15 May How An Ecommerce Website Business Helps Increase Online Store Sales
In today’s market, e-commerce websites have become a force to be reckoned with. An estimated global population of 7.7 billion people have used the ecommerce platform for shopping — and that’s about 25% of the world’s population.
And with experts anticipating larger growth in the coming years, it’s pretty obvious that the platform is not going anywhere else.
Ultimately, ecommerce websites for small businesses lead to endless opportunities, from reaching wider audiences to increasing sales, just take a look at Amazon and Ebay! The two sites are proof that websites can be a great platform for small businesses — especially if done in the right way.
Learn all that you need to know about websites for e-commerce businesses and how it can totally change the game!
What is An Ecommerce Website: Definition
If you’re new to the world of online marketing, you may be wondering, what is the purpose of an ecommerce website? An e-commerce website is, by definition, a website that facilitates online transactions through the exchange of information. It allows users to purchase goods or services through your website, usually in a very quick and easy manner.
Most often, these purchases are facilitated through the use of shopping cart software. This is almost exactly the same as an in-store transaction, except it’s completed online by using a website. The user selects the item or service they want, adds it to their digital shopping cart, provides their shipping and payment information to the payment gateway for the transaction fees, and the business receives the order.
During its early days, ecommerce transactions were done partially through emails as well as phone calls. But with the help of the internet, a single website can provide users with an entire array of unlimited products and a shopping experience!
Different Types of Sites
Depending on your ecommerce business plan or the products you sell online, there are different kinds of ecommerce sites. In order to determine which type will work well for your small business, you must understand each one and the function they are designed to fulfill!
B2B Online Sites
Business-to-business websites are often used by those that offer goods and services between businesses. It serves as a bridge between wholesalers and producers!
B2C Online Sites
One of the most common forms of e-commerce websites, Business-to-Consumer sites deals with transactions between consumers and business.
People love this setup as it allows them to shop around for the best prices and to look into customer reviews before making any purchasing decision.
The Hows of Online Stores
Ultimately, starting your own ecommerce website can be pretty hard but there’s no need to worry. Creatitive has divided all of the major hows of your site into two levels; conceptualization and actualization.
Just like how you first started your business, the majority of your conceptualization starts with research. Create a market analysis discussing each of your competitors and exploring who your target market is.
Thoroughly study your competitor’s own ecommerce website and try to figure out how you can do something that they’re not doing yet. Once your research has been done, you can then start writing your business plan!
Your ecommerce business plan will act as your roadmap that’ll bring all of your ideas and thoughts into one cohesive strategy. If you already have an existing brand, you no longer have to worry about naming your business and coming up with a logo as well as your color scheme.
Now that you’ve conceptualized your ecommerce website and have aligned it with your business’ existing plan, we can start creating your site!
Before we jump into the process of building your store, there’s one important thing that you need to understand beforehand; search engine optimization. Now, if your business already has a running digital marketing campaign, you probably know what SEO is.
But for those who don’t, it’s best that you take the time to study the basics of SEO as it will allow you to properly structure your site and pages for search engines. You can brush up on your knowledge with Creatitive’s ultimate guide on SEO campaigns!
Armed with a better understanding of how search engines work, we can start building your store! And just like any other site, your store starts with a domain name. Go back to your existing brand guideline and make sure that your domain name perfectly identifies your brand.
Once this is done, you’ll have to start thinking about developing and designing your site. And one of the most crucial decisions you’ll be making is whether you’ll be working with a web developer or not.
If you’re relatively new to the field of building websites, it’s suggested that you work with your local web developer. If you want to ensure a professional looking store that you can launch in a relatively short time, developers are your friends.
Aside from helping you with the site’s overall design and payment processor, they’ll also help you figure out the best web hosting for your needs. You no longer have to look up ‘small business ecommerce website hosting’ online, you can rest easy knowing experts are handling your project!
Once everything has been finalized, you can now launch the site! Ultimately, starting your own ecommerce website can be pretty intimidating but with the help of professionals like Creatitive!
Benefits of Having A Store on A Site
For business owners, the ecommerce industry holds major opportunities. Recent research and data shows that in the US, ecommerce sales are on the rise. A study conducted by the US Commerce Department showed that in 2017, ecommerce sales jumped by 16%, representing a total of 13% of all retail sales that occurred for the entire year. That’s over 10% of all retail purchases conducted in the country.
From this data, it’s easy to see that having an ecommerce website can provide significant benefits for a business. From providing useful insights and analytics for marketing to creating a personalized experience for consumers, there are major advantages to having a website with ecommerce capabilities. Here are just a few of the ways that your business could enjoy the benefits of having an ecommerce website:
You can reach a larger audience.
By having an ecommerce site, you can sell your products to more people. With a physical store, customers have to drive to make a purchase — which limits you to selling products. With an ecommerce site, you can sell your products to people located all over the world, 24 hours a day.
You can market your business more effectively.
Many e-commerce tools also integrate marketing systems and analytics. These allow you to identify your audience based on specific demographics. You can then direct your marketing through various outlets such as email marketing and social media.
You can provide better customer service.
An ecommerce website can help you create a better shopping experience for your customers. With an ecommerce site, shoppers can easily find products, compare prices, and also discover useful information. Additionally, an ecommerce site also allows you to reward loyal customers by sending them emails containing coupons or promotional codes.
Shoppers can purchase products more easily.
Having to spend hours searching through racks of clothes or aisles of products is not only frustrating, but it’s also time consuming. With an ecommerce site, shoppers can easily filter through unwanted items to find what they need.
You can save money.
When compared with the cost of physical spaces, a site is more affordable option between the two. Business owners have tons to pay for aside from the rent itself. They need credit card processing tools, shelving, employees, physical marketing collateral, etc. With an ecommerce store, you have less overhead!
Discover Ecommerce Solutions with Creatitive
Curious about how an ecommerce website can benefit your business? Give me a call. I would be more than happy to discuss ecommerce solutions with you and help create a plan for your business. Just give me a call or send me an email to get in touch.