22 Jan Reasons to Consider a Custom Crowdfunding Website
Behind every successful business is a strong marketing campaign. Marketing is important because it ensures the growth of your business and the marketing strategies you choose can either make or break your success.
But that doesn’t mean that you have to spend a fortune on a marketing campaign. Crowdfunding is a great, low cost way to market your business and increase sales. All you need is a custom crowdfunding website to get started.
Custom Crowdfunding Platforms Vs. Kickstarter
Since the launch of Kickstarter, multiple crowdfunding platforms have emerged on the scene. Now, companies have their choice of choosing between hundreds of options including GoFundMe, Fundly, Bonfire, IndieGogo, and more. Users simply have to sign up for an account and can launch their own campaign.
While these website may suit the needs of some businesses, they’re not for everyone. The ability to customize these tools is, in most cases, extremely limited. That’s why many people are now turning to custom crowdfunding websites as an alternative.
A custom crowdfunding website is a website that integrates a crowdfunding platform as a landing page. The website operates just like a normal site and has all the typical features of a website, such as a blog, contact page, and even e-commerce integration, with the added benefit of a crowdfunding tool that is customized to that company’s needs and brand.
Reasons to Consider a Custom Crowdfunding Website
If you’re considering crowdfunding as one of your marketing strategies for 2018, you should definitely consider a custom crowdfunding website. Here’s three reasons why:
There are less fees involved.
There is a fee involved with many crowdfunding sites, which is usually subtracted as a portion of the total funds generated. This number usually averages around 5%.
This may not seem like a lot, but when you’re speaking in terms of large transactions, 5% can actually be a pretty hefty sum. However, with a custom crowdfunding website, you get to keep all the revenue, with the exception of a small transaction fee from Paypal.
You can add advanced features.
Many crowdfunding websites like Kickstarter are extremely limited in their capabilities. You don’t have much control over what the platform looks like or how it functions. A custom crowdfunding website, on the other hand, can be customized in every way imaginable.
A custom crowdfunding website works and functions just like an ordinary website. That means not only do you get a crowdfunding platform out of it, but you can also add additional features like a blog or even an ecommerce platform to sell your products online directly. Having a crowdfunding platform attached to a website is a great way to increase conversions.
You can grow your email list.
A custom crowdfunding platform can also be a great way tool for promoting other marketing strategies, like email marketing. Through a custom crowdfunding website, consumers are prompted to login to paypal via email. In this way, when someone goes to make a donation on your website, you are also receiving their email address. In reality, a custom crowdfunding site is actually a very simply and effective way to grow your email list.
In conclusion, crowdfunding is a very useful and effective tool, especially for small businesses. Though it may seem complicated, I assure you that the process is really quite simple. All you need is a well thought out plan for your first campaign and a good website to promote it.
Get Started with a Custom Crowdfunding Website
If you would like to learn more about crowdfunding or are interested in getting started with your own custom crowdfunding website, please do not hesitate to contact me. I would be more than happy to assist you or discuss plans for a new website for your company.