18 Dec What Makes a Successful Sales Funnel?
In marketing, the main goal always is to cause a consumer to make a purchase. One of that ways that business owners can accomplish this is by creating a sales funnel. In a sales funnel, the consumer is lead through a step by step process that eventually leads them to making a decision to purchase a product or service. A successful sales funnel can help your company bring in additional revenue.
However, it’s important to go about creating your sales funnel in the right way. Knowing the stages of a sales funnel and what marketing strategies to use can help you make your sales funnel more successful so that you can gain more leads and convert those leads into purchases.
How a Sales Funnel Works
A sales funnel is the process that a company uses to attract customers and get them to make a purchase. It is divided into a series of steps that focus on different phases of a consumer’s mentality while making a purchase. By using a sales funnel, you can create awareness among consumers, build an interest in your products/services, cultivate relationships, and create more conversions.
Sales Funnel Stages
Sales funnels can be set up differently depending on a businesses’ sales model. However, most of them tend to work in generally the same way. One example of a sales funnel is this five stage model:
- Awareness – A prospect is made aware of a business and its products or services.
- Interest – The prospect becomes interested in a product or service because of the solution it offers.
- Evaluation – The prospect begins to consider the product/service, evaluates its worth, and compares it to other options.
- Engagement – The prospect starts paying attention to offers and engaging with marketing outreach, eventually deciding to make a purchase.
- Purchase – The prospect takes action to make a purchase.
How to Create a Successful Sales Funnel
In order for your sales funnel to be successful, you must, of course be able to attract consumers. However, reaching your audience simply isn’t enough. You have to be able to gain their interest, access their pain points, and convince them that what you offer is the best solution to their problem. Here are some tips for how you can do this.
1. Get to know your audience.
You need to know all about your audience’s interests and purchasing patterns. Knowing what social platforms your audience uses, how they’re influenced, what brands they purchase, and what their expectations are is essential.
2. Create a strategy for gaining leads and getting traffic to your site.
You need to be able to access your audience, engage your their attention, and get them onto your website. There are a variety of ways that you can accomplish this. Some of the most common are SEO, PPC, social media marketing, brand ambassador marketing, and email marketing.
3. Engage your audience and cultivate a relationship.
You need to be able to create a plan that allows you to make multiple contacts with your audience and engage their attention. In order for your leads to become sales, they need to be nurtured. Educate your audience, provide them with information, and convince them how great your products are. Email blasts, blog posts, social media posts, video blogging, and guest blogs are a great way to accomplish this.
4. Facilitate easy purchasing.
Once you’ve convinced your audience to make a purchase, you need the buying process to be as quick and simple as possible. Minimize the amount of clicks they need to make in order to make a purchase and how much information they need to provide.
In addition to taking the above mentioned steps, there are many tools you can use to optimize your sales funnel. ClickFunnels, Leadpages, and FunnelDash are just some of the many tools you can use to perfect your sales funnel.
However, it is important to know that managing these tools can be complicated and time consuming, and not something most business owners and entrepreneurs can accomplish on their own. Not to mention, you have to do all the work of creating a sales funnel in the first place. That’s why most businesses hire a marketing agency, like ours, to handle these tasks for them. Additionally, an agency can help you with other aspects of your marketing, so you don’t have to go to different sources for everything.
Schedule a Phone Consultation
At Creatitive, we’re experts at creating effective sales funnels. We’ve helped many entrepreneurs, small businesses, and athletes find powerful solutions that allow them to grow their business and reach their audience online. Call us today to discover how we can help your business succeed and schedule a free phone consultation.