28 Jun Dental Marketing: Why A Mobile Responsive Website Matters
As a dentist, you’re in the business to help people with their smiles. And as a business, you need to make sure you’re reaching those people when they need you most. But how can you promote your dental office?
You can bet they’re not going to reach for the phone book when they need someone to fix an achy tooth. Instead, people search the internet for nearby dental practices and how can your potential patient know you exist if you’re not on the internet? This is one of the reasons why websites have become an absolute musts for successful business — including dental offices!
For dentists to thrive in today’s increasingly competitive market, building their own website is only the start of their dental online marketing plan. Because a great and responsive website does so much digital marketing for dentists!
So to get us started, let’s discuss what it really means to have a responsive website!
What Is a Mobile Responsive Website?
Nowadays, your potential patients are scrolling through two platforms, their phones and their laptops. And because of the overall size of each device, web designs can vary. What may look good on a small screen might not fare well on a bigger screen.
Figuring out a design that looks great on both mediums is a challenge in it by itself but now, they’d have to worry about the fact that users often switch devices as much as they can in one day. The demand for sites that thrive in both scenarios have increased over the years — hence, responsive web design!
When a website is mobile responsive, it responds to the behavior of the user and its environment based on screen size, platform and orientation. The site that automatically adjusts for users viewing its pages on a smartphone or tablet. The layout changes, the menu is more easily navigable, and your contact information automatically links to a phone number for patients to call your business.
Why It’s A Must
There was a time when responsiveness was not a standard feature of most website designs. But nowadays, companies want their websites to be mobile responsive. Because aside from the growing pattern within users, it can make all the difference in getting customers through your door.
When potential patients find your website difficult to navigate on their phone, there’s a high chance of them walking away. At its worst, an unresponsive site can change the way your website performs in search engine rankings — your number one gateway to possible clients!
If you’re yet to dip your toes into dental SEO, now’s the perfect time to do so. As we dive into mobile responsive sites, you’ll be surprised to learn that they can be just as helpful to your SEO strategies and your overall digital marketing campaign.
SEO For Dental Practices
Search engine optimization is one of the main pillars — if not, the most important — of a successful digital marketing campaign. Aside from social media management and email marketing, SEO is the number one strategy to use when reaching prospective patients.
Going back to our earlier conversation, much of today’s consumers use the Internet to look up services and while a lot of them spend most of their time on social media, search engines remain to be their number one source of information. So in order for people to see your business, your site must appear in the first few pages of Google’s SERPs.
And how does one work their way up to the number one spot? By having a consistent content marketing strategy! With the help of SEO and blog posts, marketing dental practices becomes much easier. Because the more valuable information that draws visitors to your website, the higher its ranking will be.
Now, you’re probably thinking how does a responsive web design affect the overall efficiency of a dental office marketing campaign if much of SEO relies on great content?
How Receptiveness Affects Ranking
There are two detrimental factors that explain the importance of a responsive website design; site usability and page load time.
If a user has a hard time navigating through the pages of a website, they don’t really stay there for an extended amount of time. And as we’ve mentioned earlier, your visitors easily determine your ranking in Google. The search engine values traffic and positive reviews the most, so if users don’t have a good experience scrolling through your site, your SEO efforts will be defeated.
With a responsive web design, visitors are more likely to have an overall user experience. Google will then take this as a sign that your site is a top-notch source of information.
Page Load Time
Another reason why some users spend less time on sites is page load time. If your site takes quite a while to load, it affects both your user experience and ranking. Google also takes into consideration the overall page load time of your website when determining its position.
The fast page load time, the better your ranking will be. Furthermore, Google provides more favor to sites that load quickly.
Make Sure You Have Responsive Designs in Place
The best way to make sure your site adjusts for mobile browsers is to check it on your own smartphone or tablet. If it looks different from your standard website and all the pages work properly, you’ll be able to navigate the information quickly.
Even if your design automatically adjusts, you might notice some information just doesn’t make the transition. And if it doesn’t at all, you’ll want to work with an experienced dental marketing team to create a mobile version of your company’s website as soon as possible. Otherwise, you risk losing out on new business even if you’re doing everything else right.
Schedule a Consultation
Mobile sites should be a part of every dental marketing strategy. Schedule a consultation with our experts today. We’ll get your strategy up to snuff whether you’re worried about dental marketing SEO or marketing in general.