16 Oct Are You Taking Advantage of the Right Keywords on Your Website?
There are various components to SEO (short for ‘’search engine optimization’’), but the backbone behind every successful SEO campaign is a well devised keyword strategy. Choosing the right keywords for your website can make a great deal of a difference in how well your site ranks on Google search results.
It can also impact your site’s conversion rate. While there are many keywords that relate to the products or services you offer, it’s important to choose ones that your customers are searching for, as these are more likely to generate conversions.
But how do you know what keywords to choose? After all, there are hundreds of options. In this post, we’ll discuss the different types of keywords and what factors make a keyword worth targeting. Creatitive also offers a keyword research service if you rather don’t spend time on this.
Read this for a basic understanding of keywords: What are keywords and how do they improve rankings?
Different Types of Keywords
Before we get into discussing how to choose keywords, it will be helpful to know the different types that are out there. Keywords can generally be categorized into three different types:
Head terms – Head keywords are usually made of nothing more than one to two words. These keywords are searched for a lot, but include a broad range of results. Examples could be: cellphones, hats, or dogs
Body keywords – Body keywords are usually two to three words long and are a little more specific. These keywords have a decent amount of search traffic, but less competition than head terms. Some good examples would be: iPhone cellphones, trucker hats, or dog breeds
Long tail keywords – Long tail keywords are phrases that are usually four words or longer. These keywords have a low amount of traffic, but are very specific. Examples: white iPhone cellphones for sale, stores with trucker hats near me, or which dog breeds are smartest
Long tail keywords have the lowest search volume, but they are the most likely to result in conversions. A user that is searching for a very specific product already knows exactly what they want and is more likely to make a purchase.
However, you don’t want to rely on these searches alone. Otherwise, you miss out on the opportunity to sell your product to a huge amount of people that may be interested. Body keywords are also great to target because you still have a decent chance of being able to rank for them, and they can also increase the amount of traffic that gets to your site.
Understanding Search Intent
While it’s important to look at things like search volume and competition, perhaps one of the most important aspects to consider when selecting keywords is search intent. Search intent can be described as a user’s goal in performing a search. It’s what they want to get out of or accomplish by searching a certain phrase.
People are usually looking to achieve one of four things when they perform a search. This can be categorized in the following manner:
Navigational: Searchers want to find a specific website.
Informational: Searchers have a question or are looking for information on a specific topic.
Investigational: Searchers are conducting an investigation which may lead to a purchase.
Transactional: Searchers want to make a purchase.
When choosing the right keywords for your website, it’s important to think about these four different categories. Once you know what your audience is searching for, you can create content, on page SEO, and PPC ads that align appropriately with their needs. Also make sure a variation of the main keyword is used in the title tag, page title or URL.
How to Conduct Keyword Research in 2019
The most important part of creating a keyword strategy is conducting keyword research. Once you have your head terms, you can easily figure out longer keyphrases as well as other important ranking factors like competition and search volume.
The most common way that people go about this is by using a keyword tool. Some tools are simple like Google’s Keyword Planner while others are more advanced and complex. However, there is usually a fee involved with the more advanced tools.
Once you have the right keywords, you can start creating a strategy for optimizing your website.
If it were to look at some statistics for 2019, more than 50% of searchers tend to click on the first three search results they receive upon a query. In addition, an impressive 75% never scroll to the second page of a search result. These numbers reveal how important rankings and proper keywords are. Although, with the constant SERP changes and the evolving number of competitors, gaining a place on the first page of Google’s results is not simple to achieve.
So, the question that remains is how to identify the correct keywords for the best ranking in 2019. Let’s see what’s the main advice about how to create a keyword research strategy to support your SEO efforts.
1) 2019 keywords revolve around the concept of Intent
Besides choosing the right keyword discovery tool, 2019 brought the attention towards the concept of Intent. Metrics such as search volume, CTR or competitiveness represent a crucial part of the process, yet the keyword research strategy definitely goes beyond this.
We`ve observed that this year the importance of keywords shifted and revealed that each and every query in a search engine has various intents. As an example, consider this: a users will search for `online marketing` with distinct purpose possibilities, such as ‘’learning the basis of online marketing’’ or ‘’learning how to develop specific online campaigns’’.
Google’s scope is to understand such queries and their intent that lies hidden behind its searches. The ultimate purpose is to offer users authoritative results. This is why intent became so important in choosing the right keywords for your website.
Keyword ranking stopped being all about ranking pages with the best backlinks. Nowadays it is all related to those pages that suit perfectly with the search intent.
When considering a user intent, you can always benefit from Google Trends suggestions, as will offer you a picture of phrase popularity amongst audiences, along with how said popularity shifts in time.
2) Voice Search Optimization experienced a significant rise in 2019
In 2019, a significant increase in voice searches was easily observed, which is why keyword optimization needed some improvement. Mainly, this relates to the fact that people can use the voice software on their devices to search for queries similar to ‘’how vast is the Amazon forest?’’ , rather than ‘’Amazon acres’’.
The challenge in optimizing keywords for voice search arises from the fact that users do not need to look at their device when searching for information. Hence, for the best keyword optimization in 2019, marketers have to mix exact-match and long-tail keywords in such manner that they manage to predict how a voice search will look like.
This is all about designing phrases that reveals distinct levels of intent. Due to the fact that almost all voice searches are in the form of a question, one should make use of power words such as who, what, how, types, define and so on.
Contact Creatitive for Keyword Research & SEO Services
Ranking on the first page of a search result is not an easy task to achieve. Google’s algorithms are in a continuous loop of changes. Yet with the correct keyword optimization strategy, one can boost online presence and gain a place in front of the right audience.
You don’t have to be a marketing guru to sell your products online. Let the experts at Creatitive do the heavy lifting for you and deliver high quality keyword research and keyword placement right to your door. Contact us today to learn more about our organic SEO services or schedule a free consultation.