People are always looking for personal branding tips because of how popular personal branding has become a must for almost everyone. Regardless of one’s industry, professionals are told they should build their personal brand — especially personal trainers. But why? How did creating a personal brand become a must for personal trainers? When the market became dense and competition became increasingly cutthroat. Over the recent years the world saw today’s younger generation care about their health and wellness more than they ever had in the past.
The targeted audience was rapidly growing and with this much opportunity available, it didn’t take long for people to jump in and join in on the fun. As a result, the competition is now fiercer than ever and in order for people to get ahead, they had to create a brand — a personal brand!
Now frankly speaking, building your personal brand is no easy task. Companies like Nike and Adidas took years to create theirs — granted, they are multinational companies — but luckily, newbies have us! Today, Creatitive is here to discuss the trainer’s golden personal branding tips.
But before anything else, let’s discuss what a trainer’s personal brand really is.
What is My Personal Brand
Personal branding, in a nutshell, is how a professional markets themselves to its consumers. It’s used to help people stand out from their competition by highlighting their skills, experience and personality. It’s how trainers want people to perceive them.
Professionally, it’s a combination of how consumers see you in real life and the impression they get from your information online. Simply put, it’s your business card back then but today personal branding goes as far as social media presence.
Why It Matters
It was briefly mentioned earlier that branding is used by companies or individuals to differentiate themselves from their competition. Ultimately, your personal brand is what makes you memorable and it accomplishes this by demonstrating your knowledge and skills in your area of expertise.
A strong personal brand leads to authority and during a time of distrust in advertising, influencer marketing has played a more significant role in the market. Recent studies have revealed that 84% of Millennials don’t trust the advertisements brands make and even the brands themselves. However, they are more than willing to trust those who they feel they know.
This trend led to the rise of influencer marketing over the years especially within smaller enterprises as personalizing SMEs is much easier. Ultimately, building your brand requires extensive reflection and introspection.
Fool-proof Tips on Personal Branding
Developing one’s personal branding strategy takes a while. If you want to be perceived as one of your industry’s thought leaders, it’s not enough to have social media platforms or personal websites.
In order to build trust, your brand should remain consistent through and through. Here are some fool-proof personal branding strategies tips and examples!
As we’ve mentioned earlier, personal branding — or branding in general — takes a lot of introspection and self reflection. Keep in mind that your brand is supposed to help you stand out from the rest. Hence, one shouldn’t take any shortcuts in discovering themselves.
Getting to know yourself better is the only way you can determine the kind of brand you want to build. It helps you identify your strengths as well as weaknesses, your people, and most especially your niche. Founder and CEO of Thulium Tamara McCleary said that one great way people can improve their personal brand is by picking out a swimlane!
McCleary explained that one common mistake observed in personal branding is diluted messages and muddled identity. If a person can’t quickly determine what you stand for in under a minute of scanning your social media accounts, then it’s time that they sit down and really think about it.
You can go the extra mile of knowing yourself better by asking help from other people! A branding expert suggested asking as many peoples as one can to describe them with one word. By doing so, you get an insight in how other people see you. Other people’s input will provide you with a well-rounded perspective of who you truly are and what you can offer.
Know Your Audience
The idea of putting the consumer first has been said a thousand times — but experts believe that it’s worth reiterating; think about what’s in it for them. Don’t just focus on what you want to achieve, focus on what your audience can gain from you.
Well-known author and blogger Michael Hyatt explained how the mindset shift led him to success. According to Hyatt, he originally started his blog as a form of therapy for himself but around 2008, his mindset started to change. He thought about what’s important for his people and used it to add more value into his blog posts.
By getting to know your audience’s lives, you start connecting with them deeper — which is another important, long term tip for those who want to be influential people! Do your research and find the platform where they spend most of their time.
Due to the several social media platforms everyone is in, being everywhere all at once is simply not realistic. Pick the platform your audience mostly uses and stay there. Connect with them and create content that brings values to their lives — that includes efficient graphic designs! Like we’ve mentioned earlier, it’s best for personal brands to have a more hyper focused strategy as it gives them a better chance in building authority.
Stay on Your Toes
Regardless of the industry brands are in, most of the well-known ones we see today are ensuring they stay informed for the better or worse of things. Why? Monitoring is crucial to any branding or marketing campaign.
Because of the increasingly competitive nature of today’s markets, both personal and non-personal brands are on their toes. They’re constantly monitoring anyone or anything that mentions them to ensure that they’re getting nothing but positive feedback. Unfortunately, sometimes things go south.
Even well known athlete brands like LeBron James’ have suffered from negative press but were able to turn things around thanks to constant monitoring and adaptable campaigns. Experts suggest personal brands set up their own Google Alert accounts so that they can track everything that’s being said about them online.
Should they observe anything that’s relatively inaccurate or problematic at its worst, they can easily take action! Staying informed can easily help you amplify and protect your brand!
The Work Never Stops
Whether you already have an existing brand or if you’re just starting out, there’s always room for you to grow. Branding never really stops, it’s a continuous process you’d have to go through every single time. Luckily, you can find people who’ll help you when you feel rundown like Creatitive!
We’re not just gonna give you tips, our team of marketing and branding experts will assist you in building a strong personal brand!