02 Apr 5 New Online Fitness Marketing Strategies For 2020
One of the greatest ways businesses welcome the new year is by taking an overview of their performance for the previous year. They start taking notes of what worked, what didn’t and what can be improved. This process is especially vital for expanding markets like the fitness industry.
With an already saturated market and rapid growth each year, both gyms and personal trainers are constantly on their feet trying to outrun their competition. Whether they’re relatively new members of the industry or have been in the game for a while, they’re always making room for improvements each year. And with the new decade coming in, businesses are now looking for brand new online fitness marketing strategies that can help them start the year right.
To get the engine running, we’ve listed five fitness brand online marketing strategies to keep note of. But before discussing the new ways business owners can reach their target audience and turn them into potential members, let’s list down some of the greatest trends of the previous year!
Trends of 2019
There’s no denying that the fitness and wellness landscape is constantly changing. With the new technologies being developed and improved each year, wellness is no longer just about losing weight and gaining muscle. And to make sure that your gym and personal training is up to date, here are some of the notable trends from the previous year!
2019 was the year wherein local businesses saw fresh type of workouts take off.
For instance, the younger generation has made group training more relevant than ever. While it may be true that this type of workout is not relatively new, its social aspects has attracted a large number of today’s young consumers. It’s important for local businesses to note that Millennials and Generation Z make up to 80% of fitness clubs — hence, group training’s popularity. Experts predict that this trend will evolve further as 2020 comes.
Another key trend to keep in mind are at-home workouts. Undoubtedly, new tech has changed working out at home. Gone are the usual workout equipment like treadmills and elliptical machines, 2019 saw the rise of total-body workout apps and full-length fitness mirrors. Aside from this, social media took personal training to a whole different level as live-streamed wellness classes increased.
The working class’ need for convenience opened an opportunity for smart technology to develop new equipment that will change home fitness for the years to come.
With these trends in mind, businesses can now start developing their online fitness marketing campaigns!
Fresh Fitness Marketing Ideas
There’s a saying that goes “if it’s not broken, don’t fix it” and though this may apply on certain cases, the same thing cannot be applied on successful fitness. A point often overlooked is the rapid change happening within the industry. The wellness market is anticipated to continue to expand in the next few years — and for providers to grow their business, they need to be able to keep up with it.
So, to start the new decade right, here are five fresh marketing tactics you need to keep in mind!
Offer A Carrot
Undoubtedly, no one can resist a ‘carrot’ — and frankly speaking, the principle of rewards for reaching another level can be observed everywhere, For example, an employee’s carrot is their job title. They’ll work hard to hit certain benchmarks and in return, they earn a higher title. Rewards sparks a constant motivation for people to work harder — which then becomes a great marketing tactic for fitness!
This fitness marketing strategy can easily be implemented. As a matter of fact, some gyms have developed rewards or tiers for their programs. By offering a carrot to your members, you can guarantee customers building a wellness habit!
Another key point to keep in mind is how marketable this program is. You can announce rewards and other special events for high achievers through your already established email list! Furthermore, this strategy leads you to another tactic that could expand your content marketing!
Taking the carrot principle further, you’ll want to recognize your clients! The great thing about this online marketing strategy is it tackles two major components of your digital marketing campaign: social media marketing and content marketing.
Both your website and your social media accounts can serve as your platform for recognizing high achievers. For instance, you can dedicate on blog posts to high achieving members where you can discuss their respective wellness journeys! On the other hand, you can develop a series of videos for them on your Facebook account or Instagram page.
These small recognitions is key to building customer loyalty. And though they may be little, they can mean great improvements for your members.
For most people hoping to start their wellness journey this year, search engines are their greatest companions. They can look up gyms or personal trainers in their locality and take a look at the reviews from their previous clients.
Encouraging reviews is one of the more established marketing tactics out there and its importance has been further highlighted by SEO!
Search Engine Optimization is a digital marketing tactic that increases the quality and quantity of your website’s traffic. Businesses would target keywords related to their products or services so that Google and other search engines associate their website with it.
And because customer reviews often uses a certain type of language with phrases like ‘the best gym’, your website will start to get more clicks from that keyword. As a result, Google will link your business to that specific positive keyword.
Another key point to remember is that algorithms of most search engines favor highly-rated websites. If your customers leave positive reviews on your website, the higher your rating will go. It must be remembered that rating signals account for 10% of the total ranking factors algorithms use.
As they say, there’s no such thing for too much — especially in terms of delivering your fitness promises. Regardless of whether you’re responding to emails or text messages, its best to opt for a personal approach. Make sure that you treat your clients as people you value, not just a source of income.
Personalization goes a long way in terms of building customer loyalty — and this can be done without appropriating individual messages. For instance, you can implement merge tags in your email marketing strategies. These tags will automatically take the customer’s name and their contact information such as their email address and use it in the message they receive.
The more valued they feel, the more likely they will recommend you to their friends!
One of the best marketing for online fitness is soft selling. Social media offers a more personal way to connect with your target audience. With this in mind, businesses opted for a more softer approach in terms of selling their products.
For instance, gyms would often seek out influencers who can try their programs out for a certain period of time. These thought leaders would then write about the said services on their social media platforms, recommending them to the gym’s customers.
Today’s consumers trust influencers more in comparison to brands due to the expertise and reputation that they have. Hence, it’s best for businesses to wind their approvals first so that they can win their clients for them.
New Year, New Friends
As 2020 starts, several businesses in the fitness and wellness industry are looking for new marketing tips that can lead them to discovering new opportunities. But with the amount of online marketing strategies available around the world, the search can become overwhelming for some.
Luckily, there are digital marketing agencies more than willing to join budding businesses in their journey to success! Start the decade right by cultivating relationships with marketing experts.