Due to increasing demand for a healthier lifestyle across the world, the number of gyms, fitness, and health clubs has been increasing significantly. And as a result, the competition has become much more ruthless. If you own a gym, one way to draw in new customers is through fitness keywords.
Fitness businesses are now coming up with different marketing strategies that can help them gain the advantage. On the other hand, some are introducing products and services that offer great benefits aside from that of health and fitness. Regardless of what they’re doing, there’s only one thing people are sure of — competition will only be fiercer as the years go on.
After all, the industry has about 67.8 million members in the US alone. While it may be true that competition will be tight, it doesn’t mean newer health clubs should be discouraged from competing with them. All that they need to do is learn how they can market themselves in the saturated fitness industry.
One great way of doing this is by leveraging great fitness SEO keywords to their advantage! If you want to learn more about how the right keywords for health and business can help your business then read on!
Search Engine Optimization is Important Even in the Fitness Industry
If you look at some of your competitor’s fitness websites, you can observe one similar factor — blogs. More often than not, a fitness website will not only introduce end-users to the club but will also provide them quality content on workout routines and complementary diets.
If you’ve been looking into digital marketing recently, you can observe that one of the greatest strategies most businesses use — regardless of the industry they originated from — is SEO or search engine optimization. It’s the process of optimizing your website so that the quantity and quality of its organic traffic increase significantly.
It makes use of popular keywords for health and fitness often used in search terms, high-quality content marketing as well as other technical SEO fundamentals to put a website to increase the ranking of a site on Google’s SERPs. For instance, businesses use their respective target keywords on the copy of their website as well as in their blogs and Google’s crawlers judge how relevant their website is to the said keyword. And the data they’ve indexed from the site will determine whether it will be ranked relatively higher or lower.
Before people ask for fitness classes and fitness centers from their close friends, or they find fitness training in a Yellowbook or other directories, today they have search engines to ask for. And if your fitness studio is not ranking on Google, then you have already lost potential clients, right there.
With various digital marketing strategies now available to us today, what makes SEO so important? Unlike most people think, organic search results include more digital real estate in comparison to other online platforms. While it may be true that paid advertising can generate traffic websites, organic SERPs appear more credible to users — therefore, receiving more clicks than pain pads.
Furthermore, SEO is one of the few marketing channels that can continuously drive traffic, if set up correctly. Brands could continue increasing their traffic without funding. It ensures you that regardless of whether you’re investing in campaigns such as PPC ads or Google Ads, you have one steady source of engagement and traffic.
See, people always look for a fitness membership online, and even fitness near them. If your online fitness brand is not ranking, how would these potential clients find your gym? Even if your gym has the best fitness equipment, fitness coach, and fitness courses, without ranking regularly in the monthly search, all is for nothing.
Undeniably, SEO is one of the greatest digital marketing strategies brands can use to drive brand awareness, build trusting relationships with customers and improve sales! Now the question is, how do you use the right fitness keywords?
Leveraging The Right Keywords For Your Health and Fitness Center
Admittedly, a lot of people think that once they’ve discovered their health and fitness keywords they can just scatter it all around their respective sites. But a point often overlooked by those relatively newer to the process of optimizing sites is that it actually requires a lot of strategies.
It’s not enough for you to look for keywords related to your business using a free keyword tool. Hence, before we go into leveraging the right keywords, let’s first discuss how to find the right keywords!
Conducting Keyword Research
One of the most important — if not, the most important — steps in optimization is conducting keyword research. And if you think it starts and ends with picking a keyword, you’re wrong.
With thousands of keywords and phrases being used as search terms, how do we determine the good ones? There are three things you need to keep your eyes on when it comes to picking the right fitness keywords; search intent, search volume, and competition.
The right health and fitness keywords are important before you write blog posts. Sure, you would like to write about fitness tips (how to lose weight), personal tips in muscle and fitness, workout routines, and more. Without the right target keywords and links, your gym fitness online wouldn’t really be able to tap more clients.
Search intent means ensuring that the intent of the user matches the page you are trying to rank for. For instance, if a user is looking for a personal trainer and an informational website lands on their search results, it’s likely that it’s a mismatched intent.
How do you determine whether your chosen keywords match what you want to achieve and what your user hopes to achieve? You can conduct your research on Google itself! Type in the keywords you plan to use and observe if the results are mostly commercial or informational.
See if the businesses you found on the result pages are the same as yours and try to figure out the form of content in which the keyword is often addressed in.
In order for brands to be able to present their products and services to users, they need to be able to understand the searching habits of their target audiences. And search volume helps them determine the frequency with which people search for a specific word or phrase.
Is there a magic number for search volume? The volume that you will target will largely depend on your business and what you want to achieve with the campaign!
Competition in the Fitness World
While checking out your competitor’s website and looking into their respective SEO campaign is a great rule of thumb, it must be remembered that any business that ranks for the same keyword you are targeting is considered your competitor.
Take a good look at the websites currently on the first page of your keyword’s search results and see just how competitive the atmosphere is. Determine whether they are using the exact keywords you are targeting and observe the quality of their pages to the search query.
Now that we know how to pick the right keywords for your fitness clubs, how can we leverage these health fitness keywords?
Strategizing Health Fitness Keywords
Use the data you’ve gathered during your keyword research and start building your SEO strategy from there. One of the greatest ways brands can leverage the right fitness keywords is by utilizing their data in their strategies.
The only way you can truly turn traffic into conversion rates successfully is by having a greater understanding of these keywords. Determine their strengths and weaknesses and figure out how they can support one another in driving traffic to your website.
Admittedly, if you’re someone who’s pretty inexperienced at analyzing keywords and their data, it will be hard. You might be tempted to simply just use them single-mindedly. Luckily, there are experts more than willing to help!
Achieve Solid SEO Campaigns with the Right List of Keywords
Sports digital marketing companies like Creatitive have SEO experts that can help businesses make the most out of their targeted keywords! Not only will they help you create a great game plan, but they can also help you in terms of content creation!