18 Jun Healthcare Digital Marketing: 3 Tactics You Should Be Using
Your patients are the reason your practice is still in business. But it’s rare that they need to see you every day. That means you need to consistently work to reach new clients and develop new connections. A solid healthcare digital marketing strategy can make all the difference in the number of new patients you receive and your overall retention rate. Here are a few tactics you should be using in your strategy to help you take your business to the next level.
Build a User-Friendly Website
Like it or not, people aren’t reaching for the Yellow Pages to find a healthcare provider—they’re searching online. And if your website isn’t user-friendly, you’ll immediately drive patients, clients, and individuals away. Take a look at your website. Have a friend or family member give you their input. If they find it easy to use, you’re in good shape. But if it’s confusing, they can’t figure out the services you offer, or how to contact the office, it’s time to revamp your website design.
Provide Content Your Clients Can Use
People search the internet for healthcare advice, but unfortunately, many of the articles out there are written by people with little to no experience or knowledge. Make your mark on the internet by providing content that’s informative, accurate, and useful. This can be anything from tips on how to stay healthy during cold season to how to tell it’s time to send your child to the doctor. Think about the questions your clients ask and use those questions to help you come up with useful content.
Social media may not seem important to a healthcare practice, but it’s essential if you’re looking to improve your healthcare digital marketing strategy. Create a profile on Facebook, Instagram, and LinkedIn to help you share informational articles and reach new clients. You can even advertise on these platforms to expand your reach and find new patients quickly. Don’t worry…if you’re not comfortable managing your social media posts, you can always leave it to an expert.
Take Your Healthcare Digital Marketing to the Next Level
Handling your practice’s digital marketing strategy on your own can be a tough responsibility to handle. Save yourself the stress and leave it to an experienced marketing agency. Contact us today for a free quote or to schedule a consultation with our digital marketing team. We’ll help you grow your business in a sustainable and affordable way.