14 Mar Strategies Used by Every Adwords Expert
Creating an advertising campaign for your business requires more than just great copy. It takes strategy, patience, and know-how. The best way to guarantee success is to work with an experienced Google AdWords team. But regardless of who you work with, you need to make sure they’re able to bring your campaign the success you need. Here are a few strategies used by AdWords experts that are guaranteed to grow your campaign.
Establish a Goal
No AdWords campaign can be successful without a clear goal in place. What are you wanting to achieve with your campaign? Are you looking to grow sales or improve brand awareness? The type of goal determines how your campaign runs and where your money will best be spent.
Focus on Performance, Not Quality Score
Building a good ad can be tough. But Google likes to help out by offering a quality score (QS) on every ad. But this score is limiting and not always indicative of the success of the campaign. Instead of focusing on the QS, experts focus on the overall performance of each ad. A great ad can have a mediocre QS if it reaches your target customer reliably and leads to sales. These can only be measured by looking at the performance.
Use Negative Keywords
With all ads, you need to reach your target customer. This means weeding out all the unqualified people in that target demographic. The best way to do this is to use negative keywords. This helps weed out the unqualified leads before the ad even reaches them. This saves you money throughout the campaign.
No one likes to worry about testing ads for performance and efficacy. But it’s absolutely necessary and experts always take the time to test every campaign throughout the campaign. This allows you to make changes on the fly and narrow down what works and what doesn’t.
Set Up Your Adwords Campaign with the Help of Creatitive
The best way to handle your Google AdWords campaign is to leave it to the pros. At Creatitive, we’re your one-stop-shop to grow your brand and boost your sales. Contact us today to schedule a free consultation.