30 Nov Athlete Social Media Management Errors
Social media is one of the best ways to reach your people on a daily basis. It lets you communicate with them, share fun stories, and you get to keep them involved even when the season is over. But athlete social media management isn’t as simple as you might think. In fact, it’s pretty easy to make mistakes with your efforts and you’re probably making them right now. Here are some of the most common issues we’ve seen to help you identify the things you need to avoid next time.
Not Knowing Your Target Audience & The Content They Like
Your target audience should be your fanbase. But how well do you know them? If you’re creating social media accounts and sharing content as well as posts without focusing on your people, you’re making a huge mistake. Social media management for athletes includes focusing on those fans, the types of content as well as posts they like and encourage them to participate and interact with your team.
Get to know your audience and learn the kind of posts that they love engaging with. When you get a better understanding of who they are and what they like as well as want, you can start developing and sharing posts that they’ll definitely like!
Responding to Complaint Posts in a Negative Way
Everyone has an opinion and they get to express it— they’re entitled to it. Unfortunately, this can lead to some negative comments on your social media accounts. And if you’re like many people in charge of social media management for athletes, you often want to respond to it quickly and decisively.
Use caution here. Complaining back at the person on your posts won’t solve anything. See if there’s something you can do to help or make the situation better if the complaint is legitimate. If it’s not or it’s abusive, you’re better off removing the posts. Just make sure your people know what kinds of content or posts you want on your social media accounts and what will get deleted immediately.
Not Letting Your Followers Know Things First
People follow your social media accounts so that they get to stay in touch and support your team. If you’re not rewarding them for doing so, you’re missing out on a big part of athlete social media management. If you have updated posts per month, share it with your followers first.
Consider offering discounts on tickets or merchandise for community members. You can also host giveaways through your posts that can help improve your overall engagement and following.
Guys, bots are real. Yes, they make it seem like you have tons of followers, but it’s FAKE! You’re representing actual athletes that should have real people who engage with posts they care about. Stop spending your money on buying followers and instead spend it to get useful services like updated websites, PPC campaigns and high-quality content as well as posts.
The Importance of Social Media & Content Management in Sports
The new technological era we live in creates the need for businesses to adapt to the new challenges more essential than ever before. Such adaptation is athlete social media accounts. Specifically, the social media management platform is a successful and important asset to a business.
What if you don’t have the time to manage your social media accounts as much as you want to? Or what if you need assistance in the overall management? How about giving it outsource to a digital agency? Social media management monitored by an external company will help you gain a clear understanding of what your audience is, how they react to your content and more that will be analysed further. Social media, in general, has evidenced to be one of the most important tools for a business.
Don’t Hesitate to Ask for Help
At Creatitive, we are sure that our experts can deliver you successful social media management and we are confident that your company will strongly benefit and receive valuable services. If you are looking for someone to manage your social media accounts, then let us help you get started!
There’s nothing wrong with asking for help with your athlete social media management strategy. In fact, it can help you take your campaign to the next level. Drop us a line and let our team show you how it’s done.