04 Dec How an Ecommerce Website Can Help Grow Your Business & Increase Sales
In the business world, having a website can open up many doors. A website is the easiest way to reach the largest amount of people, establishes credibility, and gets the message out about your brand, products, and services. If you’re the type of business that sells physical products or materials (or even certain types of services), you may want to consider a website with ecommerce features. An e-commerce website can help grow your business and increase sales by giving consumers an easy way to make purchases.
Ecommerce Website: Definition
If you’re new to the world of online marketing, you may be wondering, what is the purpose of an ecommerce website? An e-commerce website is, by definition, a website that facilitates online transactions through the exchange of information. It allows users to purchase goods or services through your website, usually in a very quick and easy manner.
Most often, these purchases are facilitated through the use of shopping cart software. This is almost exactly the same as an in-store transaction, except it’s completed online by using a website. The user selects the item or service they want, adds it to their digital shopping cart, provides their shipping and payment information, and the business receives the order.
Ecommerce Website Benefits
For business owners, the ecommerce industry holds major opportunity. Recent research and data shows that in the US, ecommerce sales are on the rise. A study conducted by the US Commerce Department showed that in 2017, ecommerce sales jumped by 16%, representing a total of 13% of all retail sales that occurred for the entire year. That’s over 10% of all retail purchases conducted in the country.
From this data, it’s easy to see that having an ecommerce website can provide significant benefits for a business. From providing useful insights and analytics for marketing to create a personalized experience for consumers, there are major advantages to having a website with ecommerce capabilities. Here are just a few of the ways that your business could enjoy the benefits of having an ecommerce website:
1. You can reach a larger audience.
By having an ecommerce site, you can sell your products to more people. With a physical store, people are required to come to your location to make a purchase, which seriously limits the amount of customers you can sell your products or services to. With an ecommerce site, you can sell your products to people located all over the world, 24 hours a day.
2. You can market your business more effectively.
Many e-commerce tools also integrate marketing systems and analytics. These allow you to identify your audience based on specific demographics and then direct your marketing through various outlets such as email marketing and social media.
3. You can provide better customer service.
An ecommerce website can help you create a better shopping experience for your customers. With an ecommerce site, shoppers can easily find products, compare prices, and also discover useful information related to what they’re looking for, such as the specific benefits or features of a product. Additionally, an ecommerce site also allows you to reward loyal customers by sending them emails containing coupons or promotional codes.
4. Shoppers can purchase products more easily.
Having to spend hours searching through racks of clothes or aisles of products is not only frustrating, but it’s also time consuming. With an ecommerce site, shoppers can easily filter through unwanted items to find what they need. This can be easily accomplished with a search bar tool or even a filter option.
5. You can save money.
The cost of an ecommerce site might look intimidating at first, but when compared with the cost of renting a physical space, it’s actually a more affordable option between the two. Furthermore, rent isn’t the only the cost of owning a physical store. You also need credit card processing tools, shelving, employees, physical marketing collateral, etc. With an ecommerce store, you have less overhead and therefore get to keep more of the profits from what you sell.
Discover Ecommerce Solutions with Creatitive
Curious about how an ecommerce website can benefit your business? Give me a call. I would be more than happy to discuss ecommerce solutions with you and help create a plan for your business. Just give me a call or send me an email to get in touch.