18 Apr Let’s Talk Web Design. What Is User Experience & Why Is It Important?
Today, more and more web marketers are placing an emphasis on user experience. The topic has reached the point where the phrase user experience has become tossed around so much, it’s now something that’s commonly glossed over, by both people who know what it means and those who don’t.
This is unfortunate because understanding the meaning of user experience and its usefulness in business is important for website owners. User experience is one of the largest factors that determines the success of a website. A website with a poor user experience is not only underperforming, but can also be damaging to a business and brand over the long run.
Definition of User Experience
User experience, by definition, is an individual’s experience with a company. It encompasses all aspects of the consumer’s experience, including everything they see, hear, and their emotional reactions. There are many different factors that affect user experience but the main ones are usability, usefulness, credibility, desirability, accessibility, and value.
In terms of web design, user experience best practices focus on making a website easy to use and appealing to consumers. This is done by using content, image, and media to create powerful emotional responses.
The Importance of User Experience in Website Design
User experience is important for web design because it significantly affects conversion rates. How a website looks and functions are factors that directly affect how interesting a product seems to a consumer and what their chances are of purchasing it. Here are some facts that highlight the importance of creating a positive user experience.
- Studies estimate that over 55% of visitors spend less than 15 seconds on a website. Best practices recommend focusing on catching a user’s attention in 59 seconds or less.
- Approximately 40% of people exit websites that load slowly.
- Studies indicate that 94% of users who distrust a website do so because of it’s design.
- Easy navigation and original, engaging content are two of the greatest factors that affect how long a user spends on a site.
Optimizing Your Website for a Positive User Experience
If you truly want to get the most out of your website, you should consider working with a professional marketing agency. A web design agency will be able to look at your website through the eyes of a consumer and adjust it accordingly to create a more positive user experience. They have a whole team of experts who specialize in web design and development. Once at work, they’ll focus on the structure, layout, imagery, content, and navigation of you site and implement desirable changes so that it becomes more effective in producing conversions.
Schedule a Phone Consultation
Curious to know how your website’s performing? Contact Creative to schedule a free consultation. My team and I can provide you with a comprehensive audit on the performance of your website. Just give me a call or send me an email to schedule a date and time for your appointment. I look forward to hearing from you soon!