15 Oct The Top 7 Professional Athlete Branding Logos of All Time
Having a clear personal brand is key as a professional athlete. You’re more than just your team or your sport. And your supporters need to be able to recognize who you are outside of the organizations you partner with. Part of every successful professional athlete branding strategy is coming up with a unique and eye-catching logo. The best place to start gaining inspiration is by looking at famous athlete logos to see what works and what elements you want to incorporate into your own logo.
7 Famous Best Pro Athlete Logos and Their Brand Success
Tiger Woods has gotten a lot of media attention over the years. Some of it has been for his golf career and some has been about his personal exploits, but one thing is certain: he has a very clear professional athlete branding strategy. His logo focuses on simplicity. It’s monochromatic and uses his initials to create a distinct and easily identifiable logo. What’s better is that it doesn’t focus on golf. This means he can continue to use it even as his business ventures start to move beyond the game.
The tennis star has started building an activewear clothing empire with her brand, EleVen. The logo is entirely text-based using her name to carry the still-growing brand to new heights. But what makes this one of the best pro athlete logos out there is the way it incorporates her first initial, V, and turns it into two off-kilter ones right in the middle of the word. It’s eye-catching and makes you pause and think about what you’re seeing. That could mean more brand exposure over time.
Rafael’s logo is truly stunning and abstract. Hailing from Spain, he chose to incorporate the common bull imagery into the designs. But it does so in an interesting way. The curve of the horns resembles a stylized R and N. But it also looks like two halves of a tennis racket, separated. It’s different, unique, and modern in a way that many famous athlete logos aren’t.
Russell is currently a member of the Houston Rockets, but his logo has absolutely nothing to do with basketball. It uses his initials, but does so in a way that looks more like a geometric artwork design than a classic logo. This makes it memorable and allows him to incorporate it into everything from clothing designs to his personal website. Even better, it will grow with him as his career progresses, even if he retires. The one potential issue with this logo is it could be difficult for people with visual impairments to recognize it for what it is.
LeBron James is arguably one of the most successful professional athletes and a large part of his success comes from his personal brand. He’s noticeable anytime he’s in the press, but when you don’t see a picture of him, you’ll still be able to recognize his logo. Like the best pro athlete logos, LeBron’s uses his initials. On the left side, there’s a stylized flat L and on the right, the same design is flipped, turning it into a J. Between the two letters, there’s a stylized crown. It’s simple, high-contrast, and distinctive. Even better, since it lacks the complicated geometric design, it’s easy for everyone to know who it belongs to.
Michael Jordan hasn’t been on the court in decades, but most people know his name. And even more recognize his logo. The signature silhouette of Michael leaping into the air to perform a slam dunk has graced everything from shoes and clothing to backpacks and school supplies. It’s clear who it belongs to no matter what it’s on. But unlike many logos, Michael’s is easy to replicate in any color. That means it’s easier to increase the number of items and materials the logo can be used with.
Lance Armstrong’s entire career was centered around the bicycle. It makes sense that his logo would, too. But he also uses the classic yellow color seen on the leading rider’s jersey in the Tour de France. Why? Because he wore that jersey seven times throughout his career. But the logo is dual purpose. In addition to the cyclist on top, his trademark LIVESTRONG message is prominent. And that word doubles as both his professional brand and not to mention his famous athlete logo on its own.
So, How Can You Create a Professional Brand as an Athlete?
The best thing you can do is figure out what you represent as an athlete. But that’s only the tip of the iceberg. You still need to create a great logo that reflects your personal and professional values. If this sounds like too much, don’t panic. You don’t have to brainstorm, design, and implement the logo on your own. Contact us today to schedule a free consultation and get your strategy and logo design started off right.