01 Jul Great Sports Digital Marketing: 5 Things You’ll Need
Whenever it’s World Cup season, most people assume sports groups and other organizers in the sports industry are the busiest bees. But, unbeknownst to a lot of fans, even sports digital marketing agencies are frantically preparing for the upcoming biggest games — and it’s not surprising to know why.
Everyone knows that sports marketing drives merchandise sales, game attendance, and fan interactions in the industry. Yet despite the efforts of sports agencies, not every marketing campaign works as flawlessly as it should. As a matter of fact, a large majority of sports marketing often under perform.
And it would often lead sports groups wondering where things went wrong. Both athletes and teams start asking their respective sports marketing agencies for some answers — and sometimes, it’s the little things that harm what could’ve been a successful campaign.
With the new decade coming in, it’s only apt sports brands re-evaluate the promotional mishaps they had this year.
Here are five important steps to keep in mind for a great digital marketing campaign for sports teams!
1. Focus on Engaging Sports Fans
We talk about this a lot — and for good reason. Fan engagement is the easiest way to improve your team’s popularity yet it remains to be a common error on athlete social media management. Your fans are the backbone of your team — without them, no one watches you perform.
And due to the emergence of the Internet, social media and mobile apps, empowered fans have discovered a new way of connecting with their favorite athletes. On the positive side, these intimate channels come for free, so why not make the most out of it!
Interact with them on social media, share content that shows who your team members are when they’re not playing, and let your fans get to know them. Answer their questions, and share special promotions and deals. Reward them for their loyalty with exclusive content every game.
The more personalised the experience is for them, the better. It must be remembered that as humans, we have a constant craving for emotional experiences behind everything we do. Creative sports digital marketing ideas should root from what your fans hope to see from you, not just what you want to do.
2. Share Relevant Content
There’s no lie that sports and entertainment has slowly blended into one great tactic and the best sports marketing campaigns know how to mix them together seamlessly.
As mentioned earlier, the emergence of social media and the internet paved the way to a new fan experience. Empowered watchers now love sharing content with their friends and everyone else possible. For instance, the sports marketing trend of sharing game highlights real time, post-game interviews and other content related to their favorite teams has grown.
There’s no need for you to have an entire video production team behind your back for social media marketing. You can make film exclusive training sessions or participate in viral video challenges to show off your athlete’s fun side.
In another case, you can harness email marketing to further enhance your online presence. Though modern marketers would say that it’s relatively one of the oldest strategies of sports marketing, it remains to offer relevant opportunities. If your player or your team has a running website, you can start building your email list by offering your fans exclusive content like the ones discussed earlier.
3. Optimize for Mobile
Most people these days have a smartphone and they use it for everything from buying tickets to checking social media — not to mention that studies have revealed Generations Y and Z love engaging through their mobile phones or tablets.
With this in mind, having a responsive website has become a need for major brands and businesses. Web design and development has become one of the most sought after sports marketing services today as it’s no longer enough to just have a website.
If you want your digital marketing efforts to be implemented effectively and flawlessly, your website must be translated through different devices, seamlessly. Additionally, studies have revealed that fans are less likely to stay in websites that are not updated.
Keep your fanbase engaged by having a website that’s responsive and has great web design!
4. Be Consistent
Think about the materials and content you’re sharing. Are your logos, fonts, colors, and designs consistent? Are the messages your fans are getting consistent with your team’s overall values? If you hesitated on your answer, then maybe it’s time you take a good look at everything and see where you’ve gone wrong.
Athletic branding matters and one key point in successful branding is consistency. Everything about your digital marketing campaign — from its color schemes, web design, and even social media management — should resonate with what your brand stands for.
Having consistent branding help your team stand out and makes it easier for fans to identify you! Another key point to remember is that without consistent, your marketing campaigns would feel scattered and all over the place instead of it being one cohesive strategy.
5. Review the Performance
It’s always tempting to set up your digital marketing campaign and let it run its course — but that doesn’t mean you should.
You need to review its performance to ensure their reaching the right people. If you spot anything wrong early on, you can alleviate this immediately and save your campaign from failing.
Modern technology has opened up brand new pathways to success. And with this much opportunity around, it would be a shame to let it all go to waste.
Omnichannel marketing is the idea of using both traditional and non-traditional strategies to create one cohesive experience. For example, as your fans attend your latest games, they receive Facebook ads and other promotions from you. By implementing this, not only will your team receive the guarantee of a cohesive sports marketing campaign but it also ensures your customers get consistent experience with your brand.
Why does omnichannel matter? This is mainly due to the consumers tendency to bounce from one channel to another. For instance, one fan might go from watching game recaps on Youtube to Twitter to congratulate you and your team.
Differentiating Multichannel and Omnichannel
Undoubtedly, it’s easy to think multichannel and omnichannel are the same principles but contrarily they implement very different ideologies.
For one, multichannel marketing means having a static message spread out in several channels. It puts your brand at the center of every strategy you are implementing. Conversely, omnichannel puts your fans first.
Instead of sticking by one message, omnichannel’s strategy revolves around flexible messages. It adapts depending on how a fan interacted with you on a previous channel.
While it may be true that omnichannel is great, it must be remembered that it’s no easy feat. Reaching omnichannel success takes a lot of goal setting and planning but with the assistance of the right team, you can do almost anything!