14 May Crowdfunding for Nonprofits: Where to Start
For non-profits, donations are what make it possible to keep the doors open, pay the staff, and stock up on supplies. So, what can you do when the donations you receive aren’t enough to cover expenses or fund those beneficial projects you have planned? You start to look for alternatives and nothing helps your message reach a larger audience like crowdfunding. If you’re wondering where to start with crowdfunding for nonprofits, don’t panic. We’ve put together a few simple steps to help you get your campaign up and running.
Figure Out Who You’re Trying to Reach
Fundraising for nonprofits is successful when you know who to target. There are some people who are more likely to support your organization than others. Take a look at the types of people who contribute most to your organization. And pay attention to the type of project you’re hoping to fund. Who will benefit most? Are there types of donors you’re missing out on? Make note of these factors and start designing your campaign around those things.
Choose a Platform Designed for Crowdfunding for Nonprofits
Believe it or not, there are tons of crowdfunding platforms available. Each one charges different fees and reaches different users. This means you need to find the right fit for your campaign. Do your research. Look at the types of campaigns that are already successful on the platform and pick one that speaks to you. Choosing the wrong platform can make or break your campaign.
Show How Contributions Make a Difference
Crowdfunding for non-profits is most effective when donors know where their money will go and how it makes a difference. So, show it off! On the platform, post pictures of people using your services or improvements you’ve made with existing funds. Then go into detail about the new project. Make sure donors know how important it is and the benefit they can bring to someone’s life by donating a few dollars. This information is easy to share on social media and when you connect with the right people, they’ll spread your campaign like wildfire.
Always Ask for Help
Fundraising for nonprofits is hard enough when you’re familiar with the ins and outs of the process. But starting with crowdfunding for non-profits takes things to a whole other level. It’s always best to have an experienced pro to help you set everything up in the first place.
Schedule a Consultation
Crowdfunding for nonprofits can be complicated. If you’re not sure where to start with your crowdfunding campaign, you may benefit from speaking to one of our experts. Contact us today to schedule a consultation and let our team streamline your fundraising and crowdsourcing efforts.