{"id":19426,"date":"2020-08-30T17:40:23","date_gmt":"2020-08-31T00:40:23","guid":{"rendered":"https:\/\/creatitive.com\/?p=19426"},"modified":"2022-07-06T04:28:15","modified_gmt":"2022-07-06T04:28:15","slug":"healthcare-digital-marketing-tactics","status":"publish","type":"post","link":"https:\/\/creatitive.com\/healthcare-digital-marketing-tactics\/","title":{"rendered":"Healthcare Digital Marketing: 5 Tactics You Should Be Using"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg\" alt=\"healthcare digital marketing healthcare digital marketing health digital marketing healthcare\" class=\"wp-image-19429 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg\" alt=\"healthcare digital marketing healthcare digital marketing health digital marketing healthcare\" class=\"wp-image-19429\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In the healthcare industry, one of the many things they prioritize aside from their reputation is their patients. Without them, <\/span><em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Health_care\"><span style=\"font-weight: 400;\">healthcare organizations might<\/span><\/a><\/em><span style=\"font-weight: 400;\"> not exist but one of the downsides of having patients is that some of them very seldom visit you.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The need to visit healthcare providers almost every day rarely happens &#8212; as a matter of fact, consumers don&#8217;t really want that to happen. This of course affects the overall performance of a provider. They would have to work extra harder in order to get more clients coming in.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But how can they achieve this? By building a solid <\/span><a href=\"https:\/\/creatitive.com\/sports-marketing\/health-branding\/health-marketing\/\"><span style=\"font-weight: 400;\">healthcare marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">! Today, Creatitive&#8217;s going to explore health and wellness digital marketing as well as why it matters to the industry.<\/span><\/p>\n\n\n\n<h2><b>What Does Online Marketing Mean in Healthcare?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One might think marketing is the last thing one would link <em>to healthcare<\/em> \u2014 especially online marketing \u2014 but it&#8217;s been part of how the entire industry stays alive. Back then, traditional marketing was their lifeline. But ever since the internet and mobile devices took over almost every industry, digital marketing has now played a more important role.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Consumers of today have grown to become active researchers. Whenever they need anything, be it medical or not, they&#8217;ve turned to search engines and search results for information or second opinion. They would spend hours scrolling through pages before they make any firm purchasing decision.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They&#8217;d go to <\/span><a href=\"https:\/\/creatitive.com\/marketing-strategies-for-sports-teams\/\"><span style=\"font-weight: 400;\">social media platforms<\/span><\/a><span style=\"font-weight: 400;\"> to check out online reviews, basically cementing the marketing trend of data driven purchases. If providers want to reel in more consumers, they need to have a solid presence in the spaces people occupy. And because of the recent advancements in marketing, social media marketing is now not enough \u2014 people needed to learn how to create content and more.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nowadays, it&#8217;s almost considered normal for practices to look for digital marketing agencies or other companies. Afterall, managing an entire marketing campaign is hard work but it&#8217;s definitely not impossible especially with the help of marketing experts!<\/span><\/p>\n\n\n\n<h2>5 Fool-proof Healthcare Online Marketing Strategies<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ultimately, the continuous takeover of the internet is causing constant change in how people market their services. Unlike before when much <\/span><a href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/\"><span style=\"font-weight: 400;\">of digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> revolved around social media, there are now various strategies available to the public.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here&#8217;s five fool-proof ideas for healthcare providers!<\/span><\/p>\n\n\n\n<h3><b>Build a User-Friendly Healthcare Website<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Like it or not, people aren\u2019t reaching for the Yellow Pages to find a healthcare provider\u2014they\u2019re searching online. And if <\/span><a href=\"https:\/\/creatitive.com\/sports-marketing\/health-branding\/physiotherapist-chiropractic-websites\/\"><span style=\"font-weight: 400;\">your healthcare website<\/span><\/a><span style=\"font-weight: 400;\"> isn\u2019t user-friendly, you\u2019ll immediately drive patients, clients, and individuals away. Take a look at your website.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Have a friend or family member give you their input. If they find it easy to use, you\u2019re in good shape. But if it\u2019s confusing, they can\u2019t figure out the services you offer, or how to contact the office, it\u2019s time to revamp <\/span><a href=\"https:\/\/creatitive.com\/services\/web-strategy\/\"><span style=\"font-weight: 400;\">your website design<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3><strong>Provide Content Your Clients Can Use<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People search the internet for healthcare advice, but unfortunately, many of <\/span><a href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/search-engine-marketing\/\"><span style=\"font-weight: 400;\">the blog posts<\/span><\/a><span style=\"font-weight: 400;\"> out there are written by people with little to no experience or knowledge. Make your mark on the internet by providing content that\u2019s informative, accurate, and useful.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This can be anything from tips on how to stay healthy during the cold season to how to tell it\u2019s time to send your child to the doctor. Think about the questions your clients ask and use those questions to help you come up <\/span><a href=\"https:\/\/creatitive.com\/benefits-of-blogging\/\"><span style=\"font-weight: 400;\">with useful content<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3><strong>Optimize Your Healthcare Site<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">So you&#8217;ve created your site and the necessary content you need \u2014 now you have to get people on it. And how do you do this? By creating <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\"><span style=\"font-weight: 400;\">your own search engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> campaign!\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to a recent Google study, search engines drive three times as many visitors to healthcare websites than other sources. Healthcare marketers achieve this by optimizing their site and their content so that search engines can recognize them for what they are. If you happened to have an already existing website and have back up content to publish, it&#8217;s best you look <\/span><a href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/search-engine-marketing\/\"><span style=\"font-weight: 400;\">into SEO<\/span><\/a><span style=\"font-weight: 400;\"> first before going live.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Search engines use keywords and other strategic factors such as HTML titles to recognize a site and its content. So in order for them to lead your site to the right audiences, you need to have the right ingredients like keywords and informative content. While it&#8217;s true that several other factors are considered in SERPs \u2014 such as content quality \u2014 optimization still plays a huge role in it.\u00a0<\/span><\/p>\n\n\n\n<h3><b>Get Social<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media may not seem important to a healthcare practice, but it\u2019s essential if you\u2019re looking to improve your digital marketing strategy. Create a profile on Facebook, Instagram, and LinkedIn to help you share informational articles and reach new clients. You can even advertise on these platforms to expand your reach and find new patients quickly. Don\u2019t worry\u2026if you\u2019re not comfortable managing your social media posts, you can always leave it to an expert.<\/span><\/p>\n\n\n\n<h3>Take Your Digital Marketing to the Next Level<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Handling your practice\u2019s healthcare digital marketing strategy on your own can be a tough responsibility to handle. Save yourself the stress and leave it to an experienced marketing agency. Contact us today for a free quote or to schedule a consultation with our digital marketing team. We\u2019ll help you grow your business in a sustainable and affordable way.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the healthcare industry, one of the many things they prioritize aside from their reputation is their patients. Without them, healthcare organizations might not exist but one of the downsides of having patients is that some of them very seldom visit you. The need to visit healthcare providers almost every day rarely happens &#8212; as&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169,170,186],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Healthcare Digital Marketing Tactics | Blog | Creatitive<\/title>\n<meta name=\"description\" content=\"Increase sales and drive traffic to your healthcare business. Use these healthcare digital marketing tactics to dominate the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creatitive.com\/healthcare-digital-marketing-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthcare Digital Marketing: 3 Tactics You Should Be Using\" \/>\n<meta property=\"og:description\" content=\"Increase sales and drive traffic to your healthcare business. Use these healthcare digital marketing tactics to dominate the industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creatitive.com\/healthcare-digital-marketing-tactics\/\" \/>\n<meta property=\"og:site_name\" content=\"Creatitive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creatitive\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-31T00:40:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T04:28:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creatitive.com\/wp-content\/uploads\/Healthcare-Digital-Marketing-3-Tactics-You-Should-Be-Using-1-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zach Colman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Healthcare Digital Marketing: 3 Tactics You Should Be Using\" \/>\n<meta name=\"twitter:description\" content=\"Increase sales and drive traffic to your healthcare business. 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