Aspiring business owners of today would agree if you tell them that they’re lucky they got their start now. Because frankly speaking, there’s no other better time to start your own company than today! With the age of modern technology and the internet, the age-old challenges most entrepreneurs face have been eradicated. In order to set your business apart you will need innovative marketing ideas.
Worried about not having enough to actually build your own shop to sell your products or services? You have e-commerce websites and even social media to help you out! Hoping to reach out potential customers without spending much? Word of mouth has been replaced by blog posts and Youtube videos reviewing products!
You can now basically do everything that you need to successfully launch your own brand at the palm of your hand! But with all of these ease in creating businesses, comes greater competition. Saying that today’s existing market is saturated would be an understatement.
Almost everyone’s fighting for every existing customer’s attention with their own marketing tactics. Understandably so, the bar for marketing plans have increased. If newcomers wanted to make a difference, they had to come up with innovative marketing campaign ideas!
But how do you come up with innovative ideas for sales and marketing? Today, Creatitive’s here to help you answer that question! Learn what are the five main marketing strategies and how you can harness it for creative marketing strategies!
What Are The Five Basic Marketing Strategies
Ultimately, before established brands like Apple and Nike were able to create moving advertisements and marketing campaigns, their people had to learn the basics. Afterall, it really is hard to come up with state-of-the-art ideas without the foundations of an effective digital marketing campaign!
Hence, Creatitive has listed down the five basic strategies every business owner should know!
Search Engine Optimization
If you thought that social media marketing should come first before anything else, you’re not exactly right. While it definitely belongs on the list, we don’t think it should be the first thing businesses worry about — they should think about SEO first.
Search engine optimization is a marketing strategy used by companies to lay the foundation of their online presence. If you’re yet to start your company’s, it’s best that you look up SEO first. Generally speaking, it’s the process of optimizing a website so that it receives a high ranking on SERPs which then delivers organic traffic!
Say for example, your brand has just finished building its website and now, you need it to take in as many potential customers as it can. How can you achieve this? By optimizing your site accordingly. Conduct your keyword research and list down the ones that are relevant to you.
Afterwards, update your website and blog posts accordingly. Admittedly, SEO is a long term strategy. It’s not as instantaneous like the other strategy will discuss later, but it’s definitely worth all the hard work. This is because despite the spike in social media usage, search engines remain to be everyone’s number one source of information.
That’s why marketing experts suggest prioritizing your SEO ranking before anything else if you want to increase brand awareness.
If you’re prepping your SEO strategies, it’s only apt you start thinking about your content marketing tactics! What makes this strategy different from other approaches such as traditional advertisements is that it really moves people. But in order for it to be as efficient as people say it is, you’d have to do it well.
Quality content matters most especially to your SEO efforts as it’s one of the factors Google uses to determine the quality of a website — hence, content is king. Additionally, it helps build trust within your audience. If your company establishes the reputation of a credible source, it’ll invite more people in and would encourage your existing following to recommend you.
Just like it’s predecessor, content marketing is a long-term strategy but nonetheless, businesses trust its process.
PPC is the other strategy we’ve mentioned earlier. Pay-per-click is one of the more costlier strategies in our list, but if done right, it brings in great ROIs that makes it worthy of one’s investment.
Basically, PPC is a form of digital advertisement wherein businesses pay fees each time their ad gets clicked. While it’s admittedly costly for most, it’s used by almost everyone because of how much search engines like Google and Yahoo promote it. And if you’ve heard about this strategy before, then you know that marketing experts suggest using it alongside an existing SEO campaign.
If you really want to dominate SERPs, it’s best that you use both SEO and PPC strategies. Aside from this, Pay-per-clicks can help your SEO strategies as it allows you to plan out keywords you could be using in the future. Ultimately, it’s a great investment!
Social Media Management
With at least 37% of the world’s population scrolling through social media platforms like Instagram and Twitter, it becomes understandable for most businesses to think it should be their first priority. Afterall, it has more than 2.8 billion potential customers.
But as we’ve mentioned earlier, SEO acts as the foundation of your overall digital marketing campaign. People still believe it’s a reliable source for information. So if you’re able to find yourself a high rank in Google’s SERPs and follow it up with great social media management strategies, you might just win everyone over!
While naysayers might think email marketing is irrelevant at this day and age, expert marketers think otherwise. Email marketing remains to be one of the most effective strategies businesses use to market themselves.
While some may admit that perfecting the art of email marketing is tricky, they can still vouch for the great advantages it brings to any digital marketing campaign.
Once you’ve studied all the basics, how can we innovate these solid strategies? Here’s a few ideas!
Take the stuff you’ve learned from the basic tools that you have and elevate into something else! The great thing about rudimentary strategies is it provides you with enough room to be creative with them.
Here’s some contemporary ideas we think you can utilise!
Repurpose Your Content
Now that we know how important content can be to digital marketing campaigns, why don’t you take some of your most successful blog posts and repurpose it! Try making a video out of it, you can opt for a proper Youtube video or a short informative video for Instagram.
Don’t be afraid to repurpose your content into consumable forms such as videos or infographics. Frankly speaking, not everyone has the time to enjoy lengthy blog posts and admittedly, they want content that they can easily enjoy from the comfort of their phones.
Go through the research you’ve initially done on your target audiences and see which forms of content they like seeing when commuting.
What made email marketing so successful is its ability to make consumers feel cared for. Email campaigns are often made personalized so that brands can express their care for their people. But personalization doesn’t have to stay within emails alone.
Nowadays, the same thing can be done to both your blog posts and PPC ads. You can use the data you’ve already gathered to retarget certain customers or to invite more people in. Find a way to personalize your approach in each strategy we’ve mentioned above.
Behind The Scenes
Admittedly, consumers have a fascination over how their favorite products are made — so why not give people what they want!
Provide your customers with an exclusive behind-the-scenes look at how your brand operates. Use social media platforms like Instagram or TikTok wherein the grind culture is well accepted. Interact with them and if they have questions around your business, don’t be afraid to answer them.
This shows you really do care about them and are more than willing to build a trusting relationship with them!
Frankly speaking, it’s hard to come up with fresh ideas on how you can market your business — especially if you only have a handful of people brainstorming ideas. Luckily, you have us! Our team of creatives are more than willing to help you come up with some innovative marketing ideas.
Creatitive is here to accompany you on your journey to success!