12 Nov Sports Marketing & Social Media: Tips for Getting More Followers
When it comes to developing a solid sports marketing & media strategy for your up and coming team, nothing is more important than increasing fan engagement. This means you need to build a steady group of followers both for your website, social media profiles, and live events. The more followers you have, the easier it is for your team’s fanbase to grow. If you’re not sure where to start or feel overwhelmed by the latest athlete marketing trends, don’t panic. Here are a few simple tips to help you grow your followers quickly.
Develop a Solid Brand
The first part of any sports social media strategy is to come up with a solid brand to represent your team. Remember, a successful team of athletes needs to stand on its own, even when the roster changes. The best place to start is by working with a dedicated expert to help you create an athlete branding plan.
They’ll be able to help you create a consistent voice and identify your values to build a cohesive brand. Remember, your brand is what your fans see in your marketing materials and merchandise alike—it’s not just about the individual athletes. It’s what you stand for. When you build that up and develop it into a rock-solid brand, fans can stand behind your brand for decades to come.
Implement a Content Writing and Marketing Strategy
Content writing involves creating fun content for social media profiles and blogs. You’ll also need to build a usable and informative website. But there’s more to it than dashing off a few social media posts. You need to understand your target audience—your fans—and create content they’ll willingly engage with. That same content needs to be optimized for search engines so new fans can find your site in the first place.
Content writing with search engine optimization practices in place will help increase your website’s traffic and ranking. This makes it easier for people to find your information and stay up-to-date with your events. It’s an integral part of every sports marketing & media strategy and can help you dominate with the most popular athlete marketing trends.
Get on Social Media
If you’re not on social media, you’re missing out on hundreds or even thousands of potential fans and followers. Start building your sports social media strategy and create accounts on all major social media platforms. Twitter, Facebook, Instagram, and even YouTube are the best places to start.
Once you build profiles, start posting regularly. This helps cement your athlete branding plan by making your brand visible to more people. Do what you can to interact with your followers and create a reputation for being involved.
Remember, your followers love to feel that their engagement with your posts is valued. Use your social media profiles to build connections with fans and show the personal side of your brand.
Above all, be consistent with your sports marketing & media strategy. The more consistent you are, the more followers you’ll attract. Think of your strategy as a numbers game. When you put enough information and content out there online, you increase your chances of getting noticed.
The more people notice, the more your brand can grow. Posting once in a blue moon isn’t going to be enough to keep fans coming back for more. If this sounds like too much work to take on yourself, look for an experienced social media manager and let them monitor your profiles. They’ll be able to respond on your behalf and can do it faster than you would on your own.
Review Your Performance
Some social media posts and website content will perform better than others. Use this to your advantage. Review your performance at least once every quarter or anytime you notice something really taking off. When you review your performance regularly, you can better tailor future content to mimic the things that worked best in the past.
During that review, make a note of the things that tanked so you can avoid them in the future. If you’re partnering with a dedicated sports marketing company, they’ll help you identify those techniques quickly.
Interact with Fans
We really can’t stress this enough—the more you interact with your fans, the more personal your brand becomes. This makes it easier for them to support you even during those offseasons when you just aren’t performing to the best of your ability.
Make interacting with your fans a priority across all platforms. Remember, fans and followers often bring in new followers. When they feel that they’re important to you, they’ll be more likely to recruit new fans for you.
Get Help from a Sports Marketing Expert
It’s tempting to try to increase your followers on your own, but you don’t have to. Work with a dedicated sports marketing & media team today and see the difference for yourself.