21 May What You Should Know About E-commerce Development
When the internet boomed, a lot of things changed. Social media changed the way we communicated and connected with other people, team management softwares changed the way we work and online shops changed the way we consumed goods — introducing us to the world of E-commerce or online shopping! One thing that many businesses have been learning along the way is E-Commerce development
Gone were the days wherein people had to grab their cars and go out to book certain services or to buy certain products. The internet and modern technology brought stores to the palm of their hands and products to their door steps. Furthermore, E-commerce also introduced users to varieties of fresh brands!
Budding business owners now have the ability to turn their pipe-dreams into reality without spending large amounts of money that the previous generations needed. All they had to do was cultivate a brand, produce products and create a website!
Unfortunately, designing and developing E-commerce websites is not easy. While it may be all fun and games for expert development teams, if you don’t know much about E-commerce website development, things won’t be so easy.
So, to start the decade right, Creatitive is here to help up-and-coming online stores with its guide onto E-commerce development! With this in mind, let’s get started with a crash course into online shopping.
A Brief History of Online Shopping
The idea of electronic shopping started way earlier than most people think. English inventor Michael Aldrich first introduced it to the public in 1979 by connecting a modified TV to a computer then processed transactions using a telephone line.
His invention made it possible for closed information systems to be used and shared by outside parties — which then became the foundation of today’s E-commerce industry. Years later, the internet was finally commercialized by 1991 when Amazon started selling books and Pierre Omidyar created e-Bay. Soon enough, the two sites become the go-to for anything that’s being sold online.
Soon enough, it became a norm — so much so that the industry grew significantly. All the while the number of E-commerce businesses also skyrocketed over the last 14 years. Additionally, experts predict that the trend will not slow down over the next few years.
Growth projection has revealed that its revenue will exceed $638 billion by the year 2020 in the US alone. Taking a look at the global market, experts also see an upward trajectory in the coming years. Obviously, the industry offers a lot of great opportunities for up-and-coming brands and budding business owners.
All that’s left is the development itself.
How E-commerce Development Works
Admittedly, building E-commerce websites is no easy feat, especially if you don’t have the expertise most E-commerce web developers have. Despite this, it’s best for brands and business owners to know the basic process of creating an E-commerce site!
Strategizing And Discovering
Just like any website or marketing campaign, you must start with a discovery phase. If you’re not familiar with what discovery stages or website discovery sessions are, we have an entire article explaining the process and why it matters to websites and web stores.
But in a nutshell, discovery sessions are often used to discuss the business’ goals, their target audiences and their buying cycle as well as the metrics they will use to measure results. Once this phase is over, experts advise that brands take their time in building one solid plan.
Each website we see online is tailor-made for its owner and its goals. While it may seem like they’re all the same, each site was created from one strategy. With this in mind, experts believe that brands should start strategizing first before jumping into anything else.
Nowadays, it’s not enough for brands to just plan for today. If your business’ life heavily depends on your site, then you must have a solid strategy that anticipates every need and challenge you will face as you grow further. Think about the features you’d want your commerce websites to have once it surpasses its initial goal.
Finding The Right E-commerce Platform
For those who are unfamiliar with E-commerce platforms, they are softwares created to help in creating commer stores. Finding the right E-commerce platform is crucial to the success of an online store — so much so that it’s considered the very first step to its actual development.
Brands have the liberty to choose between two kinds of platforms; hosted and self hosted. The main difference between the two are the E-commerce solutions it offers. Self-hosted platforms provide their clients with the basic code alone. It will not offer additional development services like hosting the site.
On the other hand, hosted platforms offer an all-in-one E-commerce development services that includes hosting, technical support and more! While it may be true that self-hosted platforms are much more harder to setup and would often require the expertise of developers, hosted platforms often come at a more expensive price tag.
Should you choose the former, you can now proceed to picking your hosting platform!
Choosing your Host
Choosing your hosting platform is another crucial stage for your site. This is because the right hosting platform will determine whether your shop will be up and running as well as whether it will be accessible and efficient.
Some of the important factors you need to keep in mind when it comes to choosing your hosting service are its security, uptime, speed and their support.
Designing And Developing A Site
During this period, brands often start looking into E-commerce development companies as well as their services. This is because while it may seem like designing a commerce store is all about pleasing aesthetics, it’s more technical than most people think.
Web design means thinking about user interfaces, shopping experiences and payment gateways — not just pleasing aesthetics. Additionally, the development of the site itself is even more technical. You would need developers to build the site itself.
Once the website is done, the testing phase will commence. It’s crucial that a website is tested across different browsers as well as different platforms and devices. Testing includes observing the site’s usability, convenience and design. It’s also during this phase when developers would look into bugs that may affect the shopping experience.
Why You Should Work With Experts
Admittedly, developing an E-commerce website is no easy feat. It requires knowledge and skill sets that can only be obtained through several years of developing different sites!
With this in mind, marketing experts suggest hiring a web development team from well-established sports digital marketing companies like Creatitive! The great thing about collaborating with a team of experts — aside from the reassurance of a seamless and informed development process — is that they are driven to bring their clients dreams to life for a cost-effective price!
Turn your dream online shop into reality with us!