<\/span><\/a><span style=\"font-weight: 400;\"> have been around for a long time. And since their beginning, they\u2019ve focused on helping businesses and other <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/how-these-sports-brands-defined-sportsmarketing\/\" target=\"_blank\" rel=\"noopener\" title=\"sports brands\" data-wpil-keyword-link=\"linked\">sports brands<\/a> find athletes they can sponsor. This helps expand their target audience and helps increase brand awareness \u2014 the more people who learn about your brand the better.<\/span><\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/damwdqVZhxs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>What is the sports marketing definition before?<\/strong> The process worked because people across the world look up to sports teams with a reverence not often seen compared to other celebrities. For instance, if they wear a certain kind of shoe, someone will want to have those shoes too\u2014especially if they are that person&#8217;s favorite athlete. And if they drink a certain sporty beverage, you can bet that their fans will suddenly start buying that same drink. It\u2019s often known as <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/sports-advertising-trends\/\" target=\"_blank\" rel=\"noopener\" title=\"sports advertising\" data-wpil-keyword-link=\"linked\">sports advertising<\/a> where sports organizations, brands, and other businesses partner with athletes praised by their target market.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/seven-elite-sports-marketing-strategies\/\"><span style=\"font-weight: 400;\">When marketing sports, strategies used to be as simple as that.<\/span><\/a><span style=\"font-weight: 400;\"> Sponsors got connected with athletes, or their marketing managers, that were interested or willing to promote their products and services.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And in return, professional sports athletes got something like an advertiser\u2019s fee and got the chance to promote sports. This could either be money or goods depending on the agreement worked out by the sports marketing agencies.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Those old-school agencies also helped promote favorite teams or athletes to increase attendance at specific events and grow their visibility in the community. This might involve creating a team website, updating event schedules, and monitoring social media accounts for trends or issues fans bring to their attention \u2014 but it\u2019s relatively impersonal. The agency\u2019s marketing strategies aren\u2019t always interested in watching the team grow and reach a broader audience.<\/span><\/p>\n\n\n\n<h2><b>The Creatitive Approach<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike most sports marketers, <\/span><a href=\"https:\/\/creatitive.com\/sports-marketing\/sports-agency-branding\/sports-agency-marketing\/\"><span style=\"font-weight: 400;\">Creatitive has chosen to take a less traditional road in marketing sports<\/span><\/a><span style=\"font-weight: 400;\">. As players in the field, we like to think it turns the industry upside down.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Our focus is on <strong>building strong relationships between sponsors and athletes<\/strong> as well as helping athletes grow their potential by making them visible to sports fans online. But before we dive into sponsorship, let\u2019s discuss the athletes and teams.<\/span><\/p>\n\n\n\n<h3><b>We Build a Sports Brand<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Every athlete and sports team is unique \u2014 and it\u2019s that uniqueness that sells tickets to sports events like the <strong>World Cup<\/strong> and cultivates a following. Unfortunately, not all teams and athletes are consistent when promoting themselves. <a href=\"\/sports-marketing-definition-and-its-impact-on-sports-brand\/\">Sports marketing<\/a> professionals who don\u2019t have a clear vision of who they\u2019re trying to promote often need a brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Creatitive helps them figure out their brand whether they\u2019re a full-time professional athlete or a community little league. We start <\/span><a href=\"https:\/\/creatitive.com\/sports-marketing\/athlete-branding\/\"><span style=\"font-weight: 400;\">athlete branding<\/span><\/a><span style=\"font-weight: 400;\"> as well as <\/span><a href=\"https:\/\/creatitive.com\/sports-marketing\/sports-team-marketing\/\"><span style=\"font-weight: 400;\">sports team marketing<\/span><\/a><span style=\"font-weight: 400;\"> with market research.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once we\u2019ve established <\/span><a href=\"https:\/\/creatitive.com\/what-is-branding-in-business\/\"><span style=\"font-weight: 400;\">branding<\/span><\/a><span style=\"font-weight: 400;\">, we then create websites, social media accounts, and online content that stays true to who they are. Subsequently, this creates consistency across all platforms used for sports promotion.<\/span><\/p>\n\n\n\n<h3><b>We Focus on Performance of Every Sports Marketing Strategy<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When <strong>sports branding<\/strong> has been successfully built, we start cultivating a solid online presence that will help that brand grow through sports marketing and reach new audiences year after year. This is accomplished through a combination of <\/span><strong><a href=\"https:\/\/creatitive.com\/make-money-with-pay-per-click\/\">PPC campaigns<\/a><\/strong><span style=\"font-weight: 400;\"><strong>, search engine optimization, and social media managemen<\/strong>t.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you\u2019re active online, not just on social media, and promote your brand consistently, you\u2019ll start to see an increase in fan engagement, ticket sales for sporting events, merchandise sales, and player recognition. This is the backbone to any successful sports marketing strategies and Creatitive ensures you\u2019ll be in the loop every step of the way.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Communication is key and, unlike other agencies, we want your input, your concerns, and your feedback. For us, it\u2019s a partnership.<\/span><\/p>\n\n\n\n<h2><b>Now, Let\u2019s Look at Sponsorship<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">All the ticket sales in the world aren\u2019t enough to bring consistent income to teams and athletes, especially during the offseason. You need sponsorships, but finding the right sponsor isn\u2019t as simple as it seems.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Athletes and teams need to partner with sponsors whose products they believe in, use, and can actively benefit from. Authenticity matters when selling sports. If promotions start to feel too manipulative, audiences feel off. So, it\u2019s must be remembered that your teams should support products that share the same morals and values they have.&nbsp;<\/span><\/p>\n\n\n\n<h3><b>Bringing Value to Sponsors &amp; Partnerships<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sponsors want to invest in someone who can bring them money and recognition. They want players who know how to market and promote themselves on social media. That means you\u2019ve got to have a strong online presence, a decent amount of followers, and a brand that showcases your unique attributes as a player.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating a strong online presence makes you look like a more attractive investment \u2014 which can result in getting more major sports sponsors!<\/span><\/p>\n\n\n\n<h2><b>Creatitive Helps You Market Your Sports Team<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you find a sponsor, you don\u2019t have to manage the relationship alone. We\u2019ll help you with those sponsored ads, banner designs, and social media promotions so you can focus on doing what you do best: playing and sports management!<\/span><\/p>\n\n\n\n<h3><b>What Is the Importance of Sports Marketing?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">So, <strong>what is the importance of sports marketing<\/strong>, you ask? Visibility. This is true for athletes and sponsors alike. When a sports marketing plan is successful, it increases visibility both in the community and online.&nbsp;<\/span><\/p>\n\n\n\n<p>And with more visibility, comes more support. Sports marketing leverages the great devotion and energy that comes with fan loyalty into something productive. It turns them into potential conversions and opens your doors to the opportunity of expanding your reach beyond the field. <\/p>\n\n\n\n<h4><span style=\"font-weight: 400;\">Ready to learn how you can market your sports team?<\/span><a href=\"https:\/\/creatitive.com\/contact\/\"><span style=\"font-weight: 400;\"> Contact us today<\/span><\/a><span style=\"font-weight: 400;\"> and set up a meeting with our sports marketers!<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat is sports marketing?\u201d It\u2019s a question we get asked all the time. What is sports marketing about? It is bringing sponsors and athletes together to create long-term and profitable relationships. But though it might sound relatively simple on the surface, it\u2019s far more complex than you might think and, at Creatitive, we do things&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169,170,174,171,175,218,186],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Sports Marketing? 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