For athletic companies, getting your brand in front of your target audience can be tough. You need an aggressive and modern marketing strategy to do it right. If you’ve been researching options for a while you’ve likely noticed that there’s a lot of contradicting information on the internet. This can make it tough to figure out which strategies will work for your company. But does that mean you have to struggle and mimic the strategies of brands that aren’t even in your industry? Not at all. Here are a few strategies used by the top athletic companies across the globe.
1. Social Media Marketing
The average person spends more than 2 hours on social media platforms every day. Every time someone logs on, you have an opportunity to get your brand’s message on their screen. If you’re not currently signed up on platforms like Facebook and Instagram, sign up now.
Use these platforms to build relationships with your supporters, customers, and prospective fans. If they have questions, answer them on social media as quickly as you can. If they share their love of your brand, thank them.
You can also use the platforms to share customer stories, photos, and interesting content that represents your brand. If you have discounts or promotions, share them with your social media followers and encourage them to spread the word. Using their friends and network is a great way to leverage social media networks and get your brand’s message in front of people who might not know you exist.
2. Logo Design
When people think of the top athletic companies, they don’t picture the name. They picture the logo in their minds. Successful athletic company logos are memorable, unique, and get used consistently across all of your marketing materials and promo items.
Invest in professionally designed athletic company logos instead of trying to design one on your own. Remember, graphic designers and artists know what works and what sets top athletic companies apart from the lesser known brands. They’ll take your company values and message and use them to create a logo that represents your company’s personality to the world.
Regardless of what the logo is, make sure you use it consistently. Avoid changing the colors or position of the logo as it can make it hard for your fans and customers to tell that the logo belongs to your company. Remember, the goal of any logo is to improve brand recognition, no matter what industry you’re in.
3. Digital Marketing
The most valuable sports brands know that people rely on websites to get information about businesses and companies. This is true no matter what industry you’re in or which sports athletic companies support. But having a website alone is not the only thing you need to do. You need to market that website so your target audience can find it in the first place.
This means you need a comprehensive digital marketing strategy that uses your website as a foundation. With that website in place, you can start to use pay-per-click (PPC) ad campaigns, email marketing, content writing, and search engine optimization tactics to increase your rankings.
Once your website is visible, people will be able to find your brand with basic search queries and you’ll end up reaching a broader audience every day. Just remember to make your website mobile responsive. People spend more time on smartphones than they do computers. If your site isn’t designed to work on mobile devices, people will look to your competitors rather than searching for your company on a proper computer.
Sponsorships are a great way to further grow your brand’s visibility and increase brand recognition. It’s similar to paid advertising campaigns, but instead of advertising to an anonymous group of people, you’re able to better target your efforts.
The top athletic companies and the most valuable sports brands look for athletes and professionals to sponsor. Think of it as a type of partnership where an athlete agrees to represent your brand to their fans and followers. People love supporting the companies and businesses their favorite sports stars do. Though you’ll have to pay the athlete, either with products, money, or both, it’s well worth the investment and can inspire confidence in your brand from the ground up.
Partnerships are also a great way to further expand your influence. These relationships allow you to connect with businesses who can benefit from the business your supporters and customers bring in while introducing their customers to your business.
It’s a mutually beneficial arrangement that can last for years. Just make sure that the company you partner with has brand values similar to yours.
Get Started Off on the Right Foot
Creating a comprehensive digital marketing strategy for athletic companies can feel like a challenge. Schedule a consultation with our team and let us help you today.