Raising Money for your Athlete Foundation Using Social Media

athlete foundation

Raising Money for your Athlete Foundation Using Social Media

When you run an athlete foundation, fundraising is always on your mind. But the traditional fundraising ideas and regular donations aren’t always enough to keep your organization running at its peak. So, how can you make the most of your fundraising efforts? The answer lies in social media. Here are a few simple ways to use your social media accounts to improve fundraising efforts for your professional athlete foundation.

Focus on a Few Networks

It’s tempting to dip your toe in every social media network out there. But doing so could spread your efforts too thin. Pick two or three social media platforms and focus on building those channels as much as possible. Look at the networks your donors use most heavily and focus on those channels. If your audience is already using those platforms, it’s easier for your content to reach them regularly.

Post More Than Just Fundraising Requests

Sure, fundraising for your athlete foundation is the main reason you’re getting involved in social media. This makes it tempting to focus your posts on fundraising goals, asking donors, followers, and fans for money. Don’t. That type of activity is the easiest ways to lose followers.

The fewer followers you have, the fewer people your organization will reach. Instead, post updates, share stories, and interact with your followers naturally. You can still ask for donations, but it should never be the primary purpose of your posts.

Reach Out for Help

Your followers are your biggest asset when it comes to raising money for your professional athlete foundation. Don’t be afraid to ask them for help. Your followers each have a network of people that follow them on social media. When they post about your fundraising needs, their posts reach more people than yours alone can. You might just get donations from people clear across the country!

Get Advice from Our Social Media Marketing Team

Social media can be confusing and time-consuming. If you find yourself struggling to manage your social media accounts on top of running your athlete organization, get help. Our experienced team understands how to make the most out of every social media post and will work to improve your following and grow your audience. Request a quote today.

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