Athletic footwear as we know it started in the 1950s. Around that time, athletics became mainstream for exercise, entertainment, and pleasure. Functional and comfortable shoes...
The sportswear industry is experiencing massive market growth. The global sportswear market size is significant, and experts predict that it will continue to grow in...
The history of athletic sneakers goes back to the 19th century, long before Nike Air Jordan and Dunks, Converse, and trendy high tops. The sports...
Sports are a universal past-time. Almost everyone has a team they love, a player they support more than the others, or even just a simple...
What do you think of when you hear the phrase March Madness? Perhaps it’s the premier-level competition, upsets, and buzzer-beaters. Whatever the cast, the NCAA...
The #1 question for athletes is how can I market myself and land a sponsorship? Marketing athletes involves developing a robust brand identity and leveraging...
Brand loyalty drives our everyday consumer purchase decisions from our preferred brand of shoes to our toothpaste and even our mobile phone. When considering specific...
The focus of any successful company, and their brand marketing strategies, should be their target audience, their team, and their industry. When considering some of...
In the world of fashion, the 2010s were defined by a blend of luxury, lifestyle, streetwear, and sportswear. We saw the rise of many high-end...
Tyrone Swoopes (00:02): I think the biggest thing for me personally is just, just kind of through all of this, I guess I learned that it's...