{"id":19085,"date":"2023-04-28T08:00:00","date_gmt":"2023-04-28T08:00:00","guid":{"rendered":"https:\/\/creatitive.com\/?p=19085"},"modified":"2024-03-19T15:02:20","modified_gmt":"2024-03-19T22:02:20","slug":"types-of-branding","status":"publish","type":"post","link":"https:\/\/creatitive.com\/types-of-branding\/","title":{"rendered":"Understanding the Four Types of Branding to Leverage Your Business Potential + New Data"},"content":{"rendered":"\n

To Stand out in a sea of competitors, every person, product, service, and company need to develop a unique brand identity<\/a>. What’s branding? What are the Types of branding? How to craft a strategy to build a unique brand? According to Google Pages, it seems to be a particular type of branding for almost everything in life. Are there really more than four types?<\/p>\n\n\n\n

We’ll delve into that in this blog. So keep reading to get your creative juices flowing!<\/p>\n\n\n\n

What’s Branding?<\/h2>\n\n\n\n

First of all, What is branding<\/a>?<\/p>\n\n\n\n

Simply put, it\u2019s a process to create value for your product, services, people, and companie<\/a>s.<\/p>\n\n\n\n

Value for what\/for whom? Isn’t a person <\/em>valuable for the mere fact he\/she is a human being?<\/p>\n\n\n\n

Absolutely. However, when branding experts talk about value<\/em>, they refer to the one people perceive around business relationships. It’s the use-value<\/em> classical economist wrote about at the beginning of the Modern Era (sixteenth Century up to the present).<\/p>\n\n\n\n

What’s the use-value of a Coke? Hydrating? Certainly not; an endocrinologist would laugh about it. He would recommend water, isn’t he?<\/p>\n\n\n\n

So let’s go into the nitty-gritty of branding.<\/p>\n\n\n\n

The branding process is what improves brand recognition<\/a> and retains existing customers \u2014and convinces potential customers who might be on the fence. In practice, I’d say branding is a mix of Art, Science \u2014Social Science, Economic sociology, Psychology, Marketing\u2014, data-driven research, cultural awareness, empathy, and a great dose of creativity.<\/p>\n\n\n\n

Think about it: how many times gurus have said, “Coke does not sell a carbonated drink, but Happiness”\u2014 at this point, you might be rolling your eyes. Lol.<\/p>\n\n\n\n

Please Don’t.<\/p>\n\n\n\n

Branding actually does create additional value, intangible value<\/a>, in proportions it’s really hard to explain. At the moment, let’s say it’s a powerful tool to persuade people that your service, for instance, has an additional value \u2014uniqueness, prestige, glamour, you name it. In fact, your brand might offer that additional value<\/em>\u2014but creating that additional value is the whole problem. How’s it done? It involves a lot of people working hand in hand. It implicates thinking out of the box 24\/7; it’s about how-to-position-something-among-literally-hundreds-if-not-thousands-of-competitors.<\/p>\n\n\n\n

The above poses a question: What’s marketing without branding?<\/p>\n\n\n\n

Overlooking branding can lead to marketing campaigns<\/a> falling on deaf ears, which at the same time translates into wasting a shedload of money. Branding provides everything a product \u2014service, person, or company\u2014 needs to be “a thing,” to be unique, to be a saleable asset.<\/p>\n\n\n\n

Brand Purpose:<\/strong> Setting out Mission, Vision, and Culture<\/a><\/p>\n\n\n\n

Brand Values: <\/strong>Defining Your Brand Foundation, Brand Personality, Brand<\/p>\n\n\n\n

Brand Identity: <\/strong>From Logo, Typography, and Color Palettes to Brand Positioning<\/a><\/p>\n\n\n\n

Brand Guidelines:<\/strong> Using your brand identity consistently in every single marketing collateral<\/a><\/p>\n\n\n\n

Branding strategy: <\/strong>Defining who’s your audience<\/a>, what’s the brand voice and messaging you will communicate across all channels.<\/p>\n\n\n\n

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