02 Apr 5 New Online Fitness Marketing Strategies For 2021
One of the greatest ways businesses welcomes the new year is by taking an overview of their performance for the previous year. They start taking notes of what worked, what didn’t and what can be improved. This process is especially vital for expanding markets like the fitness industry.
With an already saturated market and rapid growth each year, both gyms and personal trainers are constantly on their feet trying to outrun their competition. Whether they’re relatively new members of the industry or have been in the game for a while, they’re always making room for improvements each year. And with the new decade coming in, businesses are now looking for brand new online fitness marketing strategies that can help them start the year right.
To get the engine running, we’ve listed five fitness brand online strategies to keep a note of. But before discussing the new ways fitness business owners can reach their target audience and turn them into potential members, let’s list down some of the greatest trends of the previous year!
The Best Fitness Marketing Strategies of 2019
There’s no denying that the fitness and wellness landscape is constantly changing. With the new technologies being developed and improved each year, wellness is no longer just about losing weight and gaining muscle. And to make sure that your fitness studio and personal training is up to date, here are some of the notable trends from the previous year!
2019 was the year wherein local businesses saw fresh types of workouts take off.
For instance, the younger generation has made group training more relevant than ever. While it may be true that this type of workout is not relatively new, its social aspects have attracted a large number of today’s young consumers. It’s important for local businesses to note that Millennials and Generation Z make up to 80% of fitness clubs — hence, group training’s popularity. Experts predict that this trend will evolve further as 2020 comes.
With these trends in mind, businesses can now start developing their online fitness marketing campaigns!
Fresh Fitness Marketing Strategy
There’s a saying that goes “if it’s not broken, don’t fix it” and though this may apply in certain cases, the same thing cannot be applied to successful fitness. A point often overlooked is the rapid change happening within the industry. The wellness market is anticipated to continue to expand in the next few years — and for providers to grow their fitness business, they need to be able to keep up with it.
So, to start the new decade right, here are five fresh marketing tactics that’ll help you grow your business!
Offer A Carrot
Undoubtedly, no one can resist a ‘carrot’ — and frankly speaking, the principle of rewards for reaching another level can be observed everywhere, For example, an employee’s carrot is their job title. They’ll work hard to hit certain benchmarks and in return, they earn a higher title. Rewards spark a constant motivation for people to work harder — which then became a great fitness marketing campaign!
Marketing ideas like these can easily be implemented. As a matter of fact, some fitness studios have developed rewards or tiers for their fitness programs.
By offering a carrot to your members, you can guarantee new customers building a wellness habit!
Recognizing Winners on Social Media
Taking the carrot principle further, you’ll want to recognize your clients! The great thing about this online strategy is it tackles two major components of your digital marketing campaign: social media marketing and content marketing.
Both your website and your accounts can serve as your platform for recognizing high achievers. For instance, you can dedicate blog posts to high achieving members where you can discuss their respective wellness journeys! On the other hand, you can develop a series of videos for them on your Facebook account or Instagram page.
These small recognitions are key to building customer loyalty in today’s digital age. And though they may be little, they can mean great improvements for your potential customers.
For most people hoping to start their wellness journey this year, search engines are their greatest companions. They can look up fitness studios and gyms or personal trainers in their locality and take a look at the reviews from their previous clients.
Encouraging reviews is one of the more established marketing ideas out there and its importance has been further highlighted by SEO!
Search Engine Optimization is a digital marketing tactic that increases the quality and quantity of your website’s traffic. Businesses would target keywords related to their products or services so that Google and other search engines associate their website with them.
And because customer reviews often use a certain type of language with phrases like ‘the best gym’, your website will start to get more clicks from that keyword. As a result, Google will link your business to that specific positive keyword.
Go Overboard With Your Online Marketing Fitness
As they say, there’s no such thing for too much — especially in terms of delivering your fitness promises. Regardless of whether you’re responding to emails or text messages, it’s best to opt for a personal approach. Make sure that you treat your clients as people you value, not just a source of income.
Personalization goes a long way in terms of building potential customer loyalty — and this can be done without appropriating individual messages. For instance, you can implement merge tags in your email marketing campaigns. These tags will automatically take the customer’s name and their contact information such as their phone number and email address and use it in the message they receive.
The more valued they feel, the more likely they will recommend you to their friends!
One of the best marketing for online fitness is soft selling. Social media offers a more personal way to connect with your target audience. With this in mind, businesses opted for a softer approach in terms of selling their products.
For instance, a fitness club would often seek out influencers who can try their programs out for a certain period of time. These thought leaders would then write about the said services on their social media platforms, recommending them to the gym’s potential customers.
Today’s consumers trust influencers more in comparison to brands due to the expertise and reputation that they have. Hence, it’s best for businesses to wind their approvals first so that they can win their clients for them.
Get to Know Your Consumers
Modern customers who want to join fitness centers have changed their expectations, thanks to the changing conversation around wellness, in general. And if you want your marketing efforts to work, you need to make sure that you’ve gotten to know your new clients very well.
In order for you to reach your new clients effectively, you need to have an in-depth understanding of their needs and motivations for joining fitness centers. Before you start working on a marketing plan that will attract new clients, take the time to get to know them and discover new ways on how you can deliver a personalized experience from them.
When members feel like their providers care about them, they become loyal to them and this ultimately leads to a boost in customer retention.
New Year, New Friends
As 2020 starts, several businesses in the fitness and wellness industry are looking for new marketing tips that can lead them to discover new opportunities. But with the number of online marketing tactics available around the world, the search can become overwhelming for some.
Luckily, there are digital marketing agencies more than willing to join budding businesses in their journey to success! Start the decade right by cultivating relationships with marketing experts. Need help with your Facebook ads? Contact us today.