Athletic footwear as we know it started in the 1950s. Around that time, athletics became mainstream for exercise, entertainment, and pleasure. Functional and comfortable shoes...
Whole-body cryotherapy, or cold therapy, is transforming the world of wellness and post-workout recovery. Athletes, fitness enthusiasts, celebrities, and even everyday individuals value how they...
Branding and marketing strategy is essential for every athlete, regardless of age. For most youth athletes, the recognition and support help recognize the hard work...
As the name suggests, public relations (PR) for athletes describes the process of building media relationships with sports journalists and getting publicity for individual athletes...
Sports are a universal past-time. Almost everyone has a team they love, a player they support more than the others, or even just a simple...
The #1 question for athletes is how can I market myself and land a sponsorship? Marketing athletes involves developing a robust brand identity and leveraging...
Do you ever wonder why athletic icons such as Michael Jordan still resonate as a household name via Nike's Air Jordan? Aside from being one...
There is little information on garnering attention from colleges and professional sports teams for young and aspiring athletes. Therefore, school, club, and junior college coaches...
How Brands Motivate Consumers to Spend on Feelings Think about the cell phone or laptop you use. Is it simply for work and education, or do...
Tyrone Swoopes (00:02): I think the biggest thing for me personally is just, just kind of through all of this, I guess I learned that it's...