26 Mar Sports Event Marketing: How to Sell More Game Tickets
Selling tickets to an event can be a challenge even for the most established teams and organizations. But with the right sports event marketing strategy in place, you’ll easily increase your sales all while promoting your upcoming event. You just need to get started and we’re here to help. Here are a few simple tactics used by the best sports marketing companies to help increase your attendance.
How to Market A Sports Event to Fans
You should start promoting your next event the minute you know you’re going to have it. But you can start advertising tickets and detailed information once you have the venue and line-up or schedule finalized. In truth, it’s never too early to start your ticket promotions. The sooner you start, the more eyes your campaign will reach.
Reach Out to Local Influencers
Experienced sports event marketing companies know that you’ll always reach a broader audience when you cooperate with local influencers. These people have an audience all their own and if they have an interest in your brand, you can bet their followers will, too. Hire them as a freelance promoter or offer then a free ticket and goody bag in exchange for promoting your event to their followers. The type of compensation you decide on depends on their reach and your budget. Either way, you’ll reach new people.
Create the Right Promo Materials
The key to sports event marketing strategies is to make the event look as professional as possible. This means you won’t want to use clipart or free graphics to advertise the fun. You’ll want to work with a professional. Hire an experienced graphic designer to create brochures, pamphlets, websites, and posters. If you plan on using photographs, hire a professional photographer rather than taking the shots yourself or relying on shoddy cell phone images.
Work with the Experts
The right sports event marketing strategy can make all the difference in your ticket sales. And if you’re worried about making the most of your event, reach out for help. When you work with experienced sports event marketing companies like Creatitive, you’ll know that your event is on the right track from inception. Contact us today.