11 Jul Fresh Health Content Ideas: Marketing Health and Wellness
With the rapid growth of science and technology, traditional techniques in the field of health and wellness are being improved constantly. And with this in mind, health clubs are doing their best to ensure that their memberships are up to date. But after wellness brands update their respective services, another crucial question comes; how can they market it through health content?
Aside from the wellness industry, the marketing industry itself is rapidly changing as well. Businesses from different fields are on the hunt for new ways to market their services and gain competitive advantage. Admittedly, health and wellness marketing is not easy. But if brands are looking to start the decade right with great marketing campaigns, the best way to do it is through health content marketing!
Content is King
It’s been said before and we’ll reiterate this once again, content is king — and this is true for different fields, especially for the health and fitness industry. Research has revealed that at least 8 out of 10 people turn to search results and content on health as their first source for health information. Furthermore, voice searches for health essentials increased in the previous year.
While it may be true that content marketing is one of the long term strategies out there, health and wellness content has the ability to improve both customer experience and customer engagement. And when executed properly, your healthy content strategy could even help you gain omnichannel success!
One great example of a wellness brand using health content as a strategy is Lululemon. Upon visiting Lululemon’s website, viewers can easily enjoy motivational and healthy blog posts that range from home workout instructions to healthy recipes. Furthermore, the brand also added inspirational images that matches the type of health content they publish.
For a lot of modern businesses, health content marketing is almost a no-brainer but not all fitness brands have it. Luckily, we’ve broken down some great tips on how health and wellness brands should start their health content marketing initiatives!
Creating Wellness Posts And Optimizing It
A point often overlooked in terms of health content marketing, is the other tactic that supplements it; search engine optimization — but before anything else, let’s differentiate the two.
Content Marketing is the strategy of creating, publishing and distributing content online while Search Engine Optimization or SEO is the technical process of increasing the quality and quantity of website traffic. For your health content to reach its audience, it must be seen and visibility is increased by optimizing that content.
Though both are different tactics, they both start with one step; keyword research. The chosen keywords of a brand will determine the content of its website. The health content then produced should be of high quality and informative to ensure that it ranks high on search engine page results.
While it may be true that keywords should be used as much as possible upon writing, it must be remembered the repeated use of a keyword can negatively impact one’s SEO efforts. When healthy content marketing thrives, so does SEO!
And as mentioned earlier, search engine optimization is a technical process. Content strategy isn’t the only thing that matters, user experience is just as important! Before proceeding to content marketing, it’s best for healthcare brands to ensure that their website is updated as well.
Poor website design can result to low rankings. For instance, if there’s no booking appointment buttons on your landing page, frustrated visitors might end up abandoning the website entirely. So before doing anything else on your health content, it’s best to ensure that the website is SEO ready!
Admittedly, developing content marketing campaigns and SEO campaigns can be a bit too much for those unfamiliar with the strategies. Luckily, brands can now hire digital marketing companies that can do both! These agencies will make sure both campaigns are streamlined with one another.
Spreading The Word
Once the website is good to go, that’s the only time brands can proceed on creating health content for other platforms like social media! Here are some things to keep in mind for implementing content marketing on social media management.
Share Your Blog Posts to People
People check social media every day and most, more than once a day — they don’t always rush to your website.
Share your healthy blog posts on your social media platforms and invite your clients to read them. Don’t forget to ensure to include an interesting photo to draw attention to your posts! Eye-catching visuals are a must for platforms like Facebook, Twitter and Instagram as most people will likely scroll through their timelines.
Interact With Your Audience
Get your target audience involved by asking them questions on your social media platforms. Simple polls are easy to create—all you have to do is click a button. And your clients can answer anonymously.
This gives you insight into the things your clients want to know more about. Think of it as a simple and free way to get information you can use to further grow your content marketing strategy.
Contests are a great way to get your business’s information in front of more people quickly. When you’re thinking of offering a special to drum up new business, create a contest post on your social media accounts to encourage new people to interact with your profile or your website!
Ask your followers to share their favorite post from health blogs or from your social media account! Don’t forget to also ask them to tag their closest friends for a chance to win a special prize. Afterwards, you can pick your winners and congratulate them through a post.
Get More Ideas
Understanding content marketing and the platforms used for this marketing strategy is key to a successful health and wellness brand. While it may be true that this can be overwhelming, there are experts more than willing to help!