08 Jul Athlete Branding & Marketing: Why Personal Branding Is the First Step to Success
For new and emerging athletes, building a strong personal brand is the first step to creating a long, successful career. After all, your personal brand is one of your most powerful tools for accessing your targeted market. It determines how your fans, sponsors, and the professional sports world perceive you and how they remember and recognize you.
Athlete branding is a complex area largely because there is a high level of competition in the athletic industry. It can be hard for an up-and-coming athlete to stand out from the crowd. Additionally, there are numerous parts involved in building a personal brand. Everything from tangible elements like your logo to intangible elements like your persona and brand promise must considered. Learn everything there is to know about branding for athletes in this article.
What is Athlete Marketing?
Athlete marketing is a subdivision of our athlete branding that specifically focuses both on the promotion of athletes as well as sports events and teams. The goal is to provide the client with strategies to promote his athletically goals and create a brand around their sports career.
In this digital age, fan support through social media and the internet is huge. You probably follow some of your favorite sport athletes as well on Instagram, right? Fan support and attention are interlinked. Listening to an athlete’s podcast, reading a blog article or watching an athlete’s video on YouTube are all great ways to engage with your fans.
But why do all this effort? Shouldn’t an athlete focus more on his sports career rather than online marketing and branding? Yes of course, but you can’t neglect the power of branding. The more fan support and attention athletes can get and maximize, the more their athlete brand is worth to sport teams, sponsors and famous sports businesses like Adidas and Nike. These companies are well-known to give million dollar contracts to athletes with a huge following and fan base. We will discuss the importance of branding in further detail in the next section.
The Importance of Branding
In every industry, branding is extremely important (not only in the sports marketing industry). The reason why it’s absolutely necessary for every sports marketing agency and business in general, is the strong impact it will have on your company. A great brand will change how people perceive your personal brand in a positive manner and it will also increase brand awareness.
A good branding strategy can help you establish credibility with your audience, connect and communicate with your fans, attract potential sponsors, and more. It can even help you gain success and recognition that you can use to capitalize on for your current or future career endeavors, like starting a business after retirement. Read here more about the purpose of branding.
Also very important is that athlete branding and advertising go hand in hand. Advertising will directly reflect the brand? The most profitable companies, small and large, have this in common. A company is as strong as its brand. To establish yourself as a leader in the athlete branding industry you need a strong brand (and a strong logo as well).
How to Use a Website to Promote Your Brand
Once you’ve established your personal brand, or worked with an agency to establish your brand, the next step is to communicate it to the world. Successfully and carefully. All too often, many athletes fail to recognize the importance of this step and their brand is either never recognized by the community or it gains a negative perception.
A website is very important for effective athlete branding and marketing. It’s a great way to help build your brand’s recognition. A website can help you interact and communicate with your fans, make you look like a more attractive investment to sponsors, help you tap into additional streams of revenue, and so much more. In today’s world, which is becoming increasingly dependent on technology, it’s a mistake for any entrepreneur or business not to have a website.
Starting an effective sports marketing campaign is already hard enough if you have a website. There is so much more to think about to promote your athlete brand. Social Media, SEO, staying active in the community and starting a blog are some great examples. All of these things are very time consuming, so it might be a great idea to work together with an athlete marketing agency.
Why Work with an Athlete Marketing Agency?
As an athlete, all of this may seem complex and confusing to you. But don’t worry; no one expects you to be a branding expert. That’s why sports marketing agencies exist.
If you are familiar with some aspects of branding, like social media, even better. You can definitely use your social media knowledge to leverage your brand. But be wary of treating social media as the end all be all to building your brand.
Social media on its own is simply not sufficient enough to create a strong brand. Instead, social media should be treated as one component of your branding strategy. Failing to realize the full potential of your brand could cause you to miss out major opportunities and/or potential revenue.
An athlete marketing agency can help you craft a powerful and memorable personal brand and develop a strategy for increasing its recognition. Your athlete marketing manager will help you tackle everything from creating packing for your products to posting regular blogs on your website and more.
Your goals, whatever they may be, are attainable. You just need to focus on the right strategies to get there. And an athlete branding agency can help.
7 Reasons to choose an athlete branding and marketing agency:
- Easier for your audience to remember you.
- Differentiate your brand from the competition and stand out!
- Stronger focus on creativity.
- Your brand will be consistent and will portray a positive image
- Helping you emotionally connect with your audience.
- Showcase your professionalism in the world of athletes and the sports industry.
- Help grow your online presence (in any way possible).
Schedule a Call to Discuss Branding Strategies
As the owner of a digital marketing agency that caters to athletes, branding is one of my favorite subjects. We’ve been doing this for many years and our team can talk hours going over effective sports marketing strategies and more! Want to start growing your athlete brand as well? Creatitive is the agency for you!
If you have questions about professional athlete branding and marketing or would like some assistance with building your brand, please do not hesitate to contact us. Our professional team would be more than happy to schedule a phone call to talk to you to answer your questions or discuss branding strategies.