{"id":19315,"date":"2020-06-28T14:55:21","date_gmt":"2020-06-28T21:55:21","guid":{"rendered":"https:\/\/creatitive.com\/?p=19315"},"modified":"2022-07-06T20:24:43","modified_gmt":"2022-07-06T20:24:43","slug":"brand-manager-athletic-business","status":"publish","type":"post","link":"https:\/\/creatitive.com\/brand-manager-athletic-business\/","title":{"rendered":"Brand Manager aka Your Marketing Savvy Coach to Grand Slam Success"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business.jpg\" alt=\"brand management\" class=\"wp-image-19316 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business.jpg\" alt=\"brand management\" class=\"wp-image-19316\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-a-Brand-Manager-Can-Help-You-Grow-Your-Athletic-Business.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p>Regardless of how established a company is, there&#8217;s still a need for a clear <a href=\"https:\/\/en.wikipedia.org\/wiki\/Brand\" target=\"_blank\" rel=\"noopener noreferrer\">and strong brand<\/a>. Because without it, potential customers, fans and even partners will have a hard time recognizing you.<\/p>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/sports-marketing\/sports-team-marketing\/sports-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Branding strategies now<\/a> play a more detrimental role in the success of businesses due to the increasing competition in the market. Now granted, <a href=\"https:\/\/creatitive.com\/how-to-market-an-athlete-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">creating a brand is<\/a> no easy feat. It takes an entire village to create a successful business brand and at its core is the <strong>brand managers<\/strong> role.<\/p>\n\n\n\n<p>Today, Creatitive&#8217;s here to explore the importance of having a brand manager and why it matters most today! And to get us started, we&#8217;ll first explore what it really means to have the brand manager job. \u00a0 <\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/n8WVdbER_cc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n\n\n\n<h2>What&#8217;s The Role Like<\/h2>\n\n\n\n<p>\nThe idea <a href=\"https:\/\/creatitive.com\/branding-or-marketing-which-came-first\/\" target=\"_blank\" rel=\"noopener noreferrer\">of brand management<\/a> has never been more crucial than today. Now that almost all existing markets in the world have become saturated, companies needed a solid strategy to stand out amongst the sea of competition&nbsp; \u2014 hence, branding. Brand management is the process of consistently delivering on the promises and values of your company.\n&nbsp;\n<\/p>\n\n\n\n<blockquote><p>Brand managers are responsible for making sure that your marketing efforts are all aligned and on point.\nThey have the communication skills, management skills, analytical skills, technical understanding, and creativity to drive <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/the-best-marketing-campaigns-to-learn-from\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing campaigns\" data-wpil-keyword-link=\"linked\">marketing campaigns<\/a> forward.<\/p><\/blockquote>\n\n\n\n<p>Marketing managers have an eye for market trends, a passion for market research, and of course, the right bachelor&#8217;s degree needed to match a brand manager&#8217;s educational background. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/marketing-manager-for-small-businesses-300x200.jpg\" alt=\"\" class=\"wp-image-55048 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/marketing-manager-for-small-businesses-300x200.jpg\" alt=\"\" class=\"wp-image-55048\"\/><\/noscript><\/figure><\/div>\n\n\n<p>And at the heart of the visual representations, <a href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media management and<\/a> brand messages curated is the brand marketing manager! <strong>Brand managers<\/strong> are responsible for the overall image of your business and its products or services. They&#8217;re in charge of doing the detrimental market research, development of <a href=\"https:\/\/creatitive.com\/slam-dunk-nba-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">both marketing as<\/a> well as advertising strategies and lastly, managing the budget of the entire campaign! <\/p>\n\n\n\n<p>Brand management ensures everything is inline and consistent\u2014 from branding down to design. And when things are consistent, both your marketing department and sales team come up with a more cohesive approach in their respective campaigns. \u00a0 <\/p>\n\n\n\n<h2><strong>Why Brand Management Matters<\/strong><\/h2>\n\n\n\n<p> As we&#8217;ve mentioned earlier, a good brand reputation helps consumers and prospect buyers identify your company amongst your competitors. Regardless of what industry you are in or the kind of service you provide, <a href=\"https:\/\/creatitive.com\/purpose-of-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">a great brand image<\/a> can do wonders for your business. <\/p>\n\n\n\n<p>Ultimately, brand management companies are there to help out smaller companies hoping to find their path to success. And while there&#8217;s a common notion that successful campaigns need a ton of money, there are several well-known brands that stand as proof that you don&#8217;t really need to spend a lot. <\/p>\n\n\n\n<p>Brand managers are there to help you focus on strategic branding that enhances visibility in the market without spending more. They&#8217;ll make sure your marketing campaigns stay consistent with your values and your overall budget! Here are a few more reasons why their roles are detrimental to businesses; \u00a0 <\/p>\n\n\n\n<h3><strong>A Brand Manager Can Help You Stay Consistent on Social Media<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/brand-manager-helps-social-media-300x200.jpg\" alt=\"\" class=\"wp-image-55046 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/brand-manager-helps-social-media-300x200.jpg\" alt=\"\" class=\"wp-image-55046\"\/><\/noscript><\/figure><\/div>\n\n\n<p>Branding requires consistency. If you\u2019re constantly changing colors, logos, business names, and messages, your supporters can start to get confused. If they can\u2019t recognize the things you\u2019re putting out in the market, they\u2019ll think you\u2019re a different brand altogether. <\/p>\n\n\n\n<p>Digital brand managers can help get rid of those inconsistencies. This allows customers and supporters to recognize your brand no matter what you\u2019re advertising. An efficient brand manager will help you make sure that your online presence stays consistent with your brand! When you get a brand manager, they&#8217;ll keep track of every content and post shared on your online platforms. They&#8217;ll use your brand guidelines \u00a0 <\/p>\n\n\n\n<h3><strong>A Brand Manager Can Help You Create The Best Online Presence<\/strong><\/h3>\n\n\n\n<p> Even athletic businesses need an online presence. Think about it this way: when you\u2019re at a coffee shop, how many people do you see staring at their phones? Believe it or not, they\u2019re surfing the internet and with the web at our fingertips 24\/7, it\u2019s the most important tool in your arsenal. <\/p>\n\n\n\n<p>But creating a presence that sets you apart from the competition is tough. Your digital brand managers can take the stress out of building social media accounts, creating a long-lasting website, and building your online presence. A great brand manager will help you keep track of every moving part your brand&#8217;s online presence should have. Additionally, they will help you manage each one! \u00a0 <\/p>\n\n\n\n<h3><strong>The Brand Manager Role Can Coordinate Your Marketing Strategy<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/brand-managment-for-your-business-200x300.jpg\" alt=\"\" class=\"wp-image-55047 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/brand-managment-for-your-business-200x300.jpg\" alt=\"\" class=\"wp-image-55047\"\/><\/noscript><\/figure><\/div>\n\n\n<p>Every business needs a good marketing strategy. It\u2019s how you stand out from the crowd, make your company noticeable, and improve the quality of your leads. And there\u2019s a lot to coordinate. You need to manage your site\u2019s SEO strategy, update social media accounts, and monitor and track the performance of your ad campaigns. This is exactly what your brand manager will do for you! <\/p>\n\n\n\n<p>For example, your products services are not being sufficed by the operations which are in shambles, of course, it affects your marketing efforts as well. However, with an excellent brand manager, you don&#8217;t need to be anxious about external factors, as this position ensures that all advertising and marketing responsibilities are set and ready for the consumers. <\/p>\n\n\n\n<p>Brand managers can help coordinate those things, giving you consistency no matter what is going on at your headquarters. \u00a0 <\/p>\n\n\n\n<h4>Work With Someone You Trust<\/h4>\n\n\n\n<p>\nThe best brand managers understand your business, its goals, and where you\u2019re struggling to make an impact. At Creatitive, our brand manager is here to help. Our full-service digital marketing team will help you grow your brand, stay on top of digital marketing trends, and set yourself up for success for years to come.\n<\/p>\n\n\n\n<h5>So, if you are struggling with developing consistent marketing strategies, you need a brand manager with creative skills and one that meets the job descriptions you have. Reach out today and book a consultation with our experienced team. We\u2019ll create a custom solution for your athletic business to help you reach new heights.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Regardless of how established a company is, there&#8217;s still a need for a clear and strong brand. Because without it, potential customers, fans and even partners will have a hard time recognizing you. Branding strategies now play a more detrimental role in the success of businesses due to the increasing competition in the market. Now&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169,171,186],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How A Brand Manager Can Help Your Athletic Business | Creatitive<\/title>\n<meta name=\"description\" content=\"Branding is one of the most important parts of marketing. 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