To be successful, every product, company, and organization needs to have a recognizable brand. Before learning the types of branding in marketing, it is essential to learn what it is. What is branding exactly? It’s what lets your products and services stand out from the competition. It’s how you improve recognition and encourage loyal customers and clients to support you as you grow.
Poor branding can lead to a failed campaign of any company, organization or even an individual. Branding should be unique, distinct and catchy.
You have to come up with the perfect brand strategy. This ensures that you can send your message to your target audience. There are different branding types that you can use to grow your company.
Here are the most important ones to focus on:
Product Brand
If you offer products like clothing and accessories, represent a team, or offer a service, the strong product brand is what people recognize most. For example, when you see a logo of Coca-Cola, you’ll easily recognize them right away. It’s the logo customers, and fans recognize them right away.
Often, there are several product brands within a company or organization. This is because these companies want to have efficient brand management. Integrating an umbrella brand system like what Unilever does is a prime example. It is a type of branding that requires additional resources.
Additionally, one of the main goals of product branding is to influence and simplify the buying decision of the consumers. This is usually done by having a clear positioning. It helps to guarantee that the brand will have the right look, colors, and logos. An effective product branding plays a key role in product or brand’s name and reputation across the market.
This should be one of the first types for your brand you develop when launching your company or developing a new product. It should be catchy and recognizable enough. It is very significant to have a product brand that will set you apart from the competition.
Personal Brands
A personal brand is how an individual can promote his or her image. It is the combination of experience, personality, and skills that a person aims to be known for. Personal branding is what helps you develop that image that will set you apart from other individuals. Oftentimes, personal branding is also being tied in business or corporation especially if you have your own business.
For professional athletes, focusing on personal athlete branding is something that shouldn’t be overlooked. Think of it this way: you represent your own company and what it stands for. You become a brand. This means you need to maintain a good public image and persona.
What Can You Get From an Effective Personal Branding?
Celebrities and politicians alike enjoy the benefits of personal branding, as this helps them have a good character in the eyes of their supporters. And you need to grow your reputation and interact with fans, clients, customers, and sponsors through social media at the very least.
If you have good personal branding, it will give you the opportunity to highlight your passion and strength as this will help in making sure people will get to know you better and gain their trust even though you haven’t met them personally.
There are various types of personal branding that an individual can use or apply to boost his or her reputation whether online or offline. These are the influencer, an expert that offers advice or solutions, a networker, self-promoter or an expert in a certain niche.
Corporate Brands
Of the different kinds of branding, corporate brands are perhaps the strangest. So, what is a brand for a corporation, and how does it differ from product branding? Well, think of the corporation or company as a product itself.
It is basically all about the company as a whole such as its values, mission and the impact it has on the community. A powerful corporate branding helps a company to have a powerful grip in the industry.
These branding strategies types are best for companies worried about promoting the benefits of the company itself. For example, job applicants are more interested in the company brand than any product brands you have. If the company brand is stellar, you’ll attract better applicants and long-term team members.
Advantages of Corporate Branding
Competitive Advantage
It offers a competitive advantage for your company and at the same time that you are selling or offering your product into the market, consumer awareness is enhanced because you have a strong corporate brand name and identity,
Helps in Launching New Product
If you have an effective corporate branding, launching a new product is seamless. It can be just easy for you to offer them to your target market without spending too much time and effort in marketing or promotion because with your strong brand it is easy for them to identify that product in the company.
Entering a New Market is Easy
Having a recognizable corporate branding is very useful for a company that aims to enter a new market. This is easier for one to penetrate a new target, location (domestic or international).
Start Developing Your Brand Strategy Now
Understanding these types of branding in marketing is very essential as this will help you determine the right strategy that will work perfectly for you or your business. Brand marketing is something that you should not ignore if you wish to have a powerful brand and status in your selected industry.
When developing each of one these branding types, it will require one to have the patience, determination, and creativity. You need to come up with the right branding that will work. The sooner you start working on your brand and image, the better.
How Can We Help You?
If you are not sure what types of branding strategies that will work for you, it’s best to ask for help. Companies like Creatitive is your dependable branding expert. Contact our experts now to see how we can help you improve your current branding efforts or start building up an entirely new company image. Creatitive is your one-stop-shop if you are looking for an incredible branding solution. We will be there every step of the way to help you achieve what you need.
