Athletes have always been part of the great American pop culture, playing the role of iconic figures that cultivated communities of fans, built families and...
Marcus Peterson is a professional athlete and founder of MP Motivational Apparel. During his college career, he played football for Seton Hill University and was...
"What is sports marketing?" It’s a question we get asked all the time. Simply put, sports marketing is about bringing sponsors and athletes together to...
A few weeks ago, we were able to sit down with pro tennis player Kady Pooler. Kady holds a World Ranking in both Singles and...
The most successful professional athletes have a massive number of fans backing their every game. These people don’t just support them when they’re on a...
Whether you’re a professional athlete or represent a sports team, you need a solid brand to help rally your fans and increase your following. The...
2019 is THE year of women’s football. The US Women’s National Soccer Team dominated in the World Cup and simultaneously took over social media, news...
Athletic Brand Power Analysis - Tom Brady’s TB12 Tom Brady’s success as a powerful branded athlete is no secret. As the first and only American football...
For professional athletes, marketing doesn’t always seem like a priority. After all, you’re more focused on playing your sport well and taking care of your...
Having a clear personal brand is key as a professional athlete. You’re more than just your team or your sport. And your supporters need to...