03 Jul A Basic Intro on How to Make Money with Pay Per Click
In this article we will explain how you can make money with Pay Per Click. Pay Per Click marketing (or also known as ‘’PPC’’) is a type of internet marketing that can be very useful. First of all, we will go over the basics. The good stuff, how to make money with this method, you will find at the end of the article.
Creatitive has done many PPC campaigns over the year, and we are happy to share our extensive knowledge with you. Let us start by explaining what PPC exactly is.
What is PPC?
Pay-per-click is an advertising model that is used by ad networks, where advertisers pay a fee when a visitor clicks on an advertisement. Pay-per-click advertisements can be placed on search engines, content websites and blog posts. The advertisements can also be sent by email.
The easiest way to think of it is that you’re buying visits to your site ahead of time instead of trying to earn those visits through organic searches. When you have a new website, it makes a lot of sense to advertise with Google Ads (formerly known as AdWords), and get some initial traffic from the right audience to your website.
How Does It Work?
Search Engine Ads are one of the most common types of PPC marketing. Advertisers bid for ad placement from a search engine’s sponsored links. Every time the ad is clicked, the person searching is directed toward your website. You pay the search engine a fee but when PPC is working for you, the fee is nominal. The visit is worth way more than what you pay for it. It’s all about choosing the right keywords for your advertising campaign.
Start Making Money with a Pay Per Click Advertising
Without a doubt, this is the part that you’re most interested in. There are 2 ways you can make money with this method. You can be an advertiser or you can be the publisher.
Through your own website or blog (the advertiser)
If you already have a website or blog, it’s very easy to start earning with ads. You will be using PPC advertising to display ads on your website and you will be paid whenever someone clicks on those ads.
Companies pay Google (Google AdSense) and other ad networks to do this. They will use their extensive ad network to do advertising. Google chooses relevant websites in their network, and place ads on them.
Note that this method is only effective if you already have some traffic on your website. Be smart about where to place ads on your website. To many ads might irritate the visitor and will eventually hurt your website. So first focus on increasing your readership and viewers. The more attention your website attracts; the more people will click on your ads.
Sell PPC as a service (the publisher)
Just like everything in online marketing, companies and agencies might pay good money if you have the right skills. PPC is no different. If you are an expert in this, and you can give that client a decent return on investment, they will gladly pay you a lot of money. Writing great ad copy and being somewhat analytical are some of the requirements to make it in this industry.
The Google platform you will be using to manage your client their PPC campaigns is called Google Ads. Google offers a free training to learn the basics in Google Ads. Definitely give it a shot if you are serious about this.
Of course, you can also use PPC to promote your own website. In marketing there’s a saying. ‘’You have to spend money to make money’’. It’s very true in the world of PPC marketing.
We believe the best option for beginners is to sell PPC to local businesses in your area. You might already know somebody who needs PPC services in your city. Learning PPC and getting paid at the same time is an unbelievable feeling. There’s a lot of resources online to start selling PPC to local businesses. You won’t know if it works unless you take action.
Some Important Remarks:
Here are some important suggestions to keep in mind if you want to go all-in and start making money in the paid advertisement industry.
PPC Is Popular for a Reason
If you’re hosting a blog, getting paid per click is the most popular way to generate money for your hard work. The reason is because with this set up, you don’t’ need to look for advertisers or negotiate with companies who want to spend money on advertising. The search engine will do all that work for you, leaving you to the business of running your business.
Expectations Need to Be Realistic
How much your PPC campaigns generate is going to depend on lots of different factors. The search engine you use is going to pay you a different rate depending on the campaign. The more visitors you have, the more changes there are of someone clicking on your ad. Some sites can make 0.01 or 0.02 center per click and others can get as much as ten dollars a click. It’s based on how strong your relationship is with your readers and how engaged your audience is in your message. The more eyes on your pages, the more people will click on your ads.
Don’t Click on your own Ads
Remember, if you click on your own ads you will be paying money as well. Try to avoid this as much as possible. Also, don’t mislead users with your ads. This will only work in your disadvantage. Always include the target keyword in the headline and the description to make it clear.
Get Started with a PPC Campaign
Not sure where to start with your PPC campaign? Our professional team at Creatitive can help! Call us today to schedule your free consultation and learn more about how to make money with PPC and increase traffic to your website.
A PPC program is definitely the easiest way for you to make money per click on your site. You’ll need to put in some work and effort ahead of time, but with the right marketing approach, you can be earning extra income in no time at all.