In a fast-paced world, having a strong brand identity is crucial to stand out from the competition. A brand identity entails everything from the company name, logo, messaging, tone of voice, and visual style. It is how customers perceive and recognize your brand, and it can make or break a business. This blog will explore the importance of brand identity services and how they can help you build a strong and memorable brand identity.
What Are Brand Identity Services?
Brand identity services are professional services that help businesses develop and maintain a strong brand identity. These services include brand strategy development, brand guidelines creation, brand audits, logo design, visual identity design, and brand audit.
Brand identity services are designed to help businesses identify and develop their unique brand essence, core values, target audience, and brand message. They provide businesses with a comprehensive brand style guide that outlines how to use the visual and messaging elements of their identity systems across the brand consistently across all communication channels.
In short, brand identity services help businesses develop a strong and consistent visual and messaging identity that sets them apart from their competition and resonates with their target market and audience.
“A brand is a relationship between a business and its customers. A strong brand is built on a foundation of trust, authenticity, and consistency.”
Denise Lee Yohn, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.
What Is a Brand Identity Package?
A brand identity package is a comprehensive set of guidelines and assets that define a business’s visual and messaging identity. It includes elements such as logo, design element, color palette, typography, brand guidelines, visual style, and tone of voice.
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A brand identity package helps ensure consistency and professionalism across all communication channels, which is essential for building a strong and recognizable brand identity. It provides a clear direction for how to use the brand’s various visual elements and messaging elements consistently and effectively.
“Brand identity is the outward expression of a brand, including its name, trademark, communications, and visual appearance. It is the promise of the value that customers will receive from the brand.”
David Aaker, Building Strong Brands
A brand identity package typically includes a comprehensive brand style guide that outlines how to use the brand’s visual and messaging elements across all communication channels, including website design, packaging design, advertising, and social media. It ensures that all creative work aligns with the brand’s overall identity and resonates with the target audience.
The branding process typically starts with a discovery phase, where the branding agency works with the client to identify the brand’s core values, target audience, and brand message. Once this is established, the team of branding experts can develop a brand positioning strategy and create a visual and messaging identity that aligns with the client’s specific needs.
Once the branding agency has developed the brand’s visual and messaging identity, they will provide the client with a brand identity package that includes a creative brief, comprehensive brand style guide, logo design, and other visual assets. The final design will result from an iterative design process, where the client provides feedback, and the agency makes revisions until the design meets the client’s needs.
“A brand is not just a logo or a name. It’s the whole story of who you are, what you do, and why you do it. It’s the sum of people’s experiences with your brand.”
Denise Lee Yohn, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
The Benefits of Brand Identity Services
Brand identity services offer numerous benefits to businesses of all sizes and industries. Here are some of the key benefits:
Differentiation: A strong brand identity sets a business apart from its competitors, making it easier for customers to recognize and remember.
Consistency: A comprehensive brand style guide ensures that all communication channels use the brand’s visual and messaging elements consistently, helping to show brand consistency and build customer trust and recognition.
Recognition: A strong brand identity helps businesses create a lasting impression on customers, increasing brand recognition and loyalty.
Clarity: Brand identity services help businesses clarify their messaging and visual style, making it easier to communicate their value proposition to customers.
Cost-Effective: Investing in brand identity services upfront can save businesses money in the long run by ensuring that all creative work aligns with the brand or existing business’s overall identity, reducing the need for costly rebranding efforts in the future.
“The most successful brands have a clear brand essence that is reflected in every aspect of their brand identity, from the logo to the messaging to the visual style.”
David Aaker, Building Strong Brands
What Are Some Examples of Brand Identity?
Five Examples of unique brand identities and why they stand out
Nike’s brand identity is all about empowerment and motivation. They use strong visuals and messaging to communicate their brand’s story and essence, which is all about inspiring people to achieve their goals. Nike’s branding process involves creating compelling brand stories that highlight the achievements of its customers. They have a comprehensive brand style guide that outlines their brand elements, including their logo, typography, and color palette. Nike is a great example of a brand that has created a strong identity that connects with its customers.
Gymshark’s brand identity is all about fitness and performance. They have created a brand that resonates with people who are passionate about health and wellness. Gymshark’s brand strategy is to position itself as a company that makes high-quality, functional activewear that helps people perform at their best. They have clear brand guidelines that dictate how their products are designed, marketed, and sold. Gymshark’s visual identity design is bold and energetic, with its distinctive shark logo and vibrant color palette. Their compelling brand story is all about inspiring people to be the best version of themselves through fitness and health.
TB12 Sports’ brand identity is all about holistic wellness and peak performance. Founded by renowned football quarterback Tom Brady, TB12 Sports promotes a comprehensive approach to fitness that encompasses nutrition, exercise, and recovery. TB12 Sports’ brand strategy is positioning itself as a company that helps athletes perform at their best by providing them with the tools and resources they need to achieve their goals. They have clear brand guidelines that dictate how their products and services are designed, marketed, and sold. TB12 Sports’ visual identity design is clean and minimalistic, with a focus on natural colors and textures. Their compelling brand story is all about empowering people to take control of their health and performance.
Crunch Fitness’ brand identity is all about fun and inclusivity. They have created a brand that makes fitness accessible and enjoyable for everyone. Crunch Fitness’ brand strategy is positioning itself as a company that offers a range of fun and engaging workout options that cater to different fitness levels and interests. They have clear brand guidelines that dictate how their facilities are designed, marketed, and operated. Crunch Fitness’ visual identity design is playful and energetic, with its bold logo and bright color palette. Their compelling brand story is all about making fitness a part of people’s daily lives and helping them achieve their fitness goals in a fun and supportive environment.
ASICS’ brand identity is all about performance and innovation. They have created a brand that is synonymous with high-quality athletic footwear and apparel. ASICS’ brand strategy is positioning itself as a company that uses advanced technology and research to create products that help athletes perform at their best. They have clear brand guidelines that dictate how their products are designed, marketed, and sold. ASICS’ visual identity design is sleek and modern, with a focus on functionality and performance. Their compelling brand story is all about pushing the boundaries of athletic performance and helping athletes achieve their goals.
How Much Do Brand Identity Services Cost?
The cost of brand identity services can vary depending on the scope of the project, the level of expertise required, and the designer’s or agency’s geographic location. Here are some general pricing guidelines for brand identity design services:
Logo design: $500 – $5000+
Branding services: $5000 – $50,000+
Brand identity design: $10,000 – $100,000+
It’s important to note that the cost of brand identity services is an investment in your business’s future, and it’s worth spending the money to get it right. A strong brand identity can create a lasting impression on clients and customers and help drive sales.
“Successful brands are built on distinctive brand assets, such as colors, logos, and taglines, that are easily recognizable and strongly associated with the brand.”
Jenni Romaniuk, Building Distinctive Brand Assets
Your Brand Identity Service Strategy Will Set Your Business for Success
Brand identity services are essential for businesses that want to build a strong and memorable brand identity. A comprehensive brand identity package that includes a brand style guide, a new logo and design, and other visual assets helps businesses differentiate themselves from their competitors, build trust and recognition with customers, and communicate their value proposition clearly and effectively. Investing in brand identity services is an investment in your business’s future, and it’s worth spending the money to get it right.
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MEET A FULL-SERVICE DIGITAL BRANDING AGENCY
Creatitive is a full-service branding and design agency that builds brand legacies beyond the game. It’s a squad of branding and marketing experts providing business solutions in a broad range of areas, such as branding —brand, new brand discovery, brand identity, brand positioning—, graphic design, web development, digital marketing —SEO marketing, Content marketing, P.P.C.—, and Social Media Management.
In addition, Creatitive connects top athletes, gym owners, and sports brands to their fanbases with tried-and-tested business marketing services. This sports agency helps athletic-minded leading brands —including top athletes and small companies— develop their personal brands to build public relations with their fan base.
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Creatitive has worked across all independent sports and entertainment industries. They create content every week, and thanks to their strategic focus and robust relationships with former N.F.L. players, you can listen to their podcast to get information on endorsement deals — NIL deals—talent relations, and more ins and out of the sports industry.
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