{"id":19438,"date":"2020-08-30T15:14:26","date_gmt":"2020-08-30T22:14:26","guid":{"rendered":"https:\/\/creatitive.com\/?p=19438"},"modified":"2022-07-06T04:29:44","modified_gmt":"2022-07-06T04:29:44","slug":"tips-marketing-to-sports-fans","status":"publish","type":"post","link":"https:\/\/creatitive.com\/tips-marketing-to-sports-fans\/","title":{"rendered":"Tips for Marketing to Sports Fans"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans.jpg\" alt=\"how to market a sports fan\" class=\"wp-image-19439 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans.jpg\" alt=\"how to market a sports fan\" class=\"wp-image-19439\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Tips-for-Marketing-to-Sports-Fans.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">For the sporting industry, super fans are everything! They <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Professional_sports\"><span style=\"font-weight: 400;\">helped professional sports<\/span><\/a><span style=\"font-weight: 400;\"> become part of the ultimate American culture and helped build the golden fan experience in sporting events. While major games like Super Bowl successfully pull off sports marketing to hardcore fans, there are still those who struggle with it.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, in the hopes of extending a helping hand, Creatitive has created the ultimate guide <\/span><a href=\"https:\/\/creatitive.com\/sports-marketing\/\"><span style=\"font-weight: 400;\">on marketing to fans<\/span><\/a><span style=\"font-weight: 400;\">! To get us started, let&#8217;s first talk about the main demographic of sports fans!<\/span><\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/0hQXrIO4ZPc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n\n\n\n<h2><b>Who Are the SuperFans<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In order for you to know how you can market to fans, you must know them first! Ultimately, sports fans have striking similarities but depending on the sport, the demographic changes.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here&#8217;s a few things you should know for the respective audiences <\/span><a href=\"https:\/\/creatitive.com\/youth-sports-marketing-tips\/\"><span style=\"font-weight: 400;\">of different sport leagues<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<h3><b>NBA Fans<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The average age of <\/span><a href=\"https:\/\/creatitive.com\/slam-dunk-nba-marketing-campaigns\/\"><span style=\"font-weight: 400;\">an NBA viewer<\/span><\/a><span style=\"font-weight: 400;\"> is around 37 years old while the average age of its game attendee is still around the same age. A large majority of their fans are males but 35% of them are females who love fantasy sports!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And if you&#8217;re hoping to reach out to them, it&#8217;s best that you stick by Twitter where they spend much of their time. Additionally, NBA fans love engaging with content related to the games!<\/span><\/p>\n\n\n\n<h3><b>NHL Fans<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike the common notion that Millennials love NBA, recent surveys revealed that one in three <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/National_Hockey_League\"><span style=\"font-weight: 400;\">NHL fans<\/span><\/a><span style=\"font-weight: 400;\"> are between the ages 18 and 34 years old! And in comparison to the men and women ratio, female hockey fans are more prominent in the league than their male counterparts.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The league&#8217;s average game attendance is around 17,400 fans. But what they lack in attendees, they make up with online followers! All of NHL&#8217;s major social media accounts, Twitter, Instagram, and Facebook, have over 15 million followers. Their strong online presence across several platforms makes marketing much easier.\u00a0<\/span><\/p>\n\n\n\n<h3><b>MLS Fans<\/b><\/h3>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/soccer-marketing\/\"><span style=\"font-weight: 400;\">Soccer fans strayed<\/span><\/a><span style=\"font-weight: 400;\"> away from the norm with 43% of its demographic being composed of women and of audiences under the age of 45. Generally speaking, the demographic of MLS makes them the youngest superfans.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What does this mean? They&#8217;re more likely to stream and engage related online content in comparison to other fanbases. Though the league doesn&#8217;t seem as famous as the ones we&#8217;ve mentioned above, they&#8217;re experiencing major growth in popularity!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u00a0And like NHL fans, MLS fans are practically in all three major social media platforms!<\/span><\/p>\n\n\n\n<h3><b>NFL Fans<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">According to recent statistics, three out of every four men in America <\/span><a href=\"https:\/\/creatitive.com\/nfl-marketing-strategy\/\"><span style=\"font-weight: 400;\">are NFL fans<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 and it&#8217;s not really surprising. So far, professional football is the country&#8217;s sweetheart with Super Bowl LIII inviting in 98.2 million viewers.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The age range of their fanbase falls between the ages of 18 and 34 years old. And contrary to the specifications we&#8217;ve mentioned earlier, half of their fans are women! Ultimately, NFL&#8217;s popularity hasn&#8217;t dwindled down but unfortunately, their overall viewership is down.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What we&#8217;ve discussed is only some of the basic information of today&#8217;s superfans. If you really want to successfully market services to them, you&#8217;d have to dig a little deeper to understand them. For example, marketing to female sports fans might require different marketing strategies in comparison to those often used to male fans.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the end of the day, getting to know them really pays off.\u00a0<\/span><\/p>\n\n\n\n<h2><b>How Do You Attract Fans to Sporting Events&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve gotten to know your fans better, here&#8217;s how you can effectively leverage their support by making them feel valued and respected!<\/span><\/p>\n\n\n\n<h3><b>Engage with Your Fans<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your fans love posting comments, pictures, and details about their experiences online. Use those to your advantage by engaging with them! Reply to comments or share it on your <\/span><a href=\"https:\/\/creatitive.com\/sports-marketing\/athletic-branding\/athletic-social-media\/\"><span style=\"font-weight: 400;\">own social media page<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This shows your fans that you care and that you value their support. Just make sure to keep all engagement inclusive. Your fans will come from every age and every demographic. The last thing you want to do is accidentally offend someone.<\/span><\/p>\n\n\n\n<h3><b>Post Consistently<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There\u2019s a fine balance between posting consistently and posting too much. But the worst thing you can do when marketing to fans is to post too little. Create a schedule and add new content <\/span><a href=\"https:\/\/creatitive.com\/sports-marketing\/athletic-branding\/athletic-shop-website\/\"><span style=\"font-weight: 400;\">to your website<\/span><\/a><span style=\"font-weight: 400;\"> or social media accounts once a week. If you find that you\u2019re struggling to come up with content, work with an experienced sports marketing agency and let them handle the writing for you.<\/span><\/p>\n\n\n\n<h3><b>Make Fans Feel Valued<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The best way to show your fans that you value their support is to include them on ticket sales, promos, and events \u2014 ideally by giving them some sort of special treatment in the process. Offer a discount on merchandise for people who receive your team\u2019s newsletter, announce events to your followers as soon as they\u2019re finalized, and give your supporters a way to get in on the action. Fans love feeling like their support matters. Use your marketing efforts to communicate that.<\/span><\/p>\n\n\n\n<h3><b>Contact Creatitive for Sports Team Marketing<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing to fans is easier than it seems. Remember, they\u2019re already passionate about the sport and want to throw their support behind a team they can identify with. At Creatitive, we\u2019ll help you tell your team\u2019s story in a way that your fans will love.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We know your fans are your priority and our experienced team will help you spread your message from day one. Learn more about our complete sports team marketing services by contacting us today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the sporting industry, super fans are everything! They helped professional sports become part of the ultimate American culture and helped build the golden fan experience in sporting events. While major games like Super Bowl successfully pull off sports marketing to hardcore fans, there are still those who struggle with it.\u00a0 So, in the hopes&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips for Marketing to Sports Fans | Blog | Creatitive<\/title>\n<meta name=\"description\" content=\"As an athlete, your fan following is your livelihood. 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