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Fitness Marketing Ideas for Personal Trainers

fitness marketing strategies

Fitness Marketing Ideas for Personal Trainers

As a personal trainer, your job is to help people live better and lead healthier lives — and you’re great at your job! But what’s the use of your great training skills if only a handful of people are aware of it? This is where the question of how you can build your clientele comes, with the help of creative fitness marketing!

Having success stories as a fitness instructor comes down to great fitness marketing and with the right marketing strategies in place, you’ll set yourself up for long-term success. 

Here are a few great innovative fitness promotional ideas to try right now!

Get Down with Social Media

These days, almost everyone has a social media account — and they’ve used it for other purposes aside from connecting with their friends. Some use it to look up different gym memberships in their locality while some use it to check reviews on several fitness clubs.

With this in mind, social media has become a great channel in growing your business. Digital marketing for fitness now starts on social media and if you’re a fitness professional that isn’t on Facebook, Instagram, or Twitter, you’re missing out.

Kickstart your fitness marketing campaign by opening an account! You can go ahead and start sharing fitness tips and other inspirational posts like motivational fitness quotes that your existing clients can share within their network. You can also explore exercise science and discuss how bodily movements contribute to an individual’s overall wellness. Furthermore weekly gym challenges are a big thing on Instagram!

Afterwards, you can start thinking about expanding your reach by implementing Facebook ads that market your fitness classes! This tactic is a cost-efficient way of growing your target audience and increasing your visibility. 

Build an Email Marketing List

Chances are, the majority of your existing clients already communicate with you by email — if not, prospects who already visited your website have probably wondered if you have an existing email list. 

Though email marketing is seen as one of the more ancient ways of promoting yourself, it continues to be a concrete digital marketing strategy for fitness! If you’re yet to start your own newsletter, you can make use of your existing contact information to build your email list. Your current clients will receive weekly workout guides and other fitness tips for free. Additionally, email marketing opens up your first platform for sharing your fitness journey!

Share Your Fitness Journey!

When it comes to marketing fitness, getting personal is always a great plan. It’s important to realize that when it comes to personal branding, emotional connection is one of the greatest secret ingredients for branding strategies

For example, clients come to you for help, but it’s easy for prospective leads to feel intimidated. They may feel insecure and feel judged by someone like you who spends much of their time inside gyms, living a healthy life. 

Take some of that fear away by marketing your own fitness story! You can cultivate a promotional series around your own journey from wanting a healthier lifestyle to acing your certification exam and share it with the rest of your audience. This is a great way of humanizing your image to your clients. Additionally, the use of social channels like Facebook or Instagram makes it a more intimate experience for them.

By becoming relatable, you become trustworthy and people will be more likely to work with you than others in the industry. To illustrate, let’s take a look at the popular marketing strategies for gyms! A large majority of marketing strategies for gyms rely on telling consistent stories of victories through hardships. This may be through sharing motivational fitness quotes and other exercise slogans.

The best creative fitness marketing tactics are ones that come easily to you. Remember, you’re selling your personality aside from you’re services. And the moment you seem out of touch with reality, you’ll have a hard time sounding authentic. 

Personal trainers who want to build a solid foundation for their image as a fitness professional go above and beyond fitness selling personal training tshirts.

Sharing Fitness Freebies And More

A point often overlooked is that most well-known fitness instructors started marketing fitness by giving away valuable, free information! As a matter of fact, it’s a well-known marketing strategy across different industries.

Make the most out of your website and your email list by offering free trials of your services. For instance, prospect leads hoping to give your fitness services a try can download free workout guides and other great e-books that showcases your style as a fitness instructor.

Encourage people to sign up by offering free monthly tips and tricks, nutrition advice, and anything else you feel could be useful to your clients. Though information should always be the main focus of these emails, you can also advertise upcoming fun fitness events like group exercises, new training programs, and discounts as they happen. Just keep promotions as a side focus—the last thing you want to do is come across as spammy.

Spreading The Fitness Virus

Another key point why downloadable freebies like e-books and workout videos work is it’s easily shareable. Nothing really beats the power of word-of-mouth referrals and social media has made it easier for people to connect one another!

Encourage your current clients to share your freebie with their friends alongside an incentive that they will both enjoy. For example, if they get a few of their friends attend some of your classes, they get free passes to your other services. It’s a tested strategy! As a matter of fact, studies around referrals have revealed that those who gave the refferal are more interested in helping their loved ones out.

Aside from this, you can also create emails that are meant for referrals offering free services for a limited time. It’s best to set free sessions when your schedule can accommodate them.

Personal Branding And Why It Matters 

Ever wondered how politicians and athletes are able to promote themselves so efficiently, they cultivate communities? The answer is personal branding

Wikipedia defines personal branding as a practice of promoting one’s self and your career as a brand. It’s a constant process of developing and maintaining your reputation and the people’s impression of you as a professional. 

It’s a useful marketing tactic that ensures your image stands out amongst the sea of personal trainers. While this may be true, it’s no easy feat. Even celebrities like Oprah Winfrey have gone through several style iterations before defining herself as one of the most influential personal brands in the world. 

As a matter of fact, recent studies have revealed that global executives attribute 44% of their company’s market value to the reputation of their CEO. Furthermore, it plays an important role in attracting prospect employees and keeping them!

If you’re fairly new to the game, it’s almost too easy to get lost in the maze. Before getting started, here are a few tips you’ll need to keep your personal brand on track!

Stay Focused on Marketing Strategies

One of the common mistakes most people make in terms of branding themselves is losing focus. Too many people are trying to be everything to everyone — which is impossible, frankly speaking. 

Choose a key message that resonates well with your target audience and stick by it. Having one fundamental value makes it easier for you to curate content that’ll define you to your audience. The more specific you are, the better.

Furthermore, consistency will help you build an easily identifiable image in the market. The more focused your personal brand is, the more memorable you become to your clients!

Be Genuine on Marketing Fitness

As discussed earlier, people can easily see through disingenuous acts. The moment you seem fake to your clients, they’ll immediately turn their heads away. 

It must be remembered that a personal trainer’s success is built around their clientele and the community they have cultivated among the lives they have touched. Don’t be afraid to show off your personality! The more authentic you are, the more trustworthy you’ll be to prospect leads.

A point often overlooked by personal brands in the fitness industry is that they are touching millions of lives on a daily basis. Health can be a pretty personal topic for most people, that’s why they want to train with those who they deem to be trustworthy and genuine. 

Create content that matters to your people and don’t be afraid to get personal with them through social media management! 

Why Great Fitness Promotions Matters

Having a personal brand ticks off several promotional boxes. For one, it improves visibility. It’s not enough for you to just put your name out there. You must be able to set yourself from everyone else by showing your value!

Your services’ values increase when you have a following who already experienced and witnessed its greatness. This type of branding allows you cultivate trustworthy connections and helps you build autonomy in the industry. 

Trends may come and go but fitness marketing consultants know that trust and reputation matters. Now, cultivating your personal brand may seem like a big task but there are people ready to help you out!

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Looking for more fitness marketing strategies? Call our team today to schedule a meeting with a fitness marketing consultant!

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