To stand out, you’ve got to have discovery strategy. Brand Discovery is the first step towards creating an effective strategy for growing your business.
At Creatitive, our main goal is to help your business succeed. Brand discovery is an important process in digital marketing because it allows us to learn more about your business and brand.Doing discovery marketing also gives us a way to become familiar with your long-term goals and any concerns you have for the present. Throughout the process, we’ll be creating a series of actionable items that are geared towards helping your business grow and succeed. At the end of the process, you’ll have a solid understanding of what you need to do next and you’ll also receive a detailed sitemap and PPC competitor analysis. We will be available for consultation during the entire discovery process as well. We will provide help and give solid advice along the way.
1) Initial Consultation
We believe that the best way that we can help you is by getting to know you first. The goal of our first phone call is to discover what makes your business unique and what it is you’re looking to accomplish with your website. This also helps us to determine if you qualify for our brand Discovery process. Moving forward, we provide extra marketing consulting services whenever you feel there is a need for this. Call one of our digital marketing consultants to learn more.
2) Goal Setting & Planning
During the first stage of Marketing Discovery, we dive deeper into a conversation about your goals and plans for the future. Obtaining this information allows us to create a strategic plan and do digital research for your website and devise a way to effectively market your products and/or services.
3) SEO & PPC Competitor Analysis
The next stage of Discovery focuses on ways to increase traffic to your site. We’ll go over a detailed SEO and PPC analysis of your competitors (this includes a keyword analysis and a competitor research report) so you can gain an idea of what you’re up against and also see the amazing possibilities that can come from a well-devised digital strategy.
4) Sitemap Generation & Review
Based off the information we’ve gathered from you and some research we’ve conducted on our own, we’ll go to work to create a rough draft of your sitemap, which we’ll go over and review with you either in-person or over the phone. This gives you the chance to request changes and/or ask any questions you may have before proceeding further. Creating a sitemap and submitting it to Google is very important.
5) Subsequent Discovery Sessions (optional)
Website Discovery and research is never really done. During the development phase of building your new website, we can also implement additional discovery work. This could include Discovery sessions that revolve around the details of the layout, design, or wireframing of your website. We can also provide design mockups of specific pages upon request.
It has been my absolute pleasure to work with Zachary Colman. Zack was not only a phenomenal creative individual, he was a trend setter in the design world. He was not afraid to step outside the box.
It’s time to make a plan that works. Take the next step in increasing your business revenue by reaching out below.