For new and emerging athletes, building a strong personal brand is the first step to creating a long, successful career. After all, your personal brand...
To say that the Internet and technology has changed things is an understatement — because frankly speaking, it has found several ways to reform the...
Once upon a time, shopping malls dominated the retail industry — that is until the internet came around and things inevitably changed. The giant retailers...
Ultimately, the team builds the athlete's reputation. You’re a part of the team’s brand and the only way to stand out and set yourself up for...
In our previous article, we've discussed the initial steps you need in branding athletes. And now that we've tackled the foundations of your brand, it's...
2019 was a monumental year for the women of the world. From a historic group of women entering the 116th Congress, the US Women's National...
Great marketers have said that in order for lifestyle brands to survive in the ever changing market is by selling more than a product or...
The sports industry has always had its supporters and audience. In spite of the several trends that came and went, it remained to be one...
The sports industry, ever since its dawn, has always had a large following. Regardless of what sport it maybe, there's a large chance that it...
There's no doubt that the holiday season is crucial for retail brands with several major shopping events being created around the world like Black Friday,...