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3 Benefits to Developing a Cryotherapy Business as an Athlete

3 Benefits to Developing a Cryotherapy Business as an Athlete

Whole-body cryotherapy, or cold therapy, is transforming the world of wellness and post-workout recovery. Athletes, fitness enthusiasts, celebrities, and even everyday individuals value how they feel after a short 3-minute session under extreme cold in the cryotherapy chamber. That said, cryotherapy doesn’t just benefit consumers—it is also an excellent opportunity for business-minded athletes interested in new business ventures.

Cryotherapy is an excellent business opportunity as the client sessions are short and highly profitable. If you’re considering adding whole-body cryotherapy to your fitness center, health club, or list of business ventures, we’ve got some tips on how to get started.

Let’s explore three benefits of developing a cryotherapy business as an athlete.

With Capital, Cryotherapy is a Simple Business Venture

The most significant resources athletes have are capital and connections. With money, it’s a simple business venture as it’s a simple business structure. When exploring the business of cryotherapy, there is a straightforward approach to understanding your opportunity. Single cryotherapy sessions cost much more than subscriptions, bundles, and packages. The average cost per cryotherapy session differs based on various factors but can range from a few dollars to a few hundred. It’s vital to research and consider the price of whole body cryotherapy in your area before you determine consumer prices.

It’s also important to factor the cost of your specific cryo chamber. Offering a cryotherapy subscription is an excellent way for a whole body cryotherapy company to up-sell its customers. You can also promote the myriad health benefits that customers receive from committing to periodic sessions.

Exposure to the extreme cold constricts an individual’s blood vessels. Cryotherapy benefits include pain relief, relief from chronic pain and muscle pain, physiological hormonal responses, an improved immune system, improvement from mood disorders, multiple sclerosis, anxiety disorders, atopic dermatitis, and temporary relief from a chronic inflammatory skin condition, muscle soreness, and eczema symptoms. Ultra cold temperatures also reduce pain, allow athletes to recover faster from strenuous exercise, notice an improvement in exercise performance and mental health, and slow further nerve damage.

Do Your Research via an Agency

As an athlete, your most significant challenge is limited time. While you are an expert in muscle recovery, intense exercise, ice baths, and potentially regular cryotherapy sessions, you likely don’t have the time to take your whole body cryotherapy business from concept to consumer. That’s why enlisting the help of an agency for digital marketing is an excellent idea.

Consider a partner with experience in sports medicine, whole body cryotherapy, and marketing health and wellness products and services. Also, do more research on a randomized controlled trial and consider hiring an expert in medical treatment as they will be able to better assist individuals with multiple sclerosis, rheumatoid arthritis, migraine headaches, cancerous cells, Alzheimer’s disease, undergoing weight loss, and fibromyalgia patients. This will help your marketing efforts as you are better equipped to assist those in a therapy program or with pre-existing health conditions.

Test Drive the Equipment Before You Purchase

Before purchasing any equipment for your new whole body cryotherapy business venture, be sure to test drive the equipment. The cryo-chamber poses risks due to extreme cold water immersion, and you want to ensure the cryotherapy chamber is functioning as intended.

Liquid nitrogen, the substance used to create very cold temperatures, can also pose risks, so it’s essential to take every precaution. Nitrogen-based cryotherapy chambers also need to be properly ventilated. This typically requires the installation of exhaust fans to provide safe air for you and your customers to breathe.

Cryotherapy machines vary in performance. For example, some are better at evenly distributing cold air/nitrogen to the body to avoid a frozen shoulder or danger to the vital organs. These machines provide a much more effective cryotherapy experience. When looking for a cryotherapy chamber, look at a high performing machine that will provide the optimal benefits of cryotherapy to your clients.

Location is Critical

Where you decide to locate your whole body cryotherapy business can greatly impact your initial costs. It’s essential to find the most lucrative storefronts in your desired location, taking into consideration your competitors and other complementary businesses. Opening up a whole body cryotherapy business center near an existing one may impact sales, whereas positioning your business near complementary businesses, such as fitness centers, can prove to be beneficial.

Keep in mind that some cities and states may require specific whole body cryotherapy licenses and permits. You may need to contact your city and figure out the building code, fire code and mechanical code that pertains to your business, since the extremely low temperatures in the cryotherapy treatment can pose certain risks.

Build a Stellar Team

Once you have the foundation of your whole body cryotherapy business in place, you can next focus on building a stellar team. As mentioned previously, an agency can help to market your business, highlight the benefits of cryotherapy, localized cryotherapy pain relief from muscle pain, how cryotherapy differs from simple ice packs or an ice bath, the anti-inflammatory proteins that are created, and the improvement in blood flow and blood circulation.

They can also showcase cryotherapy benefits for individuals with multiple sclerosis, cancer cells, prostate cancer, or desiring adjunct treatment, cryotherapy facials, weight loss, aggressive physiotherapy, a way to increase mental wellness, treat migraines, serve as adjunct occupational therapy, and aid in reducing inflammation.

Your in-office staff should consider undergoing cryotherapy themselves to better understand the cryotherapy benefits, such as improved blood flow as the cold temperature constricts blood vessels, weight loss, cryotherapy offered temporary relief, and possible improvement in their immune system. By undergoing whole body cryotherapy, your staff will be able to upsell customers, contribute to business expansion, and ensure the greatest return on investment (ROI).

Elevate & Expand via SEO & Social Media

With your whole body cryotherapy business off the ground, it’s essential to continue to elevate and expand your business via SEO and social media. Whole-body cryotherapy is easy to market as it’s flashy, attractive, and trendy. Consider taking the following angle, “gone are the days of a lousy after-workout ice pack, and here are the days of whole-body cryotherapy.” Follow this by explaining your story, why you got into the business of whole body cryotherapy, why an individual might undergo cryotherapy, and how the cold temperature can be both fun and beneficial.

Your Marketing Strategy Can be Unique & Flashy

As mentioned in the previous section, your marketing strategy should be unique and your brand design should be flashy. Consider unique designs with ice crystals and market your business similarly to wellness centers. Translating whole body cryotherapy benefits can seem challenging at first, but with a little practice and the right social media and marketing team, you’ll be on the path towards success in no time.

Capitalize on Connections & Natural Publicity

The benefits of cryotherapy for athletes go far beyond an improvement in health and wellness. If you take it on as a business venture, you’ll also experience the financial and investment benefits of cryotherapy. Gone are the days of a simple ice pack for recovery after a strenuous workout, and here are the days of cold therapy. Remember to capitalize on your connections, athlete promotions, and natural publicity. Take advantage of your inherent tools and resources as this will elevate your brand and alleviate basic hurdles, wasted time, and money.

Cryotherapy has an Excellent Return on Investment (ROI)

Whole-body cryotherapy, or cold therapy, is transforming the world of wellness and post-workout recovery. Athletes, fitness enthusiasts, celebrities, and even everyday individuals value how they feel after a short 3-minute session under extreme cold in the cryotherapy chamber. That said, cryotherapy doesn’t just benefit consumers—it is also an excellent opportunity for business-minded athletes interested in new business ventures.

Cryotherapy boasts an excellent ROI. While the start-up costs are high, as with any business venture, you can start making money fast as sessions have significant profit.

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