While many manufacturers think that custom product and performance are the most important aspects of their brand, many don’t know that packaging can play a vital role in your product sales. It’s simple: humans are far more attracted to beauty than functionality. Taking this into account, the aesthetics of your product’s packaging becomes almost as important as the product itself. Here’s how h
aving great carton design can boost your business:
It raises brand visibility and customer interest
Having creative brand packaging design gives your product what we call “shelf presence.” Great packaging is attractive and stands out from competitors, urging customers who pass by to pick your brand over theirs. Your packaging also communicates necessary information about the company: from brand message to contact information.
By giving a great first impression, you ensure that your audience receives your brand message loud and clear.
It helps define your brand identity
Good packaging should make clear what kind of brand you are. While the packaging is responsible for your product’s first impression, it also needs to consistently reflect your brand’s identity. For example, if you’re an all-natural organics brand, your packaging or folding carton should utilise earthy colours and eco-friendly packaging to stay in line with your brand identity.
This consistency helps your brand be more memorable to the public, and easy recognition will encourage consumer loyalty to your brand, increasing sales in the long-term.
It protects your product
While the aesthetics of your brand’s packaging design should be a focal point, great functionality definitely counts too. It’s vitally important that customers receive well-packaged products, as products not packaged well are perceived as cheap and inferior, and worse, may turn into a customer service nightmare. Great product packaging should fulfil the basic requirement of protecting your product without sacrificing anything aesthetically, allowing your customers to feel like you’ve taken special care to ensure that they receive only the best quality items from your brand.
It is sustainable
Sustainable packaging requires solutions that help save energy and reduce waste by finding creative ways to produce, package, ship and store items using renewable resources. Through creative sustainable packaging, businesses can contribute to a healthier and safer future. For example, reducing or replacing non-recyclable materials with more eco-friendly packaging materials can reduce harmful waste.
Creative designs that allow for smaller packaging, lighter weights and easier storage can reduce shipping costs, reducing the energy and fuel needed to ship larger numbers of packages.
In summary, good packaging design is more than just placing your products in a box, it’s forging a connection between your brand and the consumer, that when done well, can skyrocket your brand to the top. A product’s marketing strategy can rely heavily on the product’s packaging, as the package sends a message that conveys style, purpose and values.
At the point of sale, a packaging design must catch the customer’s eye in a matter of seconds, giving the customer reason to pick up the package and make the purchase.
Creative graphic design and packaging techniques help products stand out in a crowd of similar items, through bold colors, attractive shapes and elements of convenience. Simplicity, ease of transport and storage are also important considerations. For example, creative wine shipping boxes can feature customized logos and bold colors across the exterior, as well as convenient handles and innovative cushioning techniques to keep the bottles safe during transport.
Retail display boxes can be packaged and assembled into creative kits as customized packaging to reflect seasons, holidays or special promotions. Creative packaging box also involves closures that keep products safe during transport and provide tamper evidence, while allowing customers to access the product easily after purchase.
Here at Creatitive, we know that effective branding can bring about tremendous success if it is aligned with your business aims. If you want your brand to be seen and heard, contact us so we can discuss the creative solutions that will deliver your business objectives.