{"id":18264,"date":"2022-05-01T12:00:22","date_gmt":"2022-05-01T19:00:22","guid":{"rendered":"https:\/\/creatitive.com\/?p=18264"},"modified":"2022-08-15T23:55:13","modified_gmt":"2022-08-15T23:55:13","slug":"keyword-research-service","status":"publish","type":"post","link":"https:\/\/creatitive.com\/keyword-research-service\/","title":{"rendered":"SEO For Business Websites: Keyword Research &#038; Optimization"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Are-You-Taking-Advantage.jpg\" alt=\"taking advantage of the right keywords\" class=\"wp-image-18271 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Are-You-Taking-Advantage.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Are-You-Taking-Advantage.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Are-You-Taking-Advantage-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Are-You-Taking-Advantage.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Are-You-Taking-Advantage.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Are-You-Taking-Advantage.jpg\" alt=\"taking advantage of the right keywords\" class=\"wp-image-18271\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Are-You-Taking-Advantage.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Are-You-Taking-Advantage.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Are-You-Taking-Advantage-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Are-You-Taking-Advantage.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Are-You-Taking-Advantage.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p><span data-color=\"initial\">There are various components to SEO (short for \u2018\u2019search engine optimization\u2019\u2019), but the backbone behind every successful SEO campaign is a well-devised keyword strategy. <\/span><\/p>\n\n\n\n<p><span data-color=\"initial\">Choosing the right keywords for your website can make a great deal of a difference in how well your site ranks on Google search results.It can also impact your site\u2019s conversion rate. While there are many keywords that relate to the products or services you offer, it\u2019s important to choose ones that your customers are searching for, as these are more likely to generate conversions.<\/span><\/p>\n\n\n\n<p><span data-color=\"initial\">But how do you know what keywords to choose? After all, there are hundreds of options. In this post, we\u2019ll discuss the different types of keywords and what factors make a keyword worth targeting. Creatitive also offers a <\/span>keyword research service <span data-color=\"initial\">if you rather don\u2019t spend time on this.<\/span><\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/CBor1DTKZog\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n\n\n\n<h2 data-pm-slice=\"1 1 []\">Google is Today&#8217;s Yellow Pages<\/h2>\n\n\n\n<p>Search engines were established to provide results to users based on the searched term. The idea was that search engines, similar to the concept of yellow pages, would give people the most relevant information. <\/p>\n\n\n\n<p>Businesses are learning that they are left behind without a presence on Google\u2019s search results pages. Gone is the heyday of direct mail and billboards \u2013 if your customer can\u2019t find you on the first page of search results, do you really exist? No matter who you are or what your business does, you need to know about the evolution of Google search to understand how your site will be affected and what you can do to beat out the competition in this space. <\/p>\n\n\n\n<p>While other mediums will still hold value, search is becoming the main battleground for all kinds of businesses: e-commerce, service, and even entertainment. Search is where you win conversions such as phone calls and form fills, or where you lose customers with weak rankings and spammy-looking titles. Hence, more keyword research service pros are currently one of the highest-paying marketing jobs today. <\/p>\n\n\n\n<p>Google constantly looks for ways to give better search results to searchers, and sometimes, sites get hurt when Google decides they\u2019re not good enough. <\/p>\n\n\n\n<p>Give Google what it wants because it\u2019s also what every business\u2019 customers want. They both want to see high-quality and easy-to-use sites that answer their burning questions. If there are anything business owners can learn from the history of the Google search algorithm, it\u2019s that it just wants the results that are best for everyone. <\/p>\n\n\n\n<blockquote><p>Build a great site, and the customers will come.<\/p><\/blockquote>\n\n\n\n<p><span data-color=\"initial\">Read this for a basic understanding of keywords and <\/span><a href=\"https:\/\/creatitive.com\/what-are-keywords-how-can-they-improve-your-google-rankings\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"initial\">keyword placement<\/span><\/a><span data-color=\"initial\">.<\/span><\/p>\n\n\n\n<h3>Understanding Buying and Search Intent<\/h3>\n\n\n\n<p>While it\u2019s important to look at things like search volume and competition, perhaps one of the most important aspects to consider when selecting keywords is search intent. Search intent can be described as a user\u2019s goal in performing a search. It\u2019s what they want to get out of or accomplish by searching a certain phrase. <\/p>\n\n\n\n<p>People are usually looking to achieve one of four things when they perform a search. This can be categorized in the following manner: Navigational: Searchers want to find a specific website. <\/p>\n\n\n\n<p><strong>Informational:<\/strong> Searchers have a question or are looking for information on a specific topic. <strong>Investigational:<\/strong> Searchers are conducting an investigation that may lead to a purchase. <strong>Transactional:<\/strong> Searchers want to make a purchase. <\/p>\n\n\n\n<p><span data-color=\"initial\">When choosing the right keywords for your website, it\u2019s important to think about these four different categories. Once you know what your audience is searching for, you can create content, on-page SEO, and <\/span><a href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"initial\">PPC ads<\/span><\/a><span data-color=\"initial\"> that align appropriately with their needs. Also make sure a variation of the main keyword is used in the title tag, page title, or URL.<\/span><\/p>\n\n\n\n<h3><strong>Keyword Research: <\/strong>Matching Your Keywords &amp; Your USPs<\/h3>\n\n\n\n<p>The most important part of creating a keyword strategy is conducting keyword research. Once you have your head terms, you can easily figure out longer key phrases as well as other important ranking factors like competition and search volume. <\/p>\n\n\n\n<p>The most common way that people go about this is by using a keyword tool. Some tools are simple like Google\u2019s Keyword Planner while others are more advanced and complex. However, there is usually a fee involved with the more advanced tools. <\/p>\n\n\n\n<p>Once you have the right keywords, you can start creating a strategy for optimizing your website. <\/p>\n\n\n\n<p><span data-color=\"initial\">If it were to look at some statistics, more than <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"initial\">50% of searchers<\/span><\/a><span data-color=\"initial\"> tend to click on the first three search results they receive upon a query. In addition, an impressive 75% never scroll to the second page of a search result. These numbers reveal how important rankings and proper keywords are. Although, with the constant SERP changes and the evolving number of competitors, gaining a place on the first page of Google\u2019s results is not simple to achieve.<\/span><\/p>\n\n\n\n<p><span data-color=\"initial\">So, the question that remains is how to identify the correct keywords for the best ranking. Let\u2019s see what\u2019s the main advice about how to create a keyword research strategy to support your SEO efforts.<\/span><\/p>\n\n\n\n<h4><strong>Keywords Revolve Around The Concept of <em>Intent<\/em><\/strong><\/h4>\n\n\n\n<p><span data-color=\"initial\">Besides choosing the right keyword discovery tool, modern times brought attention to the concept of <\/span><em><span data-color=\"initial\">Intent<\/span><\/em><span data-color=\"initial\">. Metrics such as search volume, CTR or competitiveness represent a crucial part of the process, yet the keyword research strategy definitely goes beyond this. Keyword research tells you what is new and what you should be promoting.<\/span><\/p>\n\n\n\n<p><span data-color=\"initial\">We`ve observed that this year the importance of keywords shifted and revealed that each and every query in a search engine has various intents. As an example, consider this: a user will search for `online marketing` with distinct purpose possibilities, such as \u2018\u2019learning the basics of online marketing\u2019\u2019 or \u2018\u2019learning how to develop specific online campaigns\u2019\u2019.<\/span><\/p>\n\n\n<style>.kb-image_7bbd05-24 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image_7bbd05-24\"><figure class=\"alignright size-medium\"><img decoding=\"async\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/google-keywords-300x199.jpg\" alt=\"google services\" class=\"kb-img wp-image-19830 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/199;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/google-keywords-300x199.jpg\" alt=\"google services\" class=\"kb-img wp-image-19830\"\/><\/noscript><\/figure><\/div>\n\n\n\n<p><span data-color=\"initial\">Google\u2019s scope is to understand such queries and the intent that lies hidden behind its searches. The ultimate purpose is to offer users authoritative results. This is why intent became so important in choosing the right keywords for your website.&nbsp;Keyword ranking stopped being all about ranking pages with the best backlinks. Nowadays it is all related to those pages that suit perfectly the search intent.<\/span><\/p>\n\n\n\n<p><span data-color=\"initial\">When considering a user intent, you can always benefit from Google Trends suggestions, as will offer you a picture of phrase popularity amongst audiences, along with how said popularity shifts in time.<\/span><\/p>\n\n\n\n<h4><strong>Voice Search Optimization Services Experienced A Significant Rise<\/strong><\/h4>\n\n\n\n<p><span data-color=\"initial\">During the past couple of years, a significant increase in <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/04\/10\/voice-search-statistics-2018\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"initial\">voice inquiries<\/span><\/a><span data-color=\"initial\"> was easily observed, which is why keyword optimization needed some improvement. Mainly, this relates to the fact that people can use the voice software on their devices to search for queries similar to \u2018\u2019how vast is the Amazon forest?\u2019\u2019, rather than \u2018\u2019Amazon acres\u2019\u2019.<\/span><\/p>\n\n\n\n<p><span data-color=\"initial\">The challenge in optimizing keywords for voice search arises from the fact that users do not need to look at their devices when searching for information. Hence, for the best keyword optimization, marketers have to mix exact-match and long-tail keywords in such a manner that they manage to predict what a voice search will look like.<\/span><\/p>\n\n\n\n<p><span data-color=\"initial\">This is all about designing phrases that reveal distinct levels of intent. Due to the fact that almost all voice searches are in the form of a question, one should make use of power words such as who, what, how, types, define, and so on.<\/span><\/p>\n\n\n\n<h2><strong>Different Types of Profitable Keywords<\/strong><\/h2>\n\n\n\n<p>Before we get into the whole keyword research process, it will be helpful to know the different types that are out there. Keywords can generally be categorized into three different types: <\/p>\n\n\n\n<ul><li><em>Head Terms<\/em> \u2013 Head keywords are usually made of nothing more than one to two words. These keywords are searched for a lot but include a broad range of results. Examples could be: cellphones, hats, or dogs<\/li><li><em>Body Terms<\/em>&nbsp;\u2013 Body keywords are usually two to three words long and are a little more specific. These keywords have a decent amount of search traffic, but less competition than head terms. Some good examples would be: iPhone cellphones, trucker hats, or dog breeds<\/li><li><em>Long Tail Terms<\/em>&nbsp;\u2013 Long-tail keywords are phrases that are usually four words or longer. These keywords have a low amount of traffic but are very specific. Examples: white iPhone cellphones for sale, stores with trucker hats near me, or which dog breeds are smartest<\/li><\/ul>\n\n\n\n<p>Long-tail keywords have the lowest search volume with their keyword difficulty, but they are the most likely to result in conversions especially when you have the SEO keyword research tools you need. A user that is searching for a very specific product already knows exactly what they want and is more likely to make a purchase. <\/p>\n\n\n\n<p>However, you don\u2019t want to rely on these searches alone. Otherwise, you miss out on the opportunity to sell your product to a huge amount of people that may be interested. Body keywords are also great to target because you still have a decent chance of being able to rank for them, and they can also <a href=\"https:\/\/creatitive.com\/seo-ppc-and-content-marketing-what-is-better-for-your-company-to-drive-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase the amount of traffic<\/a> that gets to your site. <\/p>\n\n\n\n<h2>Proper &amp; Consistent SEO Keyword Campaigns Lead to Quality Leads &amp; Conversion<\/h2>\n\n\n\n<p>Today, not many people search for information in a traditional way. Instead of looking for news in newspapers, going to the library, and studying lots of books, they reach for a computer and browse the net. The Internet has become the most powerful and common medium. Users regularly benefit from search engines to access content that\u2019s of interest to them. For most of them, it\u2019s the primary source of information on virtually any topic. Search engines have replaced encyclopedias, dictionaries, business directories, or cookbooks. People search the net to find job offers, various tips, recipes, reviews of products, services, specific companies, and many more. <\/p>\n\n\n\n<p>When shopping online, they frequently select online stores instead of traditional brick-and-mortar malls as this usually means saving both time and money. The potential of the search engine is increasing every day, therefore, if you want to encourage Internet users to benefit from your offer and purchase your goods, it\u2019s extremely important to rank high in the search results. SEO keyword research services can help you get started. <\/p>\n\n\n\n<p>Due to the fact that users regularly benefit from search engines to access information that\u2019s of interest to them, high Google positions are crucial to success. Being at the top of the search engine ranking gives you an opportunity to attract many potential customers who will have a chance to get acquainted with your offer and choose your services. <\/p>\n\n\n\n<p>What\u2019s more, top positions translate into improved brand recognition and customer trust. Frequently, investing a comparably small amount of money can help you generate greater profits and increase your sales. When doing SEO, you learn about the expectations and needs of Internet users which allows you to tailor offered solutions to the requirements. <\/p>\n\n\n\n<p>Market competitiveness is growing every day, therefore, it\u2019s worth choosing keyword research services in the field who will improve your page visibility, popularity, and recognition. All of this will transform your site into a professional business card. <\/p>\n\n\n\n<h5>Ranking on the first page of a search resu<strong><span data-color=\"initial\">lt is not an easy task to achieve. Google\u2019s algorithms are in a continuous loop of changes. Yet with <\/span>keyword research and SEO strategy, and the right keywords<span data-color=\"initial\">, one can boost online presence and gain a place in front of the right audience.<\/span><\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>There are various components to SEO (short for \u2018\u2019search engine optimization\u2019\u2019), but the backbone behind every successful SEO campaign is a well-devised keyword strategy. Choosing the right keywords for your website can make a great deal of a difference in how well your site ranks on Google search results.It can also impact your site\u2019s conversion&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169,175,186],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Business Websites: Keyword Research &amp; 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