01 Jan Three Major Benefits of Having a Blog on Your Website
No matter what type of industry you’re involved in, having a website for your business is extremely important. However, if you really want a site that performs and brings in leads, it’s important to pay attention to its content and structure.
There are five essential pages that every website should have. These include a home page, services page, about page, contact page, and a blog. Now, you may be wondering, what are the benefits of having a blog on your website and why is it important?
In general, a blog is another tool that can help increase your website’s conversion rate. Let’s take a further look at how a blog accomplishes this.
3 Reasons Every Business Should Have a Blog on Their Website
In the beginning stages of owning a website, many business owners feel like a blog is a waste of their time. They’re busy and they can’t imagine that writing 300 words on their products will do their business any good. However, they are gravely mistaken.
A blog is an incredibly powerful tool for a business owner to have, and an essential part of every website. Here are some of the main advantages of having a blog:
1. Increases site search visibility
If you want people to be able to find your website, you have to make sure that it’s search engine optimized. A blog is a great way to add keyword density to your website and boost its search visibility so that you rank better on Google results.
2. Builds a relationship with consumers
Today, consumers are spending a larger amount of time researching a product before making a purchase. Adding a blog to your website can give you a way to provide consumers with the information they’re searching for. Additionally, it can also give you a way to interact with consumers and build a relationship by responding to comments or incorporating your blog into your email marketing campaign.
3. Establishes brand credibility
Blogging about your industry makes you look knowledgeable and trustworthy. When consumers feel that your business is more credible, they’re more likely to invest in your products or services.
Get Started With a Blog on Your Website
Interested in getting started with a blog for your website? Let’s talk strategy! Give us a call or complete the form on our contact page to schedule your free consultation!