{"id":19069,"date":"2019-07-22T18:54:05","date_gmt":"2019-07-22T18:54:05","guid":{"rendered":"https:\/\/creatitive.com\/?p=19069"},"modified":"2022-08-04T18:43:17","modified_gmt":"2022-08-04T18:43:17","slug":"lifestyle-branding-how-to-inspire","status":"publish","type":"post","link":"https:\/\/creatitive.com\/lifestyle-branding-how-to-inspire\/","title":{"rendered":"Lifestyle Branding: How to Brand Lifestyle Products that Inspires Consumers"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers.webp\" alt=\"lifestyle branding\" class=\"wp-image-19071 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers.webp?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers.webp?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers-600x337.webp?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers.webp?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers.webp?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers.webp\" alt=\"lifestyle branding\" class=\"wp-image-19071\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers.webp?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers.webp?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers-600x337.webp?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers.webp?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Branding-How-to-Create-a-Brand-that-Inspires-Consumers.webp?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">When you\u2019re trying to grow your reputation, you need to do more than market your products or services. You need to connect with your customers. You need to turn your company into something that inspires your audience and makes them want to be associated with your brand. This is called lifestyle branding and it\u2019s the fastest growing <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/sports-marketing-and-brand-enhanced-experiences\/\" target=\"_blank\" rel=\"noopener\" title=\"brand marketing\" data-wpil-keyword-link=\"linked\">brand marketing<\/a> method out there. Before we talk strategy, let\u2019s first look at the basics.<\/span><\/p>\n\n\n\n<p><strong>Lifestyle marketing definition<\/strong><span style=\"font-weight: 400;\">: Lifestyle marketing<em> is a specialty in marketing where a product is branded and marketed such that it is perceived to possess the ideals, aspirations, and aesthetics that the targeted audiences identify with and revolve around an ideology that gives meaning and purpose to why it exists.<\/em><\/span><\/p>\n\n\n\n<h2>Defining The Term Lifestyle Branding<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lifestyle_brand\">lifestyle brand<\/a> is a next step in product marketing. You\u2019re not just selling a physical item\u2014you\u2019re selling the way of life behind it. For example, if you\u2019re selling a new fitness tracker, you\u2019re not just selling the tracker. You\u2019re selling the active lifestyle clients want when they buy the product. Your <a title=\"Marketing Campaign\" href=\"https:\/\/creatitive.com\/3-impressive-sports-marketing-examples-blog-creatitive\/\">marketing campaigns<\/a> need to inspire the emotional connection between your brand and your customers.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You will need to inspire and motivate your audience. There is less focus on the product itself, and the goal changes to contribute to the definition of the consumer\u2019s way of life. A marketer needs to focus on evoking an emotional connection with its customers. The consumer needs to feel a desire to be associated with a particular brand&#8217;s values or culture. When done correctly, this marketing style can be very effective, and in the best cases it can even go viral on social media.<\/span><\/p>\n\n\n\n<h3><b>Why Does It Matter?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It is a long-term strategy that focuses on connecting your customers to your brand as a whole. Going back to the definition of lifestyle marketing, they\u2019re not focused on a single product. This makes it easier to inspire them to buy other things and support you long after they purchase your lifestyle products (apple has been very successful with this strategy).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It matters because it is VERY effective and works on a much deeper level than traditional advertising. It also targets what potential customer wants to do and the lifestyle they hope to achieve.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The marketing team needs to understand what experience their audience craves in a brand and what truly inspires them. Understanding this will benefit your company in a positive way.<\/span><\/p>\n\n\n\n<h3><b>How to Brand A Culture?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The key to success is to identify what your customers are looking for. You need to understand what drives them and what motivates their interest in your products in the first place. Once you do this, you can start tailoring your lifestyle marketing efforts to appeal to that motivation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Always think about the <a href=\"https:\/\/creatitive.com\/sports-marketing\/sports-goods-branding\/branding-for-sporting-goods\/\">branding<\/a> of your lifestyle products before you actually start your marketing campaign.&nbsp;<\/span><\/p>\n\n\n\n<p><strong><u>Here are some steps to keep in mind:<\/u><\/strong><\/p>\n\n\n\n<ol><li><span style=\"font-weight: 400;\">Define target market with demographics and psychographics<\/span><\/li><li><span style=\"font-weight: 400;\">Identify where target market receives information from<\/span><\/li><li><span style=\"font-weight: 400;\">Identify how that lifestyle brand will be positioned<\/span><\/li><li><span style=\"font-weight: 400;\">Define marketing channel<\/span><\/li><li><span style=\"font-weight: 400;\">Moderate information flow and monitor public response<\/span><\/li><\/ol>\n\n\n\n<h2><b>Learning About Lifestyle Products<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Just like the name suggests, a lifestyle brand is a company that will market services and products that appeal to the interests, opinions and attitude of a culture or group.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Lifestyle products will inspire and motivate people. The goal of the product is to contribute in one way or another to the consumer\u2019s lifestyle.<\/span><\/p>\n\n\n\n<h3><b>Stop Focusing on the Products Alone<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In <a title=\"Sports Marketing\" href=\"https:\/\/creatitive.com\/sports-marketing\/\">sports marketing<\/a>, it\u2019s easy to get caught up in the products themselves. That\u2019s what we\u2019ve been told to do for decades. To sell your products, you need to get them in front of customers. The landscape is changing. Instead of focusing on the lifestyle products, focus on your customers and the people they want to become by using them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Market that\u2014the lifestyle\u2014instead of highlighting your products. By all means, use them in your images, encourage sponsored athletes and social media influencers to use your lifestyle products and mention them in their posts. But your focus should be on the lifestyle itself.<\/span><\/p>\n\n\n\n<h3><b>Four Great Lifestyle Marketing Examples<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Lifestyle-Logos-300x300.jpg\" alt=\"Logos for Lifestyle Branding\" class=\"wp-image-19538 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Logos-100x100.jpg?lossy=1&amp;strip=1&amp;webp=1 100w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Logos.jpg?size=234x234&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Logos-300x300.jpg?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Logos-600x600.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Logos.jpg?lossy=1&amp;strip=1&amp;webp=1 800w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Lifestyle-Logos-300x300.jpg\" alt=\"Logos for Lifestyle Branding\" class=\"wp-image-19538\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Logos-100x100.jpg?lossy=1&amp;strip=1&amp;webp=1 100w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Logos.jpg?size=234x234&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Logos-300x300.jpg?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Logos-600x600.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Lifestyle-Logos.jpg?lossy=1&amp;strip=1&amp;webp=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Here are some brands and companies that took lifestyle marketing to a whole other level. These products are transformed into some of the cool lifestyle brands that we know today.<\/span> <span style=\"font-weight: 400;\">Some brands really are experts in this way of marketing a lifestyle to their audience.&nbsp;<\/span><\/p>\n\n\n\n<h4>Nike: The Brand For An Athletic Lifestyle<\/h4>\n\n\n\n<p>First of all let\u2019s talk about <b>Nike<\/b><span style=\"font-weight: 400;\">. If you know anything about sports, you know Nike. It\u2019s the biggest brand in sports retail by far (Adidas and Under Armour have gained ground in recent years). It\u2019s the brand&#8217;s connection with athletes that turned it into one of the best lifestyle brands for sports. That feeling of connection with the superstars you see on television and their successful slogan \u2018\u2019just do it\u2019\u2019, has played a big role in capturing additional market share in the sportswear industry. In the end, Nike helps make the average person feel more like an elite athlete simply by supporting them. Just like they did with many of their <\/span><a href=\"https:\/\/creatitive.com\/slam-dunk-nba-marketing-campaigns\/\"><span style=\"font-weight: 400;\">NBA marketing campaigns<\/span><\/a><\/p>\n\n\n\n<p>Aside from that feeling of being included in a team of pro-athletes, the brand also reinforces self-discovery by\u00a0its lifestyle products as doors to healthier choices and healthier ways of living. Afraid of exploring working out? Nike offers products that aren&#8217;t just useful in the gym but actual stylish leisurewear pieces. The brand&#8217;s consumers are given the chance to curate a lifestyle that coincides with the one they have now and the Nike lifestyle they hope to have in the future.<\/p>\n\n\n\n<h4>Ikea: The Brand in Budget &amp; Quality Furniture<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Another great company that just \u2018\u2019gets it\u2019\u2019 is <\/span><b>Ikea<\/b><span style=\"font-weight: 400;\">. Ikea never was a regular furniture store. They raised the bar completely and also changed the way we consume and shop for goods. An Ikea store usually includes a warehouse with a showroom, a full assembly team and even a cafeteria. Ikea uses collaboration with famous designers to be the coolest furniture brand ever. This Swedish lifestyle brand is really a \u2018\u2019cult\u2019\u2019 brand, and part of popular culture. A lot of young couples on a budget that still want great furniture will visit probably visit Ikea. The brand has been used as a way of individuals to express their personal style.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The brand&#8217;s killer lifestyle marketing campaign called &#8220;Let&#8217;s Celebrate Sleep, Today&#8221; shows how a brand can encourage its consumers into a better way of living. Not only is the brand offering great furniture pieces, but is also opening a door to cost-effective, luxurious living.<\/span><\/p>\n\n\n\n<h4>La Croix: The Brand in Living A Health-Conscious Lifestyle<\/h4>\n\n\n\n<p><b>LaCroix <\/b><span style=\"font-weight: 400;\">is another perfect example. It used to be known as that flavorless water, where nobody really knew how to pronounce the brand name properly. Buft now, especially if you are living anywhere in America, it\u2019s basically a way of life. Somehow, it became a part of \u2018\u2019how we define ourselves\u2019\u2019. But how did this major transformation take place? It\u2019s because Americans are becoming more and more health-conscious about their lifestyles, especially their soda habits. La Croix saw these soda trends and used them for their lifestyle <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/the-best-marketing-campaigns-to-learn-from\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing campaigns\" data-wpil-keyword-link=\"linked\">marketing campaigns<\/a>. They did a lot of savvy <\/span><a href=\"https:\/\/creatitive.com\/maximizing-social-media-networks-for-your-sports-marketing\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> and branded their low-calorie sugar-free LaCroix as the perfect and healthy replacement for sodas.<\/span><\/p>\n\n\n\n<p>Similar to Nike, consumers hoping to venture into healthier food consumption feel at ease by starting small with replacing sodas with the brand&#8217;s lifestyle product.<\/p>\n\n\n\n<h4>Red Bull: The Brand in the Energy Drinks Market<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">And who can forget about <\/span><b>Red Bull<\/b><span style=\"font-weight: 400;\">. Now, the energy drink industry is worth billions of dollars, and Red Bull is the brand at the forefront. There\u2019s no doubt that Red Bull is chasing adrenaline junkies. Even their tagline \u2018\u2019Red Bull gives you wings\u2019\u2019, evokes the idea that it will give the energy to actual fly. There\u2019s no doubt that Red Bull has a heavy presence in a lot of the major sport events.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Think about the sponsored Red Bull video where<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=FHtvDA0W34I\"> <span style=\"font-weight: 400;\">Felix Baumgartner falls from outer space<\/span><\/a><span style=\"font-weight: 400;\">. If you, as a viewer, has never heard of Red Bull, then it\u2019s definitely on your radar after watching that video. That\u2019s lifestyle marketing at work. The brand also decided to make the most out of its social media management strategies by promoting the adventurous event to its fullest.<\/span><\/p>\n\n\n\n<p>Much like the above mentioned brands, Red Bull decided to go the other way instead of marketing its lifestyle product like most energy drinks would. It focused its lifestyle marketing to the interests of its consumers.<\/p>\n\n\n\n<hr>\n\n\n\n<h4><b>Book a Consultation on Lifestyle Branding<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you\u2019re just starting to ask \u201cwhat is a lifestyle brand?\u201d or are ready to start working on a lifestyle marketing campaign, it\u2019s always best to get help. <a title=\"Contact\" href=\"https:\/\/creatitive.com\/contact\/\">Contact us<\/a> to schedule a consultation and let our team help you convey your message. It may be tough, but with the right strategy, you\u2019ll see success in no time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re trying to grow your reputation, you need to do more than market your products or services. You need to connect with your customers. You need to turn your company into something that inspires your audience and makes them want to be associated with your brand. This is called lifestyle branding and it\u2019s the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":71266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169,171],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lifestyle Branding | How to Create a Lifestyle Brand<\/title>\n<meta name=\"description\" content=\"Lifestyle branding is about more than selling a product, it\u2019s about inspiring your audience. 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