20 Aug Ask Creatitive: How Can I Start to Market Myself as a Personal Trainer?
The key to being a successful personal trainer is attracting clients. And attracting clients requires a fantastic marketing strategy. If you’re new to the game, you’re probably scouring the internet for tips on, “how to market myself as a personal trainer.” After all, you’re not a physical product and your services vary from client to client. Luckily, it’s not too hard. Here’s what you need to know.
Networking Makes a Difference
You’re a people person. Use that to your advantage and start talking to people who can help you stop asking “how to market myself as a personal trainer” and start getting clients.
Speak to local real estate agents and give them your business card to hand out to home buyers interested in finding a local gym. Talk to your doctor about leaving your information in their office for patients who need a little help getting fit.
Be outgoing, network, and get others to help you find clients.
Most successful personal trainer marketing strategies involve offering freebies to new clients. It’s a way for them to try out your services and see if your personalities match. By offering free training sessions or discounts to new clients, they’ll be more tempted to try a personal training session.
And they’ll share their experiences and your information with their friends if they have a good time. At worst, you’ll be out a little bit of time. But at best, you’ll pick up new clients and get free advertising to their network of friends.
Get Smart with Social Media
The average person spends about two hours on social media every day. If you’re not advertising your services and maintaining an active social media presence, you’re missing a key part of your personal trainer marketing strategy.
Take the time to post every day. Create ads to attract new clients, sharing specials and discounts on Facebook. Post quick workout videos and helpful tips with your followers and interact with your existing clients. Over time, you’ll build an audience and be able to reach more people.
Schedule a Consultation
You’re a business owner. That means you need a dedicated marketing agency to help you get the most out of your personal trainer marketing strategy. Schedule a consultation with our team and see how our experts can help you take your business to new heights.