25 Jul Athletes & Social Media Management Errors
Social media is one of the best ways to reach your fans on a daily basis. It lets you communicate with them, share fun stories, and keep them involved even when the season is over. But athlete social media management isn’t as simple as you might think. In fact, it’s pretty easy to make mistakes with your efforts and you’re probably making them right now. Here are some of the most common issues we’ve seen so you can take steps to avoid them.
Not Knowing Your Target Audience
Your target audience should be your fanbase. But how well do you know them? If you’re creating social media posts and sharing content without focusing on your fans, you’re making a huge mistake. Social media management for athletes needs to focus on those fans, the types of things they want to see, and encourage them to participate and interact with your team.
Responding to Complaints in a Negative Way
Everyone has an opinion and they’re entitled to express it. Unfortunately, this can lead to some negative comments on your social media pages. And if you’re like many people in charge of social media management for athletes, you’re tempted to respond quickly and decisively. Use caution here. Complaining back at the person won’t solve anything. See if there’s something you can do to make the situation better if the complaint is legit. If it’s not or it’s abusive, delete it. Just make sure your fans know what types of content are welcome on the page and what will get deleted immediately.
Not Letting Your Followers Know Things First
People follow your social media accounts to stay in touch and support your team. If you’re not rewarding them for doing so, you’re missing out on a big part of athlete social media management. If you have updates, share it with your followers first. Consider offering discounts on tickets or merchandise for community members.
Guys, bots are real. Yes, they make it seem like you have tons of followers, but it’s FAKE! You’re representing actual athletes that should have real fans. Stop spending your money on buying followers and instead spend it on useful things like updated websites and PPC campaigns.
Don’t Hesitate to Ask for Help
There’s nothing wrong with asking for help with your athlete social media management strategy. In fact, it can help you take your campaign to the next level. Drop us a line and let our team show you how it’s done.