To create a modern brand that would foster the growth of an up-and-coming community.
The Tempe Chamber of Commerce needed the assistance of a brand strategist that could create a powerful new brand for their organization. The city of Tempe had expanded rapidly in recent years, leading to the development of new buildings and businesses, and growth was expected to continue. We needed to create a brand that would portray the community as an area of prosperity and innovation so it could attract new businesses and investors.
We worked closely with our clients to understand their needs and create a strategy that would help their brand succeed. By going through the Discovery process, we were able to gain a better understanding of their audience and goals as well as the unique characteristics of their brand.
To create a lasting legacy, you need powerful visuals. Using geographic features of the region as inspiration, we designed a vibrant new logo that mimicked the physical appearance of the city and surrounding landscape. We made a strategic decision to create a clean, simple look so that it would appeal to a younger audience.
Our next step was to craft a new brand identity that was more modern and up-to-date. The brand needed to be able to portray the current state of the community, including its booming economy and growing business sector. For the next few weeks, we met regularly with members of the organization for a series of branding sessions. This process allowed us to create a comprehensive branding package, which included content, visuals, and brand identity guidelines.
The new brand and logo were a success! The new logo is displayed proudly on the Tempe Chamber of Commerce website for all to see and depicts the city as the vibrant, growing community that it is today.