30 Dec Important Fitness Marketing Ideas for Personal Trainers and Fitness Business Leaders
As a personal trainer, your job is to help people live better and lead healthier lives — and you’re great at your job! But what’s the use of your great training skills if only a handful of people are aware of it? This is where the question of how you can build your clientele comes, with the help of creative fitness marketing! With the help of digital marketing experts, you could promote your gym and fitness business online, and you could grow your business and gain new clients and potential customers
Having success stories as a fitness instructor comes down to great fitness marketing and with the right marketing campaigns in place, you’ll set yourself up for long-term success.
Here are a few great innovative fitness promotional ideas to try right now!
Get Down with Social Media
These days, almost everyone has a social media account — and they’ve used it for other purposes aside from connecting with their friends. Some use it to look up different gym memberships in their locality while some use it to check reviews on several fitness clubs. You can attract new customers and potential clients when you take advantage of the power of creating social media posts. See, content marketing is not just about blog posts and SEO alone, optimizing and maximizing your social media accounts also help promote your fitness business online.
With this in mind, social media has become a great channel for growing your business. Digital marketing for fitness now starts on social media and if you’re a fitness professional that isn’t on Facebook, Instagram, or Twitter, you’re missing out.
If you are thinking of gym marketing ideas, think of how Nike is doing. They’ve got influencers, brand ambassadors, marketing campaigns; the whole package of marketing fitness. When you promote your gym online, you are not just hard selling your business and services, you would also want to tap into the emotions of your target market. The best examples of fitness marketing ideas are those that inspire and provoke awareness for fitness and the world.
Kickstart your fitness marketing campaign by opening an account!
You can go ahead and start sharing fitness tips and other inspirational posts like motivational fitness quote that your existing clients can share within their network. You can also explore exercise science and discuss how bodily movements contribute to an individual’s overall wellness. Furthermore, weekly gym challenges are a big thing on Instagram!
In the last 10 years, there has actually been a significant change in consumer behavior. Customers are responding less than ever to traditional advertising and marketing, thanks to developments like the DVR and also advertisement blockers. Smart marketing experts are currently moving to non-traditional advertising and marketing in feedback to this new pattern. What makes content marketing reliable, where traditional promotional web content is not, is that it enables services to flaunt their know-how, as well as even their products, without coming off as excessive marketing.
By creating content about subjects that intrigue their target audience, services are able to draw in new leads. When these leads involve with their web content, organizations have numerous ways to turn them into consumers. Basically, pushing marketing content is no more a reliable approach. Instead, organizations now have actually developed into media companies, creating original content to answer their target market’s concerns, fix their pain points, enhance their website traffic and, ultimately, increase sales.
Afterwards, you can start thinking about expanding your reach by implementing Facebook display ads that market your fitness classes! This tactic is a cost-efficient way of growing your target audience and increasing your visibility. If you want to rank on Google search engine, a great first step to make is to promote your gym online.
Build an Email Marketing List
Chances are, the majority of your existing clients already communicate with you by email — if not, prospects who already visited your website have probably wondered if you have an existing emaillist.
Having an email marketing list is one of the most important fitness marketing ideas. Think of it as your list of connections, potential clients and new members looking for a gym membership.
Though email marketing is seen as one of the more ancient ways of promoting yourself, it continues to be a concrete digital marketing strategy for fitness! If you’re yet to start your own newsletter, you can make use of your existing contact information to build your email list. Your current clients will receive weekly workout guides and other fitness tips for free. Additionally, email marketing opens up your first platform for sharing your fitness journey! You could target new members by sending out tailored meal plans or a discounted personal training session, and other personalized fitness and health content that your customers would relate to. Fitness marketing campaigns with a strong pool of email list are more likely to gather new members tha lasts.
Share Your Fitness Journey!
When it comes to marketing fitness, getting personal is always a great plan. It’s important to realize that when it comes to personal branding, emotional connection is one of the greatest secret ingredients for a marketing campaign and more branding strategies.
For example, clients come to a personal trainer for help, but it’s easy for prospective leads to feel intimidated. They may feel insecure and feel judged by someone like you who spends much of their time inside gyms, living a healthy life.
Another example of fitness marketing ideas is when you share your very own fitness business journey.
Take some of that fear away by marketing your own fitness story! You can cultivate a promotional series around your own journey from wanting a healthier lifestyle to acing your certification exam and share it with the rest of your audience. This is a great way of humanizing your image to your clients. Additionally, the use of social channels like Facebook or Instagram makes it a more intimate experience for them.
You could consider sharing your weight loss story as one of your gym marketing ideas. New gym members would not just relate but they would be inspired. Now, your fitness marketing ideas have now evolved into actually helping your clients in a more personal way.
By becoming relatable, you become trustworthy and people will be more likely to work with you than others in the industry. To illustrate, let’s take a look at the popular marketing strategies for gyms! A large majority of marketing campaigns for gyms rely on telling consistent stories of victories through hardships. This may be through sharing motivational fitness and weight loss quotes and other exercise slogans.
The best creative fitness marketing ideas are ones that come easily to you. Remember, you’re selling your personality aside from your services. And the moment you seem out of touch with reality, you’ll have a hard time sounding authentic.
Personal fitness trainers who want to build a solid foundation for their image as fitness professional go above and beyond fitness selling personal training T-shirts for a new gym membership. Be a leader and not just a boss.
Sharing Fitness Freebies And More
A point often overlooked is that most well-known fitness instructors started marketing fitness by giving away valuable, free information! As a matter of fact, it’s a well-known marketing strategy across different industries.
Make the most out of your website and your email list by offering free trials of your services. For instance, prospect leads hoping to give your fitness services a try can download free workout guides and other great e-books that showcases your style as a fitness instructor.
Encourage people to sign up by offering free monthly tips and tricks, nutrition advice, and anything else you feel could be useful to your clients. Though information should always be the main focus of these emails, you can also advertise upcoming fun fitness events like group exercises, new training programs, and discounts as they happen. Just keep promotions as a side focus—the last thing you want to do is come across as spammy. After your fitness classes you could throw in a few freebies once in a while, it still is a great way to boost customer loyalty.
Spreading The Fitness Bug
Another key point why downloadable freebies like e-books and workout videos work is it’s easily shareable. Nothing really beats the power of word-of-mouth referrals and social media has made it easier for people to connect with one another!
Encourage your current clients to share your freebie with their friends alongside an incentive that they will both enjoy. For example, if they get a few of their friends to attend some of your classes, they get free passes to your other services. It’s a tested strategy! As a matter of fact, studies around referrals have revealed that those who gave the referral are more interested in helping their loved ones out.
Aside from this, you can also create emails that are meant for referrals offering free services for a limited time. It’s best to set free sessions when your schedule can accommodate them.
Personal Branding And Why It Matters one of Gym Marketing Ideas
Ever wondered how politicians and athletes are able to promote themselves so efficiently, they cultivate communities? The answer is personal branding.
Wikipedia defines personal branding as a practice of promoting one’s self and your career as a brand. It’s a constant process of developing and maintaining your reputation and the people’s impression of you as a professional.
It’s a useful marketing tactic that ensures your image stands out amongst the sea of personal fitness trainers. While this may be true, it’s no easy feat. Even celebrities like Oprah Winfrey have gone through several style iterations before defining herself as one of the most influential personal brands in the world.
As a matter of fact, recent studies have revealed that global executives attribute 44% of their company’s market value to the reputation of their CEO. Furthermore, it plays an important role in attracting prospect employees and keeping them!
If you’re fairly new to the game, it’s almost too easy to get lost in the maze. Before getting started, here are a few tips you’ll need to keep your personal brand on track!
Stay Focused on Marketing Strategies
One of the common mistakes most people make in terms of branding themselves is losing focus. Too many people are trying to be everything to everyone — which is impossible, frankly speaking.
Choose a key message that resonates well with your target audience and stick by it. Having one fundamental value makes it easier for you to curate content that’ll define you to your audience. The more specific you are, the better.
Furthermore, consistency will help you build an easily identifiable image in the market. The more focused your personal brand is, the more memorable you become to your clients!
Be Genuine on Marketing Fitness
As discussed earlier, people can easily see through disingenuous acts. The moment you seem fake to your clients, they’ll immediately turn their heads away.
It must be remembered that a personal trainer’s success is built around their clientele and the community they have cultivated among the lives they have touched. Don’t be afraid to show off your personality! The more authentic you are, the more trustworthy you’ll be to prospect leads.
As the means we consume web content, media, as well as information, remain to evolve, so do the ways firms market themselves and showcase their brands. In a similar way, consumers are beginning to look past simple advertising strategies and now yearn for a lot more unique as well as engaging online material.
To match these trends, brands from all industries have actually counted on the tactics of material advertising and marketing to boost their electronic visibility. Content marketing has turned into one of the most preferred techniques of digital advertising and marketing, as well as it’s no surprise why; it’s an effective tool that can help your brand boost web traffic and general brand name awareness, as well as increase sales.
Web content marketing can be defined as a calculated marketing approach concentrated on developing and also distributing valuable, relevant, as well as consistent content to attract and also keep a clearly defined target market, ultimately, to drive lucrative consumer action.
According to modern-day company planners and also marketing experts, material advertising and marketing is the key to success in this increasingly digital age of the internet, e-commerce, and also social media sites.
A point often overlooked by personal brands in the fitness industry is that they are touching millions of lives on a daily basis. Health can be a pretty personal topic for most people, that’s why they want to train with those who they deem to be trustworthy and genuine.
Create content that matters to your people and don’t be afraid to get personal with them through social media management! Tell them about your personal training, training sessions, how you manage your fitness business, and even about your meal plans. Get close to your gym members, that is one of the best gym marketing ideas there is for gyms and fitness businesses.
Why Great Fitness Promotions Matters
Having a personal brand ticks off several promotional boxes. For one, it improves visibility. It’s not enough for you to just put your name out there. You must be able to set yourself from everyone else by showing your value! Gym marketing ideas simply don’t grow in trees, if you don’t have the time to do it, let the experts help. Your services’ values increase when you have a following who already experienced and witnessed its greatness. This type of branding allows you to cultivate trustworthy connections and helps you build autonomy in the industry.
Trends may come and go but fitness marketing consultants know that trust and reputation matters. Now, cultivating your personal brand may seem like a big task but there are people ready to help you out! If you want people to visit your gym online and sign up for gym memberships you need the best gym marketing ideas to rank in search engine results and social media channels.