10 Dec Top 7 Trends for Sports Equipment Brands in 2019
You’ve gone to the trouble to create the best sports equipment on the market. But now you’re faced with an entirely new challenge. You need to get your products in the hands of people who will actually use it. This means starting an aggressive and comprehensive marketing strategy. The best place to start is by mimicking the best sports equipment brands. Here are a few of the top trends in sports equipment marketing that are guaranteed to get your brand noticed.
1. Invest in a Good Logo
The top sports equipment brands are recognizable instantly just by logo alone. Take Nike, Adidas, and Asics for example. They all have logos that are consistent across their products and their advertising materials. Work with a professional designer to fine-tune your sports equipment brand logos and use those logos on your products, social media accounts, and marketing materials.
2. Build Your Brand
Even the best sports equipment brand logos aren’t successful without a clearly defined brand behind them. Successful sports equipment brands take the time to identify their values, their personality, and their mission before actively marketing their goods. The best sports equipment brands partner with an experienced branding agency to help solidify their message.
3. Get Online
The top sports equipment brands have user-friendly websites that allow their fans and customers to stay up to date with everything they’re doing. But a website isn’t the only thing you need to develop. You also need to set up an ecommerce store through your website so your target customers can buy your products right from home. This store will help you reach a broader audience.
4. Develop a Social Media Presence
The best sports equipment brands don’t rely on word of mouth alone. They make use of social media to spread their message and share their products with their target audience. Make social media development a priority for your brand. This will allow you to connect with your customers while also opening an entirely new advertising platform to your company.
That’s right. Social media ads are a great way to reach a broader audience and you can go about it in two different ways. You can buy ads that show up in your target customers’ news feeds as they scroll through or you can partner with an athlete or social media influencer. These individuals have a massive following on social media and, by representing your sports equipment brand, they’re introducing their followers to your products. The process allows you to reach a broader audience than you otherwise would and increases your exposure quickly.
5. Look Into Sponsorships
Social media influencers can share your brand with a different group of people, but so can sponsored athletes. And they’ll target a completely different group of customers than you’d find on social media. When you sponsor an athlete you essentially pay them to advertise your brand. This can be a paid sponsorship or an in-kind sponsorship where you provide them with your products at no charge. Sponsorships allow you to spread awareness of your brand quickly and inspires immediate confidence in your products.
6. Be Open Minded
The top sports equipment brands know that there’s more than one type of person that will use their products. This means you need to have more than one line of equipment up for sale at all times. Think of it this way: kids need different equipment than adults. Women need different sizes than men. The more you can diversify your offerings and tailor your products to a broader audience, the better off your brand will be. You don’t have to start big immediately—take it slow, focus on quality over quantity, and build products that are true to your brand’s values.
7. Create Actionable Content
Most forms of marketing rely on advertisements. These are effective, but they’re not cheap. You have to pay for every ad you place. The top sports equipment brands realize that creating killer content is the best way to attract new customers and retain current supporters. This content can be anything from informative blogs and articles to videos and interviews with your sponsored athletes. The options are limitless and when you partner with a search engine optimization expert, your content will be easy for your target audience to find.
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The best sports equipment brands play to their strengths. This means they focus on designing and creating high-quality equipment that people will love using. They don’t focus on developing a solid marketing strategy or worry about figuring out how to build a social media presence. They leave that to an expert.
You can and should do the same. If you feel overwhelmed by the branding, web design, and marketing elements needed to grow your company, don’t panic. Reach out today to schedule a consultation and see how our dedicated team can help.